预制菜降本增效

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预制菜渗透80%连锁餐饮成"隐形主角" 行业现存争议与困惑有哪些?
Xiao Fei Ri Bao Wang· 2025-09-17 12:50
Core Insights - The debate surrounding pre-prepared meals has gained significant public attention, evolving from a corporate discussion to a widespread societal issue, highlighting existing controversies and confusions within the industry [1] - The pre-prepared meal market in China is projected to reach a scale of 485 billion yuan in 2024, with an expected growth to 617.3 billion yuan by 2025, reflecting a year-on-year increase of 27.3% [1] Industry Overview - Pre-prepared meals have become a cost-reduction and efficiency-enhancing tool for many restaurant businesses, with overall costs decreasing by 8% after their adoption [2] - Over 80% of chain restaurants utilize pre-prepared meals, with a significant demand coming from quick-service restaurants and takeaway outlets [2] - Research indicates that over 70% of takeaway businesses incorporate pre-prepared meal options, with "meal kits" being a common offering [2] Market Dynamics - As of 2024, there are approximately 28,000 registered companies related to pre-prepared meals in China, with a projected annual registration exceeding 11,700, marking a year-on-year growth of 120.43% [2] - By August of this year, 9,291 pre-prepared meal-related companies had been registered, reflecting a year-on-year increase of 23.32% [2] - The majority of pre-prepared meal companies are concentrated in East China, accounting for 40.15% of the total [2] Consumer Sentiment - Consumer opinions on pre-prepared meals are polarized, with some embracing the convenience and variety they offer, particularly for gatherings and special occasions [2]
商场怎么全是预制菜
投资界· 2024-12-14 07:36
以下文章来源于网易数读 ,作者网易数读 网易数读 . 网易旗下栏目,用数据说话。 占领食堂。 作者 | 库洛洛 来源 | 网易数读 (ID:datablog163) 预制菜,当代互联网"定时炸弹",隔段时间大家就要因为它的话题吵开了锅。 前有"预制菜进校园"的消息让家长慌了神,担心预制菜会毁了下一代孩子的健康,更有 甚者直接称预制菜就是"人类饲料"。 但其实在校园之外,如今的大街小巷早已被预制菜"攻占"。 无论你是在家点外卖,还是出门聚个餐,上到几百元的猪肚鸡火锅,下到几块钱的小碗 菜套餐,可能都是店家拿料理包加热的。有些更"高科技"的预制菜还能通过加入锅气香 精来伪装有锅气,可以说是防不胜防。 预制菜为什么就那么惹人嫌?吃预制菜真的是我们的宿命吗? 难吃是预制菜的"原罪" 所谓预制菜,其实涵盖的范围相当之广,根据烹饪程度的不同,可以分为即配食品、即 烹食品、即热食品、即食食品这四种 [1]。 广义上来说,在中国人的饭桌上,预制菜早就存在。从家里囤着的方便面、八宝粥,到 外出吃到的快餐汉堡、牛油火锅调料,都可以算得上是预制菜的一种。 而如今,大家常吵的预制菜一般是层出不穷的中餐料理包。不管你点的是宫保鸡丁、鱼 ...