Group 1 - The company is launching a promotional campaign from October 9 to October 31, 2025, offering vouchers for in-store dining based on spending thresholds [1] - A previous campaign titled "XIBEI Treats You to a Meal" was held from September 24 to October 8, 2025, distributing 100 yuan dining vouchers to customers [1] - The vouchers are valid for in-store dining only and have specific usage conditions, including a 30-day validity period [1] Group 2 - Since mid-September, the company has faced challenges due to the pre-made food controversy, impacting customer traffic [2] - An apology was issued by the company, acknowledging discrepancies between production processes and customer expectations, along with a commitment to implement corrective measures [2] - By October 1, 2025, the company plans to complete nine adjustments to its menu, including switching to non-GMO soybean oil and preparing certain dishes on-site [2] Group 3 - On October 1, 2025, it was observed that some menu items had already undergone changes in preparation methods at various locations [3] - The company has removed the "25-minute meal guarantee" from its service commitments [3] - Price adjustments have been made for several dishes, with examples showing reductions in menu prices [5] Group 4 - The company, founded in 1988 by Jia Guolong, operates over 370 stores across 62 cities in China, employing approximately 18,000 staff [5]

Core Points - The company Xibei has made significant price adjustments to its menu items across all locations, effective October 1, following a public outcry and internal changes [1][2] - The price reductions include items such as the grassland tender grilled lamb chop, which decreased from 119 yuan to 109 yuan, and the scallion grilled fish, which dropped from 89 yuan to 79 yuan [1] - The company has also implemented several operational changes, including a shift from centralized kitchen processing to on-site cooking at restaurants, as part of its commitment to improve quality and address previous criticisms [2] Price Adjustments - The price changes were reported to be substantial, with many items seeing reductions [1] - Specific examples of price changes include the yellow millet cold cake, which went from 29 yuan to 26 yuan [1] - Customers are being incentivized with 100 yuan dining vouchers available for immediate use [1] Operational Changes - The company has initiated a comprehensive overhaul of its food preparation processes since September 15, with most changes now in effect [2] - Notable changes include the on-site grilling of lamb skewers and the fresh preparation of oatmeal millet porridge with pumpkin [2] - However, some items, like the tender grilled DHA big yellow fish, continue to use frozen ingredients due to equipment limitations at the restaurant [2] Social Media and Public Relations - The founder of Xibei, Jia Guolong, has cleared content from multiple social media accounts, indicating a potential shift in public relations strategy [2] - The company's official WeChat account remains private, suggesting a cautious approach to public engagement [2]