Core Viewpoint - The fishing season in the East China Sea has resumed, with thousands of fishing boats from Zhoushan setting out to catch seafood, marking the beginning of the peak consumption season for seafood products [2][4]. Group 1: Seafood Market Dynamics - The first batch of hair crabs was delivered to Shenjiamen Fishing Port on the morning of August 6, and they will be available on Pinduoduo for consumers in the Yangtze River Delta and nationwide [3][8]. - Following the hair crabs, other local seafood products such as ribbonfish and yellow croaker will also be launched as the fishing season progresses [3]. - The seafood market is expected to enter a consumption peak in the second half of the year, with various economic fish and fresh shrimp also set to be available [3][14]. Group 2: Pinduoduo's Support Initiatives - Pinduoduo has launched a "100 Billion Support" initiative and the "2025 Duoduo Good Specialty" program to support fresh agricultural products and help local seafood businesses increase production and revenue [5]. - The "Duoduo Good Specialty" team has provided customized training for seafood merchants in the Jiangsu and Zhejiang regions, focusing on product operations, logistics, and supply chain management [5][13]. - Pinduoduo is implementing three major measures to empower merchants for the seafood peak season, including a "Quality Fresh" initiative, brand growth planning, and regular training sessions for merchants [12]. Group 3: Logistics and Quality Control - The logistics process for hair crabs is critical, with a focus on minimizing time from sea to consumer to maintain freshness, with delivery to cities like Shanghai and Hangzhou possible within the same day [6]. - The packaging and logistics costs for hair crabs are high, with specific requirements for oxygenation during packaging, which can reach 15 yuan per unit [9]. - Merchants are leveraging Pinduoduo's support to reduce costs and enhance product quality, which is essential for maintaining competitive advantages in the market [9][11].

Core Viewpoint - The article highlights the successful implementation of Pinduoduo's "Hundred Billion Quality Fruits" initiative, which aims to enhance the quality and sales of lychees from Hainan, benefiting both farmers and merchants through improved standards and support measures [1][5]. Group 1: Pinduoduo's Initiatives - Pinduoduo has launched a "Thousand Billion Support" plan, committing to invest 100 billion resources over the next three years to enhance the agricultural ecosystem, focusing on fruits, seafood, and other categories [1][5]. - The "2025 Multi-Product Specialty" agricultural initiative aims to provide solutions for lychee merchants, ensuring high-quality products can achieve better prices [2][4]. Group 2: Quality Standards and Merchant Support - The "Hundred Billion Quality Fruits" initiative sets specific quality standards for lychees, requiring individual fruit weights of 18 grams or 20 grams, which helps merchants secure higher prices and improve profit margins [5][7]. - Merchants have reported a significant increase in repurchase rates and profits due to the implementation of these quality standards, with some seeing a rise in repurchase rates from 15% to 30% [4][5]. Group 3: Impact on Farmers - The increase in quality standards has led to a rise in purchase prices for farmers, with reported income increases of 20% to 30% due to the focus on high-quality fruit [7][8]. - Farmers are now encouraged to produce higher quality fruits, as merchants are willing to pay more for better specifications, leading to a healthier competitive environment [7][8].