AI吃播
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亏钱的AI大厂们,养肥了吃播
虎嗅APP· 2025-08-21 10:08
Core Viewpoint - The rise of AI-generated eating broadcasts (AI Mukbang) is not just a novelty but represents a new wealth opportunity, showcasing strong addictive qualities and becoming a significant source of income for content creators [6][7][8]. Group 1: AI Mukbang Phenomenon - AI Mukbang videos have gained immense popularity, with some accounts rapidly amassing hundreds of thousands of followers within days, creating significant traffic miracles [7][11]. - The hashtag AI ASMR on platforms like Xiaohongshu has over 5,000 notes, with related topics exceeding 1 million views, indicating high engagement levels [11]. - Creators are leveraging AI tools to produce content that transcends traditional eating broadcasts, allowing for imaginative scenarios that captivate viewers [24][25]. Group 2: Monetization Strategies - Content creators are monetizing their AI Mukbang videos through platform incentives and by selling AI prompt templates, which have become a valuable commodity in the ecosystem [17][21]. - A TikTok creator has reportedly earned their first income by selling a four-sentence prompt for $9.9, demonstrating the lucrative nature of prompt selling [17]. - Companies like PromptBase are emerging, allowing users to purchase prompts for $1.99, with the platform taking a 20% commission on transactions [21]. Group 3: Market Dynamics - The current landscape shows that companies creating AI tools are not profiting as much as those selling the tools, indicating a shift in the monetization model within the AI content creation space [28]. - For instance, Kuaishou reported over 150 million yuan in revenue from its AI tool, Keling, highlighting the financial potential of AI-generated content [28]. - The user base for Keling has surpassed 45 million, with a significant portion of revenue coming from professional users who are willing to pay for advanced features [29].
亏钱的AI大厂们,养肥了吃播
创业邦· 2025-08-20 10:12
Core Viewpoint - The rise of AI-generated eating broadcasts (AI Mukbang) represents a new wealth opportunity, showcasing strong addictive qualities and generating significant traffic and income for creators [7][11][30]. Group 1: AI Mukbang Phenomenon - AI Mukbang videos have gained immense popularity, with creators rapidly increasing their follower counts and engagement metrics on platforms like TikTok and Xiaohongshu [11][15][16]. - The content of AI Mukbang is diverse, featuring imaginative food items that do not exist in reality, appealing to viewers' desires for relaxation and escapism [26][27]. - The trend has led to a new monetization model where creators sell AI prompt templates, allowing others to generate similar content [19][22]. Group 2: Monetization and Business Models - Creators are leveraging platform incentives and selling courses on how to create AI-generated content, establishing a lucrative revenue stream [19][24]. - Companies like PromptBase have emerged, facilitating the sale of AI prompts, with a commission structure that benefits both the platform and the sellers [22][31]. - The AI content creation model is proving to be more profitable than traditional AI development, as platforms like Kuaishou report significant revenue from AI tools [31][32]. Group 3: Market Dynamics - The AI Mukbang trend is beneficial for short video platforms, as it drives user engagement and monetization opportunities for both creators and the platforms themselves [31][32]. - The user base for AI tools is expanding, with a significant portion of revenue coming from professional content creators who are willing to pay for advanced features [32]. - The success of AI Mukbang indicates a shift in content consumption, where viewers seek low-energy, relaxing experiences, further solidifying the demand for such content [27][30].