预制菜整改

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“预制菜”风波后西贝再发50元堂食代金券,部分菜品降价
Sou Hu Cai Jing· 2025-10-09 09:23
据西贝官方信息,2025年10月9日~2025年10月31日,消费实付每满50元送1张50元代金券、消费实付满100元送2张、满 150元送3张。全国西贝XIBEI门店可用,此券仅限堂食使用,领取后次日生效,当天不可用,30天内有效,仅限本人使 用。 此前,9月24日,西贝在全国线下门店发起"西贝请您吃饭"活动,向在店消费的顾客免费发放100元堂食代金券,代金券 在西贝全国门店通用,但仅限堂食。活动时间为9月24日至10月8日,代金券有效期为2025年9月25日至2025年10月31 日。每个顾客注册会员限领一张,活动期间到店就餐发放代餐券,下次就餐可以使用,不限张数,没有门槛的要求、没 有节假日限制。 9月中旬以来,因为预制菜之争,西贝和贾国龙屡屡被推上风口浪尖,西贝的客流量也因此受到一定程度影响。 9月15日,西贝餐饮集团官方微博发布致歉信称,深刻意识到西贝的生产工艺与顾客的期望有较大差异,没有满足广大 顾客的需求与期待,对给顾客带来的困扰和担忧致以深深歉意。同时,西贝公布一系列整改措施,将尽可能把中央厨房 前置加工工艺调整到门店现场加工。将在保证食品安全和库存周转的前提下,尽量缩短保质期。 2025年1 ...
西贝确认降价,不再承诺25分钟上菜时间
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-01 09:16
Core Points - The company Xibei has made significant price adjustments to its menu items across all locations, effective October 1, following a public outcry and internal changes [1][2] - The price reductions include items such as the grassland tender grilled lamb chop, which decreased from 119 yuan to 109 yuan, and the scallion grilled fish, which dropped from 89 yuan to 79 yuan [1] - The company has also implemented several operational changes, including a shift from centralized kitchen processing to on-site cooking at restaurants, as part of its commitment to improve quality and address previous criticisms [2] Price Adjustments - The price changes were reported to be substantial, with many items seeing reductions [1] - Specific examples of price changes include the yellow millet cold cake, which went from 29 yuan to 26 yuan [1] - Customers are being incentivized with 100 yuan dining vouchers available for immediate use [1] Operational Changes - The company has initiated a comprehensive overhaul of its food preparation processes since September 15, with most changes now in effect [2] - Notable changes include the on-site grilling of lamb skewers and the fresh preparation of oatmeal millet porridge with pumpkin [2] - However, some items, like the tender grilled DHA big yellow fish, continue to use frozen ingredients due to equipment limitations at the restaurant [2] Social Media and Public Relations - The founder of Xibei, Jia Guolong, has cleared content from multiple social media accounts, indicating a potential shift in public relations strategy [2] - The company's official WeChat account remains private, suggesting a cautious approach to public engagement [2]