9月13日深夜，罗永浩发文称西贝风波告一段落，期待预制菜国家法规出台。 "预制菜，还贵"？回看与西贝的这场舆论战中，罗永浩少有地成了被支持一方。 老罗点了一把火，不仅把预制菜再次送上"油锅"，也让老贾陷入自证清白的循环。 因此，西贝的根本问题不是预制菜，而是餐饮工业化标准化与消费者真实体验的矛盾。在技术和消费者 期待之间，体感上的错配与错付。 回看预制菜在国内不长的历史，预制菜成为未来中国餐饮一个重要环节似乎已是大势所趋，但人们对它 的看法依然伴随着极大争议。 这些争议具体到西贝身上，消费者关心的是否为预制菜，其实在意的还是知情权、食安、定价等餐饮行 业的关键议题。 知情权，在于消费者并非完全拒绝预制菜，而是要信息对称、有一说一，要对打着手作、现炒之名，实 际却是加热预制的虚假宣传说不。 安全在于西贝的"儿童餐"成为吸引客群的招牌，定价又是当下消费环境变化大众最敏感的地带，品控则 直接关联餐饮业的命门——食安。 预制菜与食安、品控、定价之间不存在绝对因果关联，但在大众认知中，预制和非预制却"遭遇"大不 同。被消费者嫌弃和抵制的情况层出不穷，预制菜常被标签化、污名化并不稀奇。 罗永浩被支持，有他的叙事"正确"。 ...

9月13日深夜，罗永浩发文称西贝风波告一段落，期待预制菜国家法规出台。 "预制菜，还贵"？回看与西贝的这场舆论战中，罗永浩少有地成了被支持一方。 老罗点了一把火，不仅把预制菜再次送上"油锅"，也让老贾陷入自证清白的循环。 罗永浩被支持，有他的叙事"正确"。能够直击大家的不甘心，花着现炒价格吃"隔夜"加热的菜，且毫不 知情，被欺骗的感觉油然而生，对预制菜的看法也越变越负面。 罗永浩与西贝这场对战，表面看是两个人的争论，实则暴露了大众对于预制菜天然的不信任与信息不透 明的焦虑，还有品牌叙事与消费者认知之间的隔断。 预制菜与食安、品控、定价之间不存在绝对因果关联，但在大众认知中，预制和非预制却"遭遇"大不 同。被消费者嫌弃和抵制的情况层出不穷，预制菜常被标签化、污名化并不稀奇。 真正的预制菜标准非常专业细碎，无论是老罗要求明示的预制菜，还是营销号在短视频里骂的预制菜， 和餐饮行业推动中央厨房产业链落地、划分定义的预制菜，其实是风马牛不相及的两个物种，也是各说 各话的两种逻辑。 在激烈的市场竞争中，餐企是否选用预制菜，以及选用程度自然由市场决定。 这个综合决策要考虑人力、时效、食材、店铺装修水电场地等客观因素，也要考 ...

Core Viewpoint - The public's distrust of pre-prepared meals and the anxiety over information transparency are highlighted through the debate between Luo Yonghao and Xibei, revealing a gap between brand narratives and consumer perceptions [2][10]. Group 1: Consumer Concerns - Consumers are not entirely rejecting pre-prepared meals but are demanding information symmetry, particularly regarding misleading marketing that claims fresh cooking while serving reheated meals [5][7]. - Safety concerns are amplified by Xibei's "children's meal" branding, while pricing remains a sensitive issue in the current consumer environment [5][7]. Group 2: Industry Dynamics - The fundamental issue for Xibei is not pre-prepared meals themselves, but the conflict between industrialized standards in the restaurant sector and genuine consumer experiences [4][10]. - The decision to use pre-prepared meals in restaurants is influenced by various factors, including labor, efficiency, ingredient quality, and consumer taste preferences, which creates a challenging balance between efficiency and trust [7][9]. Group 3: Market Perception - Pre-prepared meals are often stigmatized and labeled negatively by consumers, leading to a disconnect in understanding the true standards and definitions of pre-prepared meals within the industry [7][10]. - The ongoing debate may exacerbate consumer confusion, as discussions around pre-prepared meals often devolve into miscommunication between different stakeholders [10]. Group 4: Future Expectations - There is a collective expectation for the restaurant industry to move towards a standardized and regulated development phase for pre-prepared meals, ensuring consumer rights to information and visibility [10].