在数字娱乐的广阔海洋中，贪玩（09890）迎来了其发展历程中的第十个里程碑。 在公司成立十周年这一关键节点上，贪玩采取了一系列重大战略举措，彰显了其在"AI + 游戏"、"IP产 品全球化"和"游戏 + 潮玩"三大战略驱动下，向构建泛娱乐生态平台迈进的坚定决心。 11月27日，贪玩于广州国际媒体港隆重举行了以"越山海 拓新天"为主题的十周年庆典。庆典上，长达 近80米的历程阶梯，记录着贪玩从创业，到产品上线，再到出海的各关键节点。 十年间，从"是兄弟就来kan我""大家好，我是渣渣灰"到"原汁原味，原始传奇""让斗罗真正自由"，贪玩 游戏创造了一个又一个典型营销案例，成为游戏行业代言营销的领航者。 庆典上，中国音像与数字出版协会常务副理事长兼秘书长在致辞中表示："贪玩十年的发展历程，是中 国游戏产业锐意进取、创新图强的一个生动缩影。"他充分认可了贪玩在推动产业健康发展中所展现的 稳健与担当，并对公司未来寄予厚望。中国互联网协会行业自律工作委员会秘书长于庆典上发布《游戏 产业人工智能技术创新与责任倡议书》，旨在引导并规范AI技术在游戏领域的应用，为产业的高质量 与可持续发展提供重要指引。 贪玩创始人吴旭波先生向 ...

在数字娱乐的广阔海洋中，贪玩（09890）迎来了其发展历程中的第十个里程碑。 在公司成立十周年这一关键节点上，贪玩采取了一系列重大战略举措，彰显了其在"AI + 游戏"、"IP产品全球化"和"游 戏 + 潮玩"三大战略驱动下，向构建泛娱乐生态平台迈进的坚定决心。 11月27日，贪玩于广州国际媒体港隆重举行了以"越山海 拓新天"为主题的十周年庆典。庆典上，长达近80米的历程阶 梯，记录着贪玩从创业，到产品上线，再到出海的各关键节点。 十年间，从"是兄弟就来kan我""大家好，我是渣渣灰"到"原汁原味，原始传奇""让斗罗真正自由"，贪玩游戏创造了一 个又一个典型营销案例，成为游戏行业代言营销的领航者。 庆典上，中国音像与数字出版协会常务副理事长兼秘书长在致辞中表示："贪玩十年的发展历程，是中国游戏产业锐 意进取、创新图强的一个生动缩影。"他充分认可了贪玩在推动产业健康发展中所展现的稳健与担当，并对公司未来 寄予厚望。中国互联网协会行业自律工作委员会秘书长于庆典上发布《游戏产业人工智能技术创新与责任倡议书》， 旨在引导并规范AI技术在游戏领域的应用，为产业的高质量与可持续发展提供重要指引。 贪玩创始人吴旭波先生向行 ...

Core Viewpoint - The company is launching a new mobile game titled "New Moon Continent" based on the classic game IP "Miracle MU," aiming to leverage the significant commercial potential of the IP while providing a unique gaming experience [1][2]. Group 1: Game Development and Strategy - "New Moon Continent" is designed to retain classic elements of the "Miracle MU" IP while introducing a distinctive "box-like" gameplay mechanic, aiming to create an unprecedented gaming experience for players [1]. - The company has successfully expanded the "Miracle MU" IP from PC games to various formats, including web and mobile games, achieving impressive revenue results with multiple derivative products [1][2]. Group 2: Global Expansion and Market Performance - The company has established a collaborative development and publishing model through its subsidiary, Jiangxi Tanwan Information Technology Co., Ltd., achieving significant results in classic IP value extraction and global layout [2]. - The "Miracle MU" IP is a crucial part of the company's classic IP product strategy, with the launch of "New Moon Continent" reinforcing its commitment to high-quality game publishing and global distribution [2]. - The overseas release of "Miracle MU: Infinite Golden Egg" in Vietnam achieved remarkable success, topping both the iOS and Google Play free and revenue charts on its launch day, with 800,000 new registered users in the first month [2]. Group 3: AI Integration in Gaming - The company is focusing on the application of AI in the gaming industry to enhance precision marketing, optimize new game development and testing efficiency, accelerate game launch speed, and achieve intelligent game operations [3].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並表明概不就因本公告全部或任何部分內容而產生或因依賴 該等內容而引致的任何損失承擔任何責任。 （ 於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （前稱ZX Inc. 中旭未來） （股份代號：9890） 自願公告 最新業績發展之遊戲產品《新月大陸》 本公告由貪玩（「本公司」），連同其附屬公司及中國經營實體1 ，統稱為（「本集 團」）自願刊發，旨在知會本公司股東及有意投資者有關本集團之最新業務發展。 本公司欣然宣佈，基於經典遊戲IP「奇蹟MU」，本集團將運營及發行一款「奇蹟 MU」新的手機遊戲《新月大陸》（「新遊戲」）。 《新月大陸》是一款基於「奇蹟MU」這一經典IP開發的全新手遊。「奇蹟MU」於 2002年由韓國網禪公司發佈上線後風靡全球，「奇蹟MU」早已超越單一遊戲的 範疇，成長為一個承載玩家深厚情懷、蘊含巨大商業潛力的超級IP。近年來， 「奇蹟MU」IP不斷推陳出新，從端遊延展至頁遊、手遊等多種形態。該IP下的多 款衍生產品在市場上斬獲佳績，創造出亮眼的流水成績。《新月大陸》在玩法 T ...

Core Insights - The article discusses the rising trend of AI-generated content in gaming, particularly focusing on the Ghibli-style game videos that have gained popularity on platforms like Reddit and X [2][3][4] - It highlights the potential of AI in revolutionizing game development by enabling the creation of dynamic and immersive virtual environments through user prompts [4][30] - The introduction of AI video generation models is seen as a disruptive force in the gaming industry, allowing for real-time content generation based on player interactions and preferences [30][31] Group 1: AI in Game Development - The recent success of AI-generated Ghibli-style videos indicates a growing interest in AI's capabilities within the gaming sector [2][3] - AI models like GameNGen and GameGen-O are mentioned as examples of technology that can dynamically generate game visuals and storylines based on player choices [30] - The traditional game development process is often lengthy and costly, with examples like the AAA title "Black Myth: Wukong" costing between 150 million to 200 million yuan per hour of development [29] Group 2: Emerging AI Technologies - New AI video generation models such as Keling 2.1 and Hailuo 02 are being compared for their effectiveness in creating game content [20][28] - The article notes that AI can lower barriers to entry for independent developers and non-professionals, as seen with tools like Buildbox 4 Alpha that allow users to create games through simple prompts [31] - Despite the advancements, challenges remain in real-time content generation, including the need for significant computational power and issues related to content quality and copyright [32] Group 3: Future Outlook - The potential for fully AI-generated games within the next 5-10 years is suggested, aligning with predictions from industry leaders like NVIDIA's CEO Jensen Huang [33]