Core Insights - The company celebrates its tenth anniversary, marking a significant milestone in its development journey and showcasing its commitment to building a pan-entertainment ecosystem driven by "AI + Gaming," "Globalization of IP Products," and "Gaming + Trendy Toys" strategies [1][2] Strategic Developments - The company held a grand anniversary celebration themed "Crossing Mountains and Seas, Expanding New Horizons" in Guangzhou, highlighting key milestones from its inception to product launches and international expansion [1] - The founder expressed gratitude towards industry partners and employees, emphasizing the importance of innovation, player-centric approaches, and technology-driven strategies for future growth [2] Partnerships and Collaborations - The company signed a cooperation agreement with COEXIST Group to develop and promote derivative products with over 200 trendy toy artists, marking a significant step in expanding its trendy toy business [2][4] - A licensing agreement was established with Chengdu Model Cafe Cultural Communication Co., Ltd. for exclusive distribution rights of "The Garfield Movie" IP derivatives in Greater China, enhancing the company's market presence [3] Product Development and Ecosystem - The company is focusing on a comprehensive upgrade of its trendy toy business, launching new products like "CASHY BABY" and planning to introduce the first crystal element trendy toy IP "LILIA ANGEL" [3] - The establishment of a "Classic IP + Artist IP" system aims to diversify creative development and enhance the IP lifecycle through a virtual-to-physical value enhancement system [5] Consumer Engagement Strategies - The company emphasizes "Emotional Interaction Design" and "Scene Social Experience" as core strategies to reshape consumer engagement, aiming to make trendy toys emotional mediums that resonate with users [6][7] - The strategy includes deep integration of digital technology and artistic creation, exploring interactive experiences and community-driven content creation [6][7] Future Outlook - The company plans to deepen its user-centric IP ecosystem strategy, leveraging its strengths in digital technology and marketing to promote its trendy toy business [7] - By combining the influence of international classic IPs, the artistic value of artist IPs, and its core competencies, the company aims to provide emotionally resonant and culturally rich IP derivative experiences [7]

Core Insights - The article highlights the 10th anniversary of Tanwan (贪玩), showcasing its strategic initiatives in "AI + Gaming," "Globalization of IP Products," and "Gaming + Trendy Toys" to build a pan-entertainment ecosystem [1][5][12] Group 1: Company Milestones and Achievements - Tanwan celebrated its 10th anniversary with a grand event in Guangzhou, marking significant milestones from its inception to product launches and international expansion [1] - The company has established itself as a leader in marketing within the gaming industry, creating notable marketing campaigns over the past decade [3] - Tanwan's founder expressed gratitude towards industry partners and employees, emphasizing the importance of collaboration and innovation for future growth [5] Group 2: Strategic Partnerships and Collaborations - On November 27, Tanwan signed a cooperation agreement with COEXIST Group to develop and promote derivative art products with over 200 artists [7] - This partnership signifies Tanwan's expansion into the trendy toy industry, integrating classic IP with artist IP to enhance its business ecosystem [9] Group 3: Product Development and Market Expansion - Tanwan is set to upgrade its trendy toy business strategy by 2025, focusing on the globalization of IP products and the integration of gaming with trendy toys [8] - The company has launched new products, including the plush toy "CASHY BABY" and plans for the crystal-themed trendy toy IP "LILIA ANGEL," building a comprehensive trendy toy IP ecosystem [8] - A licensing agreement with Chengdu Model Coffee Culture Communication Co., Ltd. allows Tanwan to operate derivative products of the "Garfield Movie" IP in Greater China, leveraging its global popularity [8] Group 4: Emotional and Social Engagement Strategies - Tanwan's trendy toy strategy emphasizes "emotional interaction design" and "scene social experience," aiming to transform trendy toys into emotional mediums that enhance daily life [11][12] - The company plans to integrate digital technology with artistic creation to foster deeper emotional connections and interactive experiences for users [11] - Tanwan aims to create a seamless trendy toy ecosystem that integrates into the daily lives of consumers through online and offline collaborations [12] Group 5: Future Vision and Market Positioning - The company is committed to deepening its user-centric IP ecosystem strategy, expanding the breadth and depth of its trendy toy business [12] - By combining the influence of international classic IPs, the artistic value of artist IPs, and its core competencies in digital technology and marketing, Tanwan seeks to provide emotionally resonant and culturally rich IP experiences [12]

Core Viewpoint - The company is launching a new mobile game titled "New Moon Continent" based on the classic game IP "Miracle MU," aiming to leverage the significant commercial potential of the IP while providing a unique gaming experience [1][2]. Group 1: Game Development and Strategy - "New Moon Continent" is designed to retain classic elements of the "Miracle MU" IP while introducing a distinctive "box-like" gameplay mechanic, aiming to create an unprecedented gaming experience for players [1]. - The company has successfully expanded the "Miracle MU" IP from PC games to various formats, including web and mobile games, achieving impressive revenue results with multiple derivative products [1][2]. Group 2: Global Expansion and Market Performance - The company has established a collaborative development and publishing model through its subsidiary, Jiangxi Tanwan Information Technology Co., Ltd., achieving significant results in classic IP value extraction and global layout [2]. - The "Miracle MU" IP is a crucial part of the company's classic IP product strategy, with the launch of "New Moon Continent" reinforcing its commitment to high-quality game publishing and global distribution [2]. - The overseas release of "Miracle MU: Infinite Golden Egg" in Vietnam achieved remarkable success, topping both the iOS and Google Play free and revenue charts on its launch day, with 800,000 new registered users in the first month [2]. Group 3: AI Integration in Gaming - The company is focusing on the application of AI in the gaming industry to enhance precision marketing, optimize new game development and testing efficiency, accelerate game launch speed, and achieve intelligent game operations [3].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並表明概不就因本公告全部或任何部分內容而產生或因依賴 該等內容而引致的任何損失承擔任何責任。 （ 於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （前稱ZX Inc. 中旭未來） （股份代號：9890） 自願公告 最新業績發展之遊戲產品《新月大陸》 本公告由貪玩（「本公司」），連同其附屬公司及中國經營實體1 ，統稱為（「本集 團」）自願刊發，旨在知會本公司股東及有意投資者有關本集團之最新業務發展。 本公司欣然宣佈，基於經典遊戲IP「奇蹟MU」，本集團將運營及發行一款「奇蹟 MU」新的手機遊戲《新月大陸》（「新遊戲」）。 《新月大陸》是一款基於「奇蹟MU」這一經典IP開發的全新手遊。「奇蹟MU」於 2002年由韓國網禪公司發佈上線後風靡全球，「奇蹟MU」早已超越單一遊戲的 範疇，成長為一個承載玩家深厚情懷、蘊含巨大商業潛力的超級IP。近年來， 「奇蹟MU」IP不斷推陳出新，從端遊延展至頁遊、手遊等多種形態。該IP下的多 款衍生產品在市場上斬獲佳績，創造出亮眼的流水成績。《新月大陸》在玩法 T ...

Core Insights - The article discusses the rising trend of AI-generated content in gaming, particularly focusing on the Ghibli-style game videos that have gained popularity on platforms like Reddit and X [2][3][4] - It highlights the potential of AI in revolutionizing game development by enabling the creation of dynamic and immersive virtual environments through user prompts [4][30] - The introduction of AI video generation models is seen as a disruptive force in the gaming industry, allowing for real-time content generation based on player interactions and preferences [30][31] Group 1: AI in Game Development - The recent success of AI-generated Ghibli-style videos indicates a growing interest in AI's capabilities within the gaming sector [2][3] - AI models like GameNGen and GameGen-O are mentioned as examples of technology that can dynamically generate game visuals and storylines based on player choices [30] - The traditional game development process is often lengthy and costly, with examples like the AAA title "Black Myth: Wukong" costing between 150 million to 200 million yuan per hour of development [29] Group 2: Emerging AI Technologies - New AI video generation models such as Keling 2.1 and Hailuo 02 are being compared for their effectiveness in creating game content [20][28] - The article notes that AI can lower barriers to entry for independent developers and non-professionals, as seen with tools like Buildbox 4 Alpha that allow users to create games through simple prompts [31] - Despite the advancements, challenges remain in real-time content generation, including the need for significant computational power and issues related to content quality and copyright [32] Group 3: Future Outlook - The potential for fully AI-generated games within the next 5-10 years is suggested, aligning with predictions from industry leaders like NVIDIA's CEO Jensen Huang [33]