Group 1 - The core concept of the event is to create the world's first open-world adventure island called "RED LAND," which will take place from August 8 to August 10 in Shanghai, featuring over 20 popular anime IPs and 30 game IPs [1][2] - The event will include a large immersive game and anime music festival called Echo Project, featuring renowned artists and game anime guests, utilizing advanced stage design and dynamic projections to recreate popular RPG game and classic animation scenes [1] - The event aims to provide a playable and immersive experience, allowing participants to assume different roles and collect resources to advance their unique storylines, reflecting the trend of blending two-dimensional and three-dimensional worlds [2] Group 2 - Starting July 16, users can participate in an online quiz on Xiaohongshu to gain access to the event, emphasizing community engagement and interaction [2] - The brand slogan of Xiaohongshu has been updated from "Your Life Guide" to "Your Life Interest Community," indicating a shift towards becoming a hub for various interests, particularly in the gaming and anime sectors [2] - The growth of content related to gaming and anime on Xiaohongshu has been significant, with note publication volumes increasing by 175% and 168% year-on-year, ranking third and fourth among all categories [2]