Before we toast to the weekend, I want to bring you a conversation that I had and I had alone with Lisa Barlow. She's the founder of Vita Tequila. She's also, of course, a real housewife of Salt Lake City.And she spoke about working in the spirits industry for almost 20 years. And now she's expanding her liquor portfolio. And she talked about her role on Real Housewives and how that's helped her grow her business.Take a listen. So we started in 2003 working on the brand launch in 2007 at the Sundance Film F ...

This audio is auto-generated. Please let us know if you have feedback Dive Brief:Journeys owner Genesco Inc. has shuffled its portfolio and shaken up its leadership, creating the Journeys Global Retail Group.That entity now houses its Journeys, Schuh and Little Burgundy teen brands, the company said Tuesday.Andy Gray has been named Journeys Global Retail Group CEO. Previously Journeys president, he arrived in January 2024 after over 20 years at Foot Locker. Chris Santaella, who arrived around the same time ...

Marketing Strategy - A marketing strategy may help a company build brand awareness [1] - A marketing strategy may help a company gain a competitive edge over its rivals [1]

This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Dive Brief: Portillo’s is slowing its rate of store development and cutting aspects of its operations — including its Chicago breakfast pilot — to focus on its existing markets, according to a statement issued Wednesday. The brand slashed its unit growth target from 12 to eight new units, a 33% decrease, and lowered its same-store sales projections from 1% to ...

Partnership Overview - The partnership between the fashion company and the NFL started authentically with licensing several years ago [1] - Initially, the partnership involved five teams for testing and learning [1] - Currently, the fashion company represents all 32 NFL teams [1] - The product assortment has expanded from men's to include women's, kids', and even pets' apparel [1] - The partnership extends beyond licensing to include event presence throughout the season [2] - A style concierge program has been launched with NFL players [2] Customer & Marketing Focus - The NFL is a very important part of the fashion company's consumer's life [3] - The partnership aims to position the brand where sports, culture, and fashion converge [3] - Brand awareness is a key objective of the partnership [3] - Female fans represent half of the NFL fandom, presenting an opportunity for both male and female consumer engagement [3]

Financial Data and Key Metrics Changes - The company reported strong performance with positive comparable sales, particularly in the Journeys business, which achieved high single to double-digit comps over the last four quarters, currently on a run rate of about 10% [4][10] - The company expects to unlock significant earnings potential that has been given up over the past few years, indicating a focus on growth and profitability [5][75] Business Line Data and Key Metrics Changes - The Journeys business has been a major driver of growth, with a focus on serving a larger customer market, particularly targeting the teen girl demographic [6][22] - The company has seen elevated average selling prices (ASPs) and improved product assortment, contributing to positive comp growth in Journeys [24][25] - The new store format, referred to as 4.0, has resulted in over 25% growth in remodeled stores, enhancing the shopping experience and driving higher traffic and conversion rates [31][36] Market Data and Key Metrics Changes - The retail environment is characterized by selective consumer spending, with customers being well-informed and willing to pay for desired products [10][11] - The company has diversified its sourcing to mitigate tariff impacts, with less than 10% dependence on China, resulting in a relatively low exposure to current tariff regimes [15][17] Company Strategy and Development Direction - The company is focused on strategic repositioning and growth plans, particularly in the Journeys segment, which includes enhancing brand awareness and product assortment [6][26] - The 4.0 store format is a key part of the strategy, aimed at attracting new customers while retaining existing ones, with plans to roll out more stores in the coming years [40][41] - The company is also investing in marketing and brand development to reach a broader audience and enhance customer engagement [26][28] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about maintaining strong performance into the back half of the year, driven by in-demand products and effective marketing strategies [12][13] - The company is prepared for potential challenges in 2026, emphasizing the importance of product freshness and consumer engagement [13][66] - Management highlighted the need for ongoing innovation in product development to meet changing consumer preferences and market demands [61][62] Other Important Information - The company is actively working on diversifying its brand partnerships, introducing new brands like HOKA and Saucony to align with consumer interests [46][48] - The company has seen a shift in consumer preferences towards lifestyle and casual footwear, with a focus on diverse product offerings [50][51] Q&A Session Summary Question: Expectations for the environment in the upcoming periods - Management noted that consumers are selective and well-informed, leading to higher average selling prices and conversion rates [10][11] Question: Update on tariff impacts - The company has limited exposure to tariffs, with mitigation strategies in place to manage costs effectively [15][17] Question: Drivers of comp improvements in Journeys - The focus on product assortment, brand awareness, and an elevated shopping environment are key drivers of comp growth [22][24] Question: Expectations for pricing and promotions - Management indicated that pricing strategies are being adjusted to offset cost headwinds, with a focus on maintaining product desirability [64][66] Question: Opportunities for SG&A efficiencies - The company is focused on balancing cost efficiencies with growth investments, expecting to leverage fixed costs through increased sales [68][70]

Company Overview - Nomad Foods is a leader in the frozen food category in Europe, with well-known brands such as Birds Eye, iglo, and Findus, as well as regional brands like Ledo and Frikom in Serbia and Croatia, and Goodfella's pizza in the U.K. [2] Financial Performance - The company has achieved consistent growth over the past 9 years, increasing sales, EBITDA, and EPS annually, although it did not achieve this for the 10th consecutive year, which is a point of frustration for the management [3]

Brand Performance - Skincare brand for babies brings in $100 million a year [1] Target Audience - Teens and tweens are obsessed with this skincare brand [1]

Group 1 - Marimekko Corporation will open its first flagship store in Paris in fall 2025, located in the Le Marais district, a key area for fashion and design [1] - The flagship store in Paris is expected to enhance brand awareness and positioning globally, particularly in Asia and North America, supporting long-term growth across various channels [2] - The store will showcase Marimekko's printmaking art and lifestyle philosophy, serving as a hub for brand culture, customer service, and community events, while also modernizing the distribution network in Europe [3] Group 2 - Prior to the flagship store opening, Marimekko will launch pop-up stores in Le Bon Marché and Galeries Lafayette to strengthen its presence in Paris [4] - In 2024, Marimekko reported net sales of EUR 183 million with a comparable operating profit margin of 17.5 percent, and operates approximately 170 stores globally [4]

Advertising Industry Overview - Advertising is a driving force shaping public perception and consumer decision-making [1] - Both print and digital advertising promote brands, connect consumers to products, encourage innovation, and empower businesses [2] - The digital advertising industry is prominent, with social media ad revenue projected to reach $2007 billion in 2025 [4] - Social media is the number one source of brand awareness for consumers aged 16 to 34 [5] Advertising Mechanisms and Impact - Advertising works through mass-scale appearance in publications designed to maximize reach and repeated sharing by consumers [6] - Algorithms play a significant role in marketing, determining what will be shown to consumers and whom it will be shown to [16] - Social media algorithms study consumer shopping behaviors and patterns to tailor ads for individual users [17] Consumer Awareness and Education - Consumers need to understand the mechanisms that drive their buying habits due to the potential for overconsumption and pressure to purchase [3] - An educated consumer can guard against manipulative algorithms that encourage unnecessary spending [20] - Consumers should be aware of the potential for misinformation and online deception on social media [23] - It's essential to distinguish between unpaid posts and advertisements on social media platforms [24] Impact on Mental Health - Social media can be connected to depression and anxiety among teens [21] - The pressure to have the latest items promoted on social media can negatively affect emotions and mental health [22]