以下文章来源于锌刻度 ，作者黎炫岐 锌刻度 . 专注科技互联网原创报道 重新定义"吃"的边界。 文 ｜ 黎炫岐 编辑 ｜ 陈邓新 来源｜ 锌刻度（ID： znkedu ） 封面来源 ｜ 小红书 由Veo生成 被咬开时发出清脆声响的玻璃水果、镶嵌着宝石的首饰盒、播放着音乐的水晶球，甚至还有毛绒玩具labubu和金条……各种你能想到或者想不到的，都正成 为AI吃播的"食材"，被AI主播们塞入嘴里，轻松咀嚼。 这是一场风靡国内国外的热潮。在国外，Tiktok上一位叫leilanikovac的博主发了一条AI吃熔浆的视频，点赞数突破81.7万，另一位博主在三天内发了11条切 水果的视频后，粉丝数突破8万；而在国内，各大短视频平台和社交平台上，已有不少相关账号出现，点赞量破万的也不在少数。 当真人吃播面临种种道德和法律困境，猎奇食物逐渐从吃播的饭桌前消失，AI吃播却脑洞大开，主打一个万物皆能吃。 锌刻度了解到，目前大部分AI吃播视频都由Veo3生成。这是今年5月底，Google DeepMind发布的一款视频生成模型。这款模型的最大亮点是AI原生可以一 键直接生成与画面相匹配的声音。而这正是吃播的关键。 AI吃播的流量 ...

Core Insights - AI-generated ASMR videos are creating a global trend on short video platforms, driven by the rapid growth of accounts specializing in this content, such as a fruit-cutting ASMR video that gained over 100,000 followers in just five days on TikTok [1][6] - The integration of AI technology with ASMR has led to unique sensory experiences, allowing for the creation of visually and audibly captivating content that defies physical limitations [6][14] - Major companies like Kuaishou, ByteDance, MiniMax, and Baidu are accelerating their investments in AI ASMR, leading to diverse monetization models ranging from creator tips to platform commercialization [6][31] Industry Trends - The emergence of AI ASMR videos has been categorized into various types, including unconventional fruit-cutting videos, immersive eating broadcasts, and therapeutic clay ASMR videos [7][9][10] - The Google Veo3 model has significantly advanced the field of AI video generation by enabling seamless audio-visual synchronization, thus lowering the barriers for content creation [14][20] - The competitive landscape includes various AI video generation tools, with companies like Kuaishou and ByteDance rapidly developing their own models to capture market share [20][38] Monetization Opportunities - AI ASMR creators are capitalizing on the low production costs and high engagement rates, with some earning substantial income through selling custom sound packs and video tutorials [31][33] - The rapid growth of followers and engagement on platforms like TikTok has led to significant advertising revenue opportunities for creators, with some achieving monthly incomes exceeding 10,000 yuan [31][33] - Companies are also exploring advertising integration within AI ASMR content, making it an attractive marketing avenue for brands in various sectors [33][38] Future Outlook - The AI video generation market is expected to reach a tipping point for commercialization by 2025, with significant revenue growth anticipated for leading products [37][39] - Kuaishou's Keling AI has already generated over 100 million yuan in revenue within nine months, indicating a strong potential for commercial success in the AI video generation space [35][38] - The ongoing technological advancements and evolving user preferences will determine which companies can maintain a competitive edge and achieve sustainable profitability in the AI ASMR market [39][40]

Core Viewpoint - The rise of AI-generated ASMR videos has gained significant attention, showcasing a new trend in content creation that combines visual and auditory experiences [1][21][29]. Group 1: AI ASMR Video Performance - A new account on a short video platform has rapidly gained popularity, amassing 97.6k followers and 3.6 million likes within just three days of posting its first video [3][4]. - The most popular video features the sound of cutting fruits, which visually resemble glass products rather than real fruits [4][5]. - The auditory experience of these videos creates a unique sensation, even if the visual and sound elements do not perfectly align [17][26]. Group 2: Technology Behind AI ASMR - The success of AI ASMR is attributed to the capabilities of Veo 3, a video generation model developed by Google DeepMind, which allows for seamless integration of visuals and audio [21][23]. - Veo 3's technology enables a one-step creation process, eliminating the need for separate audio and video generation [27][32]. - Previous AI ASMR efforts primarily focused on audio generation, but the introduction of Veo 3 has significantly improved the visual aspect of these videos [29][32]. Group 3: Audience Reception and Future Trends - Audience reactions to AI-generated ASMR videos are mixed, with some expressing a preference for human-generated content due to its randomness and authenticity [33][35]. - Despite skepticism, there is a growing interest in creating AI ASMR channels, indicating a potential shift in content consumption preferences [36].