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金添动漫“闯关”港股:存货攀升,IP非独家授权“埋雷”
Bei Ke Cai Jing· 2025-10-23 13:06
Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (Jintian Animation) has submitted its listing application to Hong Kong, leveraging its 26 authorized IPs to drive revenue through IP-themed snacks, although it faces risks related to the non-exclusive nature of its IP licenses and the need for regular renewals [1][10]. Group 1: Business Model and Revenue - Jintian Animation's revenue primarily comes from the sale of IP-themed snacks, with a business model that integrates snacks as a medium and IP as a driving force [1]. - In 2022, Jintian Animation's revenue exceeded 800 million RMB, positioning it as the largest IP-themed snack company in China by revenue, with a market share of 7.6% [3]. - The company operates five production bases nationwide and has over 600 active SKUs across five product categories: candies, biscuits, puffed snacks, chocolates, and seaweed snacks [4]. Group 2: Financial Performance - Jintian Animation's revenue for the years 2022, 2023, and projected for 2024 is approximately 5.96 billion RMB, 6.64 billion RMB, and 8.77 billion RMB respectively, with net profits of 370 million RMB, 750 million RMB, and 1.3 billion RMB for the same years [6]. - The gross profit margins for its product categories in 2024 are projected to be 29.3% for candies, 38.7% for biscuits, 48.9% for puffed snacks, 34.3% for chocolates, and 18% for seaweed snacks [5]. Group 3: Market Strategy and Distribution - The company employs a multi-channel marketing strategy, integrating a network of over 2,600 distributors and direct sales to retailers, covering more than 1,700 counties with over 60% county-level coverage [7]. - Jintian Animation is also exploring e-commerce channels through third-party platforms like Douyin, Pinduoduo, Tmall, Taobao, JD.com, Xiaohongshu, and Kuaishou to sell products directly to consumers [8]. Group 4: IP Licensing and Risks - Jintian Animation's business heavily relies on IP licenses, which are typically non-exclusive and require periodic renewals, creating vulnerabilities in its operational model [10][13]. - The company has several IP licenses with varying durations, with some licenses like Ultraman and Nezha having only 12 months left before renewal [11][12]. - The competitive landscape is intense, with the top five companies in the IP-themed snack market holding only 16.7% of the market share, necessitating continuous product development and innovation [10]. Group 5: Future Development Plans - Jintian Animation plans to diversify and enrich its IP matrix, focusing on both established and trending IPs to drive growth [2][14]. - The company aims to develop its own IP through independent design and procurement, with part of the funds raised from the Hong Kong listing allocated for this purpose [16].
从新三板到港交所,利润激增3.5倍,金添动漫玩转“IP+零食”生意经
3 6 Ke· 2025-10-21 11:14
近日,广东金添动漫股份有限公司(下称"金添动漫")向港交所递交主板上市申请,招商证券国际与中 国银河国际担任联席保荐人。 这并非金添动漫首次接触资本市场——公司曾于2016年8月在新三板挂牌,后于2021年初摘牌退市。此 次转战港股,金添动漫携着亮丽业绩归来:2024年净利润暴增72.9%,毛利率持续提升。 中国最大的IP趣玩食品企业正式向港股发起冲击,凭借26个热门IP和600多款产品,三年净利润激增背 后的商业密码是什么? 利润三年增长3.5倍,毛利率持续攀升 天眼查显示,金添动漫是一家IP趣玩食品行业企业,专注于提供充满乐趣且美味健康的IP趣玩食品。 截至2025年6月30日,金添动漫在全国建有5大生产基地、拥有26个授权IP及超过600个活跃SKU,包括 糖果、饼干、膨化、巧克力、海苔零食五大产品类别。 金添动漫合作的IP包括奥特曼、小马宝莉、蜡笔小新、喜羊羊与灰太狼、小猪佩奇、熊出没、迪斯尼、 哪吒之魔童闹海、蛋仔派对、猪猪侠等。 目前,公司已与授权IP建立长期稳定的伙伴关系,最长合作年限超过15年。这些IP来自日本、欧美、中 国等不同国家和地区,形成了极具差异化且行业领先的IP库。 招股书显示,金 ...
金添动漫携“IP+零食”闯港股:增长放缓,IP依赖隐忧浮现
Sou Hu Cai Jing· 2025-10-21 03:50
文|财华社 又一家新消费企业向香港资本市场发起了冲刺。 10月20日,广东金添动漫股份有限公司(下称"金添动漫")向港交所递交了招股书,招商证券国际和中国银河国际为联席保荐人。 金添动漫并非首次接触资本市场。公司曾于2016年8月在新三板挂牌,后于2021年初摘牌退市。 作为"IP+零食"赛道的参与者,金添动漫搭上了IP消费品快速增长的列车,但同时也暴露出若干潜在风险。 乘上新消费风口,上半年增长放缓 金添动漫的历史可追溯回2004年,于2011年成立为一间有限责任公司。金添动漫专注于IP趣玩食品领域,向消费者提供充满乐趣且美味健康的IP趣玩食品。 据弗若斯特沙利文报告,2024年按收入计,金添动漫是中国最大的IP趣玩食品企业,也是中国第四大IP食品公司,市场份额分别为7.6%与2.5%。 截至2025年6月底,公司共拥有26个授权IP及超过600个活跃SKU,产品覆盖糖果、饼干、膨化食品、巧克力及海苔零食五大类别。 金添动漫的授权IP知名度普遍较高,包括源于日本的奥特曼、吉伊卡哇、三丽鸥、柯南、蜡笔小新,源于美国及欧洲的小马宝莉、小猪佩奇,以及来自中国 本土爆款的哪吒之魔童闹海、猪猪侠、熊出没等IP。 销售 ...