Core Concept - The "RED LAND" event in Shanghai represents a fusion of industrial heritage and contemporary pop culture, featuring over 50 international IPs in a 2.5D immersive experience [1][3][4] Group 1: Event Overview - The event spans three days from August 8 to August 10, 2023, at Shanghai's Fuxing Island, covering an area of 80,000 square meters [1][2] - It aims to create an interactive "2.5D open world" that integrates gaming and anime elements into the industrial landscape of Fuxing Island [1][2] Group 2: Features and Attractions - The event includes popular IPs such as Pokémon, Genshin Impact, and Cyberpunk 2077, along with over 20 classic anime IPs and 10 original exhibition booths [3][4] - Attendees can engage in various immersive experiences, including themed areas like "Time Port," "Rebirth Trial Ground," and "Daydream Forest," tailored to different IPs [3][4] Group 3: Cultural Impact - The event serves as a cultural bridge, allowing high-quality IPs to break into the real world and integrate gaming and anime experiences into everyday life [3][4] - The rise of the 2D culture reflects a shift from niche interest to mainstream popularity, with significant engagement on platforms like Xiaohongshu [4][5] Group 4: Economic Implications - The Yangpu District supports the event with a budget of 5 million yuan in consumer vouchers to enhance the experience for attendees [8][9] - The district aims to build a "2D brand aggregation area," leveraging events like "Shanghai Dimension Roaming Festival" to stimulate local economic activity [9] Group 5: Community Engagement - The event fosters real connections among young people who share interests in gaming and anime, promoting a new form of social interaction [5][7] - Participants can engage in activities that blend their hobbies with social experiences, enhancing community ties [5][7]

Group 1 - The core concept of the event is to create the world's first open-world adventure island called "RED LAND," which will take place from August 8 to August 10 in Shanghai, featuring over 20 popular anime IPs and 30 game IPs [1][2] - The event will include a large immersive game and anime music festival called Echo Project, featuring renowned artists and game anime guests, utilizing advanced stage design and dynamic projections to recreate popular RPG game and classic animation scenes [1] - The event aims to provide a playable and immersive experience, allowing participants to assume different roles and collect resources to advance their unique storylines, reflecting the trend of blending two-dimensional and three-dimensional worlds [2] Group 2 - Starting July 16, users can participate in an online quiz on Xiaohongshu to gain access to the event, emphasizing community engagement and interaction [2] - The brand slogan of Xiaohongshu has been updated from "Your Life Guide" to "Your Life Interest Community," indicating a shift towards becoming a hub for various interests, particularly in the gaming and anime sectors [2] - The growth of content related to gaming and anime on Xiaohongshu has been significant, with note publication volumes increasing by 175% and 168% year-on-year, ranking third and fourth among all categories [2]