Core Viewpoint - The proliferation of AI technology has enabled the "cloning" of specific individuals' voices, leading to civil infringement and potential criminal issues, particularly in the context of online marketing and live streaming [1][5]. Group 1: AI Voice Cloning in Marketing - Some social media influencers are using AI-cloned voices of Olympic champions, such as Quan Hongchan, to promote agricultural products, misleading fans into believing they are interacting with the actual athletes [3][5]. - A specific account on Douyin has posted 17 videos using AI to impersonate Quan Hongchan, achieving over 11,000 likes on one video, and selling 47,000 units of eggs linked to the promotion [3][5]. - Other Olympic champions, including Sun Yingsha and Wang Chuqin, have also been impersonated in similar marketing schemes [5]. Group 2: Legal and Ethical Concerns - The use of AI to clone voices raises significant legal concerns, including potential fraud and infringement of personal rights, as highlighted by experts [6][7]. - China's Civil Code now includes provisions for the protection of an individual's voice, equating it to portrait rights, thus making unauthorized use of a person's voice for AI cloning an infringement [6][7]. - Experts recommend that platforms implement stricter regulations and monitoring mechanisms to prevent the misuse of AI voice cloning technology [7]. Group 3: Regulatory Measures - In March, China's National Internet Information Office and other departments announced a regulation set to take effect in September 2025, requiring explicit labeling of AI-generated content [7]. - A nationwide campaign has been launched to address the misuse of AI technology, focusing on enhancing detection and verification capabilities on platforms [7].

Core Viewpoint - The widespread use of AI technology for voice cloning has led to significant legal issues, including civil infringement and potential criminal activities, as individuals exploit this technology for personal gain [1][17]. Group 1: AI Voice Cloning and Its Applications - AI voice cloning technology allows for the rapid and realistic imitation of any individual's voice, requiring only a short audio sample to produce a convincing clone [13][14]. - Some social media influencers are using AI-cloned voices of famous athletes, such as Olympic champions, to promote products, misleading fans into believing they are interacting with the actual individuals [2][4][8]. - Instances of AI voice cloning have resulted in significant sales, with one influencer reportedly selling 47,000 units of a product while impersonating an Olympic champion [4]. Group 2: Legal and Ethical Implications - The misuse of AI voice cloning not only deceives consumers but also infringes on the personal rights of the individuals whose voices are cloned, raising serious ethical concerns [9][19]. - Legal experts highlight that the Chinese Civil Code now explicitly protects individuals' voices, equating it to portrait rights, thus making unauthorized use of someone's voice a potential legal violation [17][19]. - The legal framework indicates that any use of a person's voice without consent constitutes infringement, emphasizing the need for clear permissions regarding voice cloning [19]. Group 3: Industry Response and Regulation - Experts suggest that platforms hosting AI voice cloning content should bear responsibility for monitoring and preventing misuse, as they can be held liable if they fail to act against infringing activities [20][22]. - The Chinese government has initiated measures to regulate AI technology misuse, including a new directive requiring clear labeling of AI-generated content, set to take effect in September 2025 [22]. - There is a call for platforms to establish robust mechanisms for reviewing and reporting AI voice cloning incidents to mitigate the spread of fraudulent content [22].

AI克隆声音乱象频发，那么，AI克隆声音是如何实现以假乱真的？又是谁在为"盗取声音"推波助澜？记者调查发现，在多家网络平台上， 以"声音克隆"为关键词进行搜索，能轻易找到大量相关教程视频和软件下载信息。部分博主不仅详细演示操作过程，还直接提供软件资源。 央视网消息：今晚披露，我们要关注一个AI引发的乱象。互联网上，奥运冠军的"声音"开始推销农产品，知名演员的"声音"24小时不间断 在直播间与粉丝互动……而这些都是AI技术合成的，甚至可以实现"一键式"操作。声音被窃取和滥用如何维权？怎么规范AI克隆技术应用？来 看记者的调查。 ...