AI吃播
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狂揽2亿播放,AI吃播站上内容风口
3 6 Ke· 2025-12-18 11:16
将一头已灭绝6500万年的远古沧龙做成菜需要几步? 来自上海的餐厅主理人辛西娅展示了她的步骤:颊肉经历过黄油与香草的低温慢煮,继而在烈火宽油中迎来川菜的试炼;接着,野生鸡油菌和黑松露由黄 油煎制,为这道菜增加了丰富的层次;金黄的脆米粉则作为铺底,颊肉被放置其上,一道"龙吟之心"便被摆在了头戴恐龙头套的"地狱厨师"面前。 这一片段源于B站UP主@黄浦江三文鱼 模仿《地狱厨师》制作的系列视频"把远古沧龙做成六道菜",每期视频时长都在6分钟以上,且从头到尾都由AI生 成。 这类视频悉数由AI生成,并在信息流中抢占着用户注意。在抖音,"AI美食"话题收获了超2亿次播放;小红书上,AI吃播则与ASMR结合,自成一类内容 模式,动辄收获上万次点赞,且涌现出不少专注于此内容品类的账号。 一面是AI抢入美食赛道,另一面,AI创作的边界问题也在显现。这一切对创作者而言是机遇还是挑战? AI入侵美食赛道 早前,DS初步爆火互联网时,美食赛道上诞生的一种玩法实际上是"用AI创造料理",即由AI自由发挥创造菜谱。今年2月,UP主@洛杉矶嬴政W 突发奇 想,要求AI为自己制作一道人类从未见过的料理。在AI的指导下,UP主兢兢业业一步步 ...
AI吃播开始和真人吃播抢「饭碗」
36氪· 2025-12-07 02:09
以下文章来源于锌刻度 ,作者黎炫岐 锌刻度 . 专注科技互联网原创报道 重新定义"吃"的边界。 文 | 黎炫岐 编辑 | 陈邓新 来源| 锌刻度(ID: znkedu ) 封面来源 | 小红书 由Veo生成 被咬开时发出清脆声响的玻璃水果、镶嵌着宝石的首饰盒、播放着音乐的水晶球,甚至还有毛绒玩具labubu和金条……各种你能想到或者想不到的,都正成 为AI吃播的"食材",被AI主播们塞入嘴里,轻松咀嚼。 这是一场风靡国内国外的热潮。在国外,Tiktok上一位叫leilanikovac的博主发了一条AI吃熔浆的视频,点赞数突破81.7万,另一位博主在三天内发了11条切 水果的视频后,粉丝数突破8万;而在国内,各大短视频平台和社交平台上,已有不少相关账号出现,点赞量破万的也不在少数。 当真人吃播面临种种道德和法律困境,猎奇食物逐渐从吃播的饭桌前消失,AI吃播却脑洞大开,主打一个万物皆能吃。 锌刻度了解到,目前大部分AI吃播视频都由Veo3生成。这是今年5月底,Google DeepMind发布的一款视频生成模型。这款模型的最大亮点是AI原生可以一 键直接生成与画面相匹配的声音。而这正是吃播的关键。 AI吃播的流量 ...
亏钱的AI大厂们,养肥了吃播
虎嗅APP· 2025-08-21 10:08
Core Viewpoint - The rise of AI-generated eating broadcasts (AI Mukbang) is not just a novelty but represents a new wealth opportunity, showcasing strong addictive qualities and becoming a significant source of income for content creators [6][7][8]. Group 1: AI Mukbang Phenomenon - AI Mukbang videos have gained immense popularity, with some accounts rapidly amassing hundreds of thousands of followers within days, creating significant traffic miracles [7][11]. - The hashtag AI ASMR on platforms like Xiaohongshu has over 5,000 notes, with related topics exceeding 1 million views, indicating high engagement levels [11]. - Creators are leveraging AI tools to produce content that transcends traditional eating broadcasts, allowing for imaginative scenarios that captivate viewers [24][25]. Group 2: Monetization Strategies - Content creators are monetizing their AI Mukbang videos through platform incentives and by selling AI prompt templates, which have become a valuable commodity in the ecosystem [17][21]. - A TikTok creator has reportedly earned their first income by selling a four-sentence prompt for $9.9, demonstrating the lucrative nature of prompt selling [17]. - Companies like PromptBase are emerging, allowing users to purchase prompts for $1.99, with the platform taking a 20% commission on transactions [21]. Group 3: Market Dynamics - The current landscape shows that companies creating AI tools are not profiting as much as those selling the tools, indicating a shift in the monetization model within the AI content creation space [28]. - For instance, Kuaishou reported over 150 million yuan in revenue from its AI tool, Keling, highlighting the financial potential of AI-generated content [28]. - The user base for Keling has surpassed 45 million, with a significant portion of revenue coming from professional users who are willing to pay for advanced features [29].
亏钱的AI大厂们,养肥了吃播
创业邦· 2025-08-20 10:12
Core Viewpoint - The rise of AI-generated eating broadcasts (AI Mukbang) represents a new wealth opportunity, showcasing strong addictive qualities and generating significant traffic and income for creators [7][11][30]. Group 1: AI Mukbang Phenomenon - AI Mukbang videos have gained immense popularity, with creators rapidly increasing their follower counts and engagement metrics on platforms like TikTok and Xiaohongshu [11][15][16]. - The content of AI Mukbang is diverse, featuring imaginative food items that do not exist in reality, appealing to viewers' desires for relaxation and escapism [26][27]. - The trend has led to a new monetization model where creators sell AI prompt templates, allowing others to generate similar content [19][22]. Group 2: Monetization and Business Models - Creators are leveraging platform incentives and selling courses on how to create AI-generated content, establishing a lucrative revenue stream [19][24]. - Companies like PromptBase have emerged, facilitating the sale of AI prompts, with a commission structure that benefits both the platform and the sellers [22][31]. - The AI content creation model is proving to be more profitable than traditional AI development, as platforms like Kuaishou report significant revenue from AI tools [31][32]. Group 3: Market Dynamics - The AI Mukbang trend is beneficial for short video platforms, as it drives user engagement and monetization opportunities for both creators and the platforms themselves [31][32]. - The user base for AI tools is expanding, with a significant portion of revenue coming from professional content creators who are willing to pay for advanced features [32]. - The success of AI Mukbang indicates a shift in content consumption, where viewers seek low-energy, relaxing experiences, further solidifying the demand for such content [27][30].