Core Viewpoint - Qingmu Technology, established in 2009 and listed in 2022, is a leading e-commerce service provider offering comprehensive services to global brands, with a strong focus on fashion and emerging trends in the toy sector [1] Group 1: Business Performance - In Q3 2025, Qingmu Technology reported revenue of 1.021 billion yuan, ranking 4th among 8 companies in the industry, with the top competitor, Ru Yuchen, generating 2.138 billion yuan [2] - The net profit for the same period was 74.32 million yuan, placing the company 3rd in the industry, with the leading competitor achieving a net profit of 105 million yuan [2] Group 2: Financial Ratios - As of Q3 2025, Qingmu Technology's debt-to-asset ratio was 16.05%, lower than the industry average of 17.59% [3] - The company's gross profit margin was 56.33%, exceeding the industry average of 33.86% [3] Group 3: Executive Compensation - Chairman Lv Bin's salary for 2024 is 2.0747 million yuan, an increase of 814,500 yuan from 2023 [4] - General Manager Lu Bin's salary for 2024 is 2.057 million yuan, up by 744,000 yuan from the previous year [4] Group 4: Shareholder Information - As of September 30, 2025, the number of A-share shareholders decreased by 52.94% to 9,437, while the average number of shares held per shareholder increased by 186.15 [5] - The top ten circulating shareholders include new entrants and exits, indicating changes in shareholder composition [5] Group 5: Future Projections - Guohai Securities forecasts revenue growth for Qingmu Technology, projecting 1.5 billion yuan in 2025, 2.1 billion yuan in 2026, and 2.8 billion yuan in 2027, with corresponding net profits of 130 million, 210 million, and 360 million yuan [5] - CITIC Jiantou anticipates net profits of 135 million yuan in 2025, 181 million yuan in 2026, and 240 million yuan in 2027, with current price-to-earnings ratios of 49X, 37X, and 28X respectively [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company reported significant year-on-year growth in Q3 2025, with operating revenue of 350 million yuan, up 34% year-on-year, and a net profit attributable to shareholders of 28 million yuan, up 440% year-on-year [5][6] - The company is expected to benefit from the upcoming Double Eleven shopping festival in Q4 2025, which is a key focus for performance [6] - The company has a strong position as a leading e-commerce service provider, offering comprehensive services and has expanded into trendy toy categories, with notable clients like Jellycat and Pop Mart [6] Financial Performance Summary - In Q3 2025, the company achieved an operating revenue of 350 million yuan, with a net profit margin of 7.5% and a gross margin of 55% [6] - For the first three quarters of 2025, the company reported total operating revenue of 1.02 billion yuan, a 26% increase year-on-year, and a net profit of 80 million yuan, a 10% increase year-on-year [6] - The company’s sales expenses increased by 57% year-on-year to 325 million yuan, primarily due to market promotion costs associated with brand incubation [6] Earnings Forecast - The company is projected to achieve operating revenues of 1.5 billion yuan in 2025, 2.1 billion yuan in 2026, and 2.8 billion yuan in 2027, with corresponding net profits of 131 million yuan, 208 million yuan, and 356 million yuan respectively [7][8] - The expected price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are 54.7, 34.4, and 20.1 respectively [6][8]

Core Viewpoint - Qingmu Technology is a leading e-commerce service provider offering comprehensive one-stop e-commerce services, with a strong advantage in the apparel category and recent expansion into trendy toys [1] Group 1: Business Overview - The core business of e-commerce operation has a competitive edge in the apparel sector, with clients including Jellycat and Pop Mart [1] - The brand incubation business is experiencing rapid growth, forming a second growth curve for the company [1] Group 2: Technological Advantage - The company possesses advanced AI capabilities, benefiting from the application of AI in e-commerce to reduce costs and improve efficiency, gradually reconstructing traditional business models [1] Group 3: Financial Projections - Revenue projections for 2025-2027 are estimated at 1.39 billion, 1.75 billion, and 2.21 billion yuan, respectively, with net profit attributable to the parent company projected at 100 million, 160 million, and 260 million yuan [1] - Corresponding price-to-earnings ratios (PE) are expected to be 71, 45, and 29 times for the respective years [1] - The company maintains a "buy" rating based on these projections [1]