3C行业正上演"下沉"与"上探"的精准博弈。OPPO将风冷散热下放至千元机，技术普惠定胜负；荣耀、 三星则在折叠屏上死磕"轻薄"，绑定AI重塑高端价值。平板与穿戴加速深耕垂直场景，生态拼图日趋完 整。竞争维度已从参数全面转向技术体验、形态创新与生态协同——新格局下，品牌如何卡位？ 作为OPPO旗下2000元内价位的销售主力，K系列曾经注重过性能，也追求过影像，上一代又开始探索 耐摔。为了与A系列做更清晰的产品区隔，K13 Turbo系列回归性能赛道。 而在高端化和AI手机赛道中，作为最早讲AI故事的玩家之一，7月2日，荣耀发布新一代轻薄折叠屏 Magic V5，厚度仅 8.8 mm、重量 217 g，刷新行业"最薄+最轻"双纪录；同时搭载MagicOS 9.0.1系统以 及完整的MagicLM能力，可以实现"一语PPT、一语编程、一语搜索、一语传送、一语打车、一语识 物、一语看屏、一语记忆"等一语AI应用，其售价为8999元起，是荣耀布局高端化的关键一环，为IPO 冲刺做准备。 以及三星品牌也在本月推出三款折叠手机，其中Galaxy Z Fold7定位为目前全球最轻薄的大折叠。反映 出折叠屏技术仍是品牌高端市 ...

Core Viewpoint - The collaboration between SAIC's MG brand and OPPO aims to leverage each other's strengths, with MG focusing on vehicle sales and OPPO providing technological integration through its "OPPO Smart Driving" system [3][10][16]. Group 1: Product Launch and Marketing Strategy - The new MG4 is the first vehicle to utilize OPPO's "OPPO Smart Driving" system, which integrates mobile technology into the car [3][7]. - MG has opened its first seven pop-up stores, with plans to expand to over 60 cities by August, targeting both first and second-tier markets [5][6]. - The pop-up stores prominently feature OPPO branding and products, indicating a strong marketing partnership [3][6]. Group 2: Operational Dynamics - The pop-up stores are operated independently by MG staff, emphasizing MG's control over the customer experience while utilizing OPPO's technology [6][9]. - The collaboration allows MG to attract a younger demographic, particularly female consumers, by showcasing the MG4 in a modern retail environment [8][10]. Group 3: Market Context and Challenges - MG's domestic sales have been underwhelming, with retail volumes between 7,000 and 10,000 units from January to June, necessitating a shift towards electric vehicles [11][12]. - OPPO faces its own challenges in the smartphone market, with a 9% decline in shipments in Q1 2025, prompting the need for new growth avenues [12][13]. Group 4: Future Prospects and Strategic Goals - The partnership is seen as a starting point for broader collaboration, with plans to integrate OPPO's technology across various SAIC brands and products [16]. - Both companies aim to create a symbiotic relationship where MG benefits from OPPO's technological expertise and customer base, while OPPO gains access to automotive markets [10][14].