近日，国家广告研究院与中新经纬研究院联合发布《2025中国品牌出海十大行业研究报告》。《报告》系统梳理了诸多品牌出海的行业格局与趋势特征， 其中在"中国自研游戏海外收益倍增"的行业分析板块，世纪华通（维权）凭借在游戏出海领域的规模化成果、创新方法论及技术赋能实践，成为游戏行业 品牌出海典型案例。 近日，国家广告研究院与中新经纬研究院联合发布《2025中国品牌出海十大行业研究报告》。《报告》系统梳理了诸多品牌出海的行业格局与趋势特征， 其中在"中国自研游戏海外收益倍增"的行业分析板块，世纪华通（维权）凭借在游戏出海领域的规模化成果、创新方法论及技术赋能实践，成为游戏行业 品牌出海典型案例。 《报告》指出，2025年全球电子游戏市场呈现"技术融合加速、内容供给多元"特征，中国游戏品牌将AI技术广泛应用于研发、运营、翻译等全链路，不仅 大幅提升开发效率与本地化水平，更推动出海从"规模扩张"向"质量与价值并重"转型。数据显示，2025年上半年，中国自研游戏在海外市场的实际销售收 入同比增长11.07%，TOP30出海产品合计吸金58亿美元，创下同期新高。 在此背景下，《报告》强调，头部产品贡献了中国游戏出海的主要收入 ...

Group 1: Domestic Software Sector - The domestic software concept stocks experienced a significant surge, with the sector index reaching a 10-year high [2] - The "2025 China Operating System Industry Conference" showcased the latest applications of domestic operating systems across various industries, highlighting the growth potential of the software industry [2] - The China Software Industry Association predicts a compound annual growth rate of 12%-15% for the software industry over the next 5-10 years, with the market size expected to exceed 15 trillion yuan by 2025 and 20 trillion yuan by 2028 [2] Group 2: Gaming Industry - The gaming sector opened strongly, with the index rising over 3%, reaching a two-year high, and several companies, including Sanqi Interactive Entertainment, hitting their upper trading limits [4] - The National Press and Publication Administration approved 173 game licenses in August 2025, marking a new monthly high for the year, with total approvals surpassing 1,119 [4] - Sanqi Interactive Entertainment reported a net profit of 1.4 billion yuan for the first half of 2025, a year-on-year increase of 10.72%, and announced a cash dividend of 2.10 yuan per share [5]

Core Insights - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy) opened on August 1, 2025, in Shanghai, attracting 743 companies from over 30 countries, including major players like Tencent, NetEase, and Sony [1] Group 1: Industry Trends - The exhibition focuses on the empowerment of AI technology in gaming, domestic game development, and cross-terminal digital entertainment ecosystems [1] - The event showcases popular domestic titles such as "Shadow Blade Zero" and "Limitless Machine," reflecting the development trends of the Chinese gaming industry in 2025 [1] Group 2: Company Participation - Major companies like Tencent, Sony, and Perfect World have set up exhibition booths, indicating their active involvement in the evolving gaming landscape [1] - The presence of leading firms highlights the competitive nature of the gaming industry and the emphasis on innovation and technology integration [1]