Summary of Anta Sports Conference Call Company Overview - **Company**: Anta Sports - **Date**: May 9, 2025 Key Points Industry and Market Performance - Anta Sports maintains stable discount levels at retail, with manageable inventory, expecting sales growth driven by the 618 shopping festival, while remaining cautious about the domestic economic situation's impact on future months [2][4] - The company reported good revenue growth in Q1 2025, with a positive outlook for Q2 despite slight early July fatigue, supported by strong performance during the May Day holiday [4] Brand Acquisition and Strategy - The acquisition of the Jack Wolfskin brand is expected to be completed between Q2 and Q3 of 2025, with a focus on integrating operations over the next six months to a year, prioritizing the Chinese market and adopting a Direct-to-Consumer (DTC) model [2][5][6] - Anta anticipates significant improvement potential for Jack Wolfskin in both the Chinese and German markets, with a transition period expected in 2025-2026 [2][7] FILA Brand Performance - FILA has shown stable performance, with expectations for continued growth under the new leadership of Jiang Yan, focusing on core products and reducing SKU counts to create best-sellers [2][8][9] Future Product and Channel Strategy - Anta plans to continue its investor strategy in 2025, with new products expected to launch in Q1 2026, emphasizing multi-scenario consumption and maintaining VIP customer loyalty [2][9] - The company is optimizing its online channel strategy to increase the online sales proportion of its main brand [3][14] Store Expansion and Innovation - Anta is expanding its store formats, with plans to increase the number of Champion stores from 80 to 120 and Super Anta stores from 50 to 100 by the end of 2025 [11] - The Super Anta stores are designed to attract high-end consumers, while the regular Anta stores will gradually decrease in number [13] Stock Buyback and Market Confidence - Anta Group plans to repurchase HKD 10 billion worth of shares, having completed HKD 2 billion so far, indicating confidence in market prospects [3][18] Pricing and Sales Strategy - The pricing strategy for FILA remains stable, with adjustments made to certain series to attract more customers, particularly in children's apparel [10] - Anta is focusing on reducing return rates during major sales events by optimizing promotional strategies and prioritizing low-return products [15][16] Urban Market Dynamics - Profitability varies by city tier, with second and third-tier cities showing the highest profitability, while first-tier cities face lower single-store profitability due to high rent [21] - Anta plans to close 100 to 200 outdated stores in lower-tier cities due to reduced foot traffic [21] Sales Performance During Holidays - During the May Day holiday, high-end small brands performed well, while Anta and FILA met expectations overall [22]

Group 1: Financial Performance - In 2024, Midea Group achieved total revenue of CNY 409.1 billion, a year-on-year increase of 9.5% [6] - The net profit attributable to the parent company reached CNY 38.5 billion, growing by 14.3% year-on-year [6] Group 2: Research and Development - From 2022 to 2024, Midea's total R&D investment exceeded CNY 43 billion, with over CNY 16 billion allocated in 2024 alone, marking a growth of over 10% [7] - Midea ranked 8th globally and 1st among private enterprises in China for the number of patent families in 2023 [7] Group 3: Business Matrix - Midea operates across various sectors including smart home, renewable energy, industrial technology, smart building technology, robotics and automation, health care, and smart logistics [3] - The company has established a dual business model focusing on both consumer (ToC) and business (ToB) markets [3] Group 4: Market Expansion - Midea's self-owned brand products achieved market share leadership in several countries, including refrigerators in Malaysia, Saudi Arabia, and Chile, and washing machines in Malaysia and Saudi Arabia [24] - The share of commercial and industrial solutions in total revenue increased from 18.5% in 2020 to 25.5% in 2024, with revenue surpassing CNY 100 billion for the first time [11] Group 5: Digital Transformation and E-commerce - In 2024, Midea's domestic e-commerce sales accounted for over 50% of total sales, maintaining the top position in the industry for 12 consecutive years during major sales events [26] - The overseas self-owned brand e-commerce sales grew by over 50% year-on-year, with significant improvements in profitability and market share [21] Group 6: Product Innovation - Midea launched the Eureka J15 Max Ultra smart vacuum cleaner, featuring advanced dual-vision recognition technology for improved cleaning efficiency [10] - The company introduced the COLMO high-end brand, which saw a retail sales growth of over 45% in 2024 [18] Group 7: Strategic Focus for 2025 - Midea will prioritize overseas OBM (Original Brand Manufacturer) expansion, deepen DTC (Direct to Consumer) model implementation, and promote ToB business transformation [8] - The company aims to enhance its global manufacturing capabilities and improve efficiency in overseas production [27]