活动上线不到3小时，用户已用千问APP下单超100万单奶茶。 春节，从来都是国民消费习惯养成的黄金窗口，支付宝"集五福"衍生消费券、飞猪的"春节酒店砍价团"、抖音抢占用户时长，均借春节一役定局，巨头们 深谙：过年时的国民注意力，比平时贵十倍。 这份阿里史上最大规模的春节投入，也是2026 年 AI 大战中最激进的福利冲锋，目标很直白：让用户在这个春节彻底忘掉"打开十几个APP比价"的旧习 惯，拥抱"一句话交给AI搞定"的新生活。毕竟，能在春节里扎根的习惯，往后就很难再被松动根基。 互联网二十年，补贴大战如长江后浪推前浪，卷起千堆雪。 外卖江湖的红包雨曾让白领们手机日日震颤；网约车赛道的补贴热潮，也曾创下百亿级的投入量级。浪潮起落之间，有人笑傲江湖，有人黯然离场，而补 贴大战真正的遗产，是让14亿人习惯了"手机点一点，万物到门前"的魔法时代，把数字化的商业逻辑刻进了国民DNA。 2026年的春节，阿里直接换了靶子。2月6日，千问APP正式掷出重磅筹码 ——"春节 30 亿大免单" 高调上线，第一枪便瞄准奶茶赛道，直接请全国人民免 费喝奶茶：活动期间每位用户可领取 21 张 25 元无门槛免单卡，折算下来便是人手 ...

Core Viewpoint - Alibaba's Qianwen APP has launched a significant 30 billion yuan "Spring Festival Treat Plan," marking the largest investment in a Spring Festival campaign in the company's history, aimed at enhancing AI-driven lifestyle experiences during the holiday season [1][2][5] Group 1: Investment and Strategy - The 30 billion yuan investment surpasses Tencent's 10 billion yuan and Baidu's 5 billion yuan in their respective Spring Festival campaigns, positioning Alibaba as a leader in this year's AI competition [1][5] - Qianwen APP's strategy focuses on integrating AI into daily life, moving from a technology competition to an application battle, emphasizing the fusion of AI models with existing ecosystems [1][4] Group 2: Marketing and User Engagement - Qianwen APP will sponsor major Spring Festival galas on four major TV stations, enhancing visibility and user interaction through AI-driven features during the events [2][5][7] - The app will offer various AI functionalities, including ordering food and purchasing movie tickets, aiming to streamline user experiences and reduce the need for multiple app interactions [3][4] Group 3: Competitive Landscape - The Spring Festival has become a critical battleground for internet companies, with each firm employing unique strategies: Alibaba focuses on habit formation through subsidies, Tencent leverages social engagement via red envelopes, and Baidu emphasizes knowledge operations [6][8] - The competition reflects a shift in the AI landscape, where companies are not just competing for digital engagement but also for real-world applications that enhance user convenience [8]

【导读】阿里春节之战：千问App撒30亿免单福利，普及AI生活方式 2月2日，千问APP宣布投入30亿启动"春节请客计划"，以免单形式请全国人民在春节期间吃喝玩乐，感受AI时代的全新生活方式。据悉，淘宝闪购、飞 猪、大麦、盒马、天猫超市、支付宝等阿里生态业务也将加入"千问"春节攻势。 业内人士表示，这标志着，阿里用30亿的补贴，暴力拆除用户对"AI办事"的心理围栏，将AI竞赛拉入新一代的AI生活方式。 千问APP投入30亿 启动春节请客计划 据悉，此次千问30亿春节请客计划，在阿里历史上的春节活动中投入最大，在今年春节大厂AI大战中投入金额也最高。 沪上一位大厂电商人士指出，通过这个春节，用户将不用在十几个APP之间反复跳转、比价、点击，而是会慢慢习惯把需求直接扔给千问。在互联网史 上，春节从来不仅仅是一个节日，而是国民级习惯养成的最佳练兵场。历史上的今天，2026年春节或许将被视为AI办事元年。千问APP当下的动作，正是 为了推开这扇大门。 已提前半个月 为春节攻势做准备 据千问APP官微信息显示，"千问春节请客计划"将于2月6日正式上线，强调"吃喝玩乐 免单不停"，还有大额现金红包，但官方尚未透露具体的活 ...