How has I changed the kind of ads that the people see. Well, this is actually a great place to start, and I'm glad you asked that, because this is one of the most visible areas for voters in the public to see. I, uh, shaping the elections, uh, candidates are deploying it, uh, effectively on the campaign trail and in the past to get an advertisement or a message that you would have to get a radio spot, a newspaper ad, uh, you know, something on the subway, you would have to buy very expensive television adve ...