Global brand consultancy Interbrand today launched its annual Best Global Brands ranking, with this year’s report reflecting how brand leaders moved quickly to adapt to competitive challenges and shifting market dynamics to position their brands for growth.The total value of this year’s Best Global Brands stands at $3.6 trillion, a 4.4% increase from $3.4 trillion in 2024. While there has been overall growth in this year’s ranking, there is also significant movement, with historic surges, 12 new entrants an ...

Amazon prime boxes and envelopes delivered to a front door of residential building. gettyAmazon Prime Big Deal Days, the retail giant’s October shopping event, is Prime Day’s scrappy younger sibling. Launched in 2022, this fall sales event mirrors July’s Prime Day with steep discounts and limited time deals to kick off Q4. It’s Christmas in July meets Christmas in October, with October’s version designed to capture early holiday budgets before Black Friday and Cyber Monday.I asked several brands how they’re ...

Vision & Strategy - A founder's dedication to their vision is invaluable for success [1] - A strong vision and commitment are crucial for a winning strategy [2] - Pivoting brand strategy can significantly improve outcomes [2] - Frequent changes in direction can lead to failure [2] Execution & Development - The company has been developing its streaming platform for 6 months [3] - The company is unveiling a significant first step in its Rollup TV plan [4] - The company aims to "cross the chasm" and "break out of the echo chamber" [4] - The company has scaled, hired, and prioritized quality [4] Market Validation & Future Growth - Market validation supports the company's efforts [4] - The company is focused on continued building and growth [4]

Branding Strategy - Some Chinese brands adopt foreign-sounding names to enhance their international appeal within China [1] - This strategy may prove less effective when these brands expand into overseas markets [1]

Core Viewpoint - Qingdao Beer reported a strong performance in the first half of 2025, achieving growth in sales volume, revenue, and net profit, with net profit reaching a historical high [1] Group 1: Financial Performance - The company achieved a product sales volume of 4.732 million kiloliters, a year-on-year increase of 2.3% [1] - Revenue reached RMB 20.49 billion, reflecting a year-on-year growth of 2.1% [1] - Net profit attributable to shareholders was RMB 3.9 billion, marking a year-on-year increase of 7.2% [1] Group 2: Product Innovation and Upgrades - Qingdao Beer accelerated the cultivation of major products and innovative categories, enhancing brand optimization and product structure [4] - The main brand achieved a product sales volume of 2.713 million kiloliters, with a year-on-year growth of 3.9%, and mid-to-high-end products saw a sales volume of 1.992 million kiloliters, up by 5.1% [4] Group 3: Market Strategy and Channels - The company focused on "new demographics, new demands, new products, new channels, and new scenarios" to open new growth spaces [5] - Qingdao Beer maintained a strong market position in mainstream channels while leading in emerging channels, with online channels deepening operations on traditional platforms and focusing on new media [6] - The company implemented a brand strategy combining "Qingdao Beer main brand + Laoshan Beer as a national second brand," enhancing brand promotion through sports and music marketing [6]