Brand Background - The brand "Xiao Hai Ai Zha" under Haidilao has opened its first hamburger and pizza store in Xi'an on November 14, 2023, with plans for a second store in Changsha in December [2] - The new store is an upgrade from the original "Xiao Hai Ai Zha" outlets, which initially focused on fried chicken [2][6] Brand Observation - Haidilao continues to innovate and adjust its sub-brands, focusing on smaller store formats and targeted products to explore broader market potential [10] - The Chinese hamburger market is expected to grow from 6 billion in 2022 to 70.4 billion by 2027, with a compound annual growth rate (CAGR) of 64% [10] - The pizza market in China is projected to reach 48 billion in 2024 and grow to 77.1 billion by 2027, with a CAGR of 15.5% from 2022 to 2027 [10] - Both hamburger and pizza products target young consumers, and Haidilao's strategy includes local innovation to differentiate itself in a competitive market [10]

本报讯 （记者李静）9月9日，呷哺呷哺餐饮管理（中国）控股有限公司（以下简称"呷哺呷哺集团"） 旗下中高端火锅品牌湊湊宣布，即日起在全国首批46家门店推出"甄选单点+欢乐畅吃"双点模式，计划 后续将在更多门店逐步推广。这是湊湊在此前创新推出有料锅底后所进行的再次行业创新，既保留了湊 湊独特的有料锅底高品质、丰富的食材优势，又为消费者提供了高质价比的多元化消费选择。 "相较传统的自助火锅，我们提供高品质的海陆双享，例如，安格斯牛肉、澳洲谷饲和牛、鲍鱼、生蚝 等，具有极高的质价比！"呷哺呷哺集团创始人、董事长贺光启表示，湊湊以"火锅+茶憩"的独特模式， 定位中高端餐饮市场，致力于为消费者提供高品质的食材、优质的服务以及舒适的用餐环境。此次双点 模式活动的推出，是在传承品牌品质的基础上，提升质价比，在同等价格情况下，食材品质直接超越行 业水准，创新升级体验。让消费者平价便可享受全球高品质的美味。 消费创新 湊湊新模式让消费者实现畅吃自由 湊湊此次创新推出的双点模式，打破了传统餐饮消费单一形式，将"高品质单点"与"自助畅吃"两大模式 融合，为消费者提供高品质和高性价比兼顾的用餐选择，提升消费体验和价值感知。 记者了解 ...