01 奥特曼"依赖症"陷危机：单一IP贡献过半收入 根据招股书，金添动漫的收入由糖果、饼干、膨化零食、巧克力、海苔零食五大类构成。糖果是公司的第一大收入来源，收入占比 从2022年的23.8%，一路攀升至2025年上半年的40.1%。 来源丨凤凰网财经《IPO观察哨》 在泡泡玛特带火的IP生意热潮中，继52TOYS、TOPTOY之后，又一家做IP生意的企业向港交所发起冲刺。 作为中国最大的IP趣玩食品企业，手握奥特曼、小马宝莉等知名IP，金添动漫近年业绩发展迅速。 据招股书，金添动漫收入从2022年的5.9亿元，增长至2024年的8.8亿元，2025年上半年收入为4.4亿元。净利润从2022年的3671 万上涨至2024年的1.3亿元。2025年上半年，公司录得净利润7004万元，净利润率达15.8%。 在一众IPO公司里，其规模不算突出，但确实凭借IP生意实现了可观的盈利。在泡泡玛特成功的光环下，市场对这样的追随者，也更 愿意抱有耐心与期待。 但值得注意的是，与泡泡玛特对IP的绝对控制力不同，金添动漫的商业模式本质是"IP搬运工"，自身不具备IP所有权，命脉完全掌握 在版权方手中， 且多为非独家授权。这导致 ...

凭借核心IP的超高人气与商业爆发力，叠加稀缺属性和海外市场的巨大增长潜力，泡泡玛特一度成为资本市场的"香饽 饽"，股价在年内实现翻倍飙升。 在这波 IP 创富热潮的带动下，一家来自广东东莞、深耕IP食品赛道的企业，也紧随其后向港股发起冲击，欲分食IP经 济的红利。 格隆汇获悉，近日，广东金添动漫股份有限公司（简称"金添动漫"）向港交所递交招股书，拟在香港主板上市，招商 证券国际、中国银河国际为其联席保荐人。 金添动漫聚焦IP趣玩食品领域，拥有糖果、饼干、膨化、巧克力、海苔零食五大产品类别，以及奥特曼、小马宝莉、 蜡笔小新、小猪佩奇等26个授权IP，有零食界"泡泡玛特"之称。 如今IP食品领域情况如何？不妨通过金添动漫来一探究竟。 1 广东东莞冲出一家"IP+零食"IPO，由蔡建淳100%控股 金添动漫的历史可追溯至2004年，当时蔡建淳创立了上海添乐卡通食品销售发展有限公司。公司曾在2016年于全国中 小企业股份转让系统挂牌（证券代码：838200），后来在2021年自愿除牌。 公司员工超过1000人，总部位于广东省东莞市南城街道。东莞拥有60多家A股上市公司及10多家港股上市公司，上市 公司数量在广东省内排 ...

Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (Jintian Animation) has submitted its listing application to Hong Kong, leveraging its 26 authorized IPs to drive revenue through IP-themed snacks, although it faces risks related to the non-exclusive nature of its IP licenses and the need for regular renewals [1][10]. Group 1: Business Model and Revenue - Jintian Animation's revenue primarily comes from the sale of IP-themed snacks, with a business model that integrates snacks as a medium and IP as a driving force [1]. - In 2022, Jintian Animation's revenue exceeded 800 million RMB, positioning it as the largest IP-themed snack company in China by revenue, with a market share of 7.6% [3]. - The company operates five production bases nationwide and has over 600 active SKUs across five product categories: candies, biscuits, puffed snacks, chocolates, and seaweed snacks [4]. Group 2: Financial Performance - Jintian Animation's revenue for the years 2022, 2023, and projected for 2024 is approximately 5.96 billion RMB, 6.64 billion RMB, and 8.77 billion RMB respectively, with net profits of 370 million RMB, 750 million RMB, and 1.3 billion RMB for the same years [6]. - The gross profit margins for its product categories in 2024 are projected to be 29.3% for candies, 38.7% for biscuits, 48.9% for puffed snacks, 34.3% for chocolates, and 18% for seaweed snacks [5]. Group 3: Market Strategy and Distribution - The company employs a multi-channel marketing strategy, integrating a network of over 2,600 distributors and direct sales to retailers, covering more than 1,700 counties with over 60% county-level coverage [7]. - Jintian Animation is also exploring e-commerce channels through third-party platforms like Douyin, Pinduoduo, Tmall, Taobao, JD.com, Xiaohongshu, and Kuaishou to sell products directly to consumers [8]. Group 4: IP Licensing and Risks - Jintian Animation's business heavily relies on IP licenses, which are typically non-exclusive and require periodic renewals, creating vulnerabilities in its operational model [10][13]. - The company has several IP licenses with varying durations, with some licenses like Ultraman and Nezha having only 12 months left before renewal [11][12]. - The competitive landscape is intense, with the top five companies in the IP-themed snack market holding only 16.7% of the market share, necessitating continuous product development and innovation [10]. Group 5: Future Development Plans - Jintian Animation plans to diversify and enrich its IP matrix, focusing on both established and trending IPs to drive growth [2][14]. - The company aims to develop its own IP through independent design and procurement, with part of the funds raised from the Hong Kong listing allocated for this purpose [16].

凭借核心IP的超高人气与商业爆发力，叠加稀缺属性和海外市场的巨大增长潜力，泡泡玛特一度成为资本市场的"香饽 饽"，股价在年内实现翻倍飙升。 在这波 IP 创富热潮的带动下，一家来自广东东莞、深耕IP食品赛道的企业，也紧随其后向港股发起冲击，欲分食IP经 济的红利。 格隆汇获悉，近日，广东金添动漫股份有限公司（简称"金添动漫"）向港交所递交招股书，拟在香港主板上市，招商 证券国际、中国银河国际为其联席保荐人。 金添动漫聚焦IP趣玩食品领域，拥有糖果、饼干、膨化、巧克力、海苔零食五大产品类别，以及奥特曼、小马宝莉、 蜡笔小新、小猪佩奇等26个授权IP，有零食界"泡泡玛特"之称。 如今IP食品领域情况如何？不妨通过金添动漫来一探究竟。 1 广东东莞冲出一家"IP+零食"IPO，由蔡建淳100%控股 金添动漫的历史可追溯至2004年，当时蔡建淳创立了上海添乐卡通食品销售发展有限公司。公司曾在2016年于全国中 小企业股份转让系统挂牌（证券代码：838200），后来在2021年自愿除牌。 公司员工超过1000人，总部位于广东省东莞市南城街道。东莞拥有60多家A股上市公司及10多家港股上市公司，上市 公司数量在广东省内排 ...

Core Insights - Guangdong Jintian Animation Co., Ltd. (referred to as "Jintian Animation") plans to list on the Hong Kong Stock Exchange, having disclosed its prospectus on October 20 [1] Company Overview - Jintian Animation was established in April 2011 and claims to be a pioneer and leader in the "IP Fun Food" industry [1] - The company operates five production bases in Dongguan, Taishan, and Shantou, with one additional base under construction in Hengyang, Hunan [1] - Jintian Animation holds 26 licensed IPs, including popular brands such as Ultraman, My Little Pony, Crayon Shin-chan, and Pleasant Goat and Big Big Wolf, along with over 600 active SKUs across five product categories: candies, biscuits, puffed snacks, chocolates, and seaweed snacks [1] Financial Performance - Revenue for the fiscal years 2022 to 2024 and the first half of 2024 and 2025 is projected as follows: - 2022: 595.6 million CNY - 2023: 664.3 million CNY (11.5% year-on-year growth) - 2024: 877.4 million CNY (32.1% year-on-year growth) - First half of 2024: 404.2 million CNY - First half of 2025: 443.9 million CNY (9.8% year-on-year growth) [1] - The revenue growth is attributed to product portfolio expansion, enhanced IP operational capabilities, and the expansion of direct sales channels [1] Market Dynamics - The market size for the industry has grown from 5.6 billion CNY in 2020 to an estimated 11.5 billion CNY in 2024, reflecting a compound annual growth rate (CAGR) of 19.6% from 2020 to 2024 [1]

近日，广东金添动漫股份有限公司（下称"金添动漫"）向港交所递交主板上市申请，招商证券国际与中 国银河国际担任联席保荐人。 这并非金添动漫首次接触资本市场——公司曾于2016年8月在新三板挂牌，后于2021年初摘牌退市。此 次转战港股，金添动漫携着亮丽业绩归来：2024年净利润暴增72.9%，毛利率持续提升。 中国最大的IP趣玩食品企业正式向港股发起冲击，凭借26个热门IP和600多款产品，三年净利润激增背 后的商业密码是什么？ 利润三年增长3.5倍，毛利率持续攀升 天眼查显示，金添动漫是一家IP趣玩食品行业企业，专注于提供充满乐趣且美味健康的IP趣玩食品。 截至2025年6月30日，金添动漫在全国建有5大生产基地、拥有26个授权IP及超过600个活跃SKU，包括 糖果、饼干、膨化、巧克力、海苔零食五大产品类别。 金添动漫合作的IP包括奥特曼、小马宝莉、蜡笔小新、喜羊羊与灰太狼、小猪佩奇、熊出没、迪斯尼、 哪吒之魔童闹海、蛋仔派对、猪猪侠等。 目前，公司已与授权IP建立长期稳定的伙伴关系，最长合作年限超过15年。这些IP来自日本、欧美、中 国等不同国家和地区，形成了极具差异化且行业领先的IP库。 招股书显示，金 ...

文｜财华社 又一家新消费企业向香港资本市场发起了冲刺。 10月20日，广东金添动漫股份有限公司(下称"金添动漫")向港交所递交了招股书，招商证券国际和中国银河国际为联席保荐人。 金添动漫并非首次接触资本市场。公司曾于2016年8月在新三板挂牌，后于2021年初摘牌退市。 作为"IP+零食"赛道的参与者，金添动漫搭上了IP消费品快速增长的列车，但同时也暴露出若干潜在风险。 乘上新消费风口，上半年增长放缓 金添动漫的历史可追溯回2004年，于2011年成立为一间有限责任公司。金添动漫专注于IP趣玩食品领域，向消费者提供充满乐趣且美味健康的IP趣玩食品。 据弗若斯特沙利文报告，2024年按收入计，金添动漫是中国最大的IP趣玩食品企业，也是中国第四大IP食品公司，市场份额分别为7.6%与2.5%。 截至2025年6月底，公司共拥有26个授权IP及超过600个活跃SKU，产品覆盖糖果、饼干、膨化食品、巧克力及海苔零食五大类别。 金添动漫的授权IP知名度普遍较高，包括源于日本的奥特曼、吉伊卡哇、三丽鸥、柯南、蜡笔小新，源于美国及欧洲的小马宝莉、小猪佩奇，以及来自中国 本土爆款的哪吒之魔童闹海、猪猪侠、熊出没等IP。 销售 ...

Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (Jintian Animation) has submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on its position as a leading player in the IP-themed snack food industry in China [2][3]. Company Overview - Jintian Animation is recognized as the largest IP-themed snack food company in China by revenue, with a market share of 7.6% in 2024, and the fourth largest IP food company with a market share of 2.5% [2]. - The company has established five production bases across China and holds 26 authorized IPs, including popular characters like Ultraman and Peppa Pig, with over 600 active SKUs [2][3]. Financial Performance - Revenue is projected to grow from RMB 595.6 million in 2022 to RMB 877.4 million in 2024, with gross profit increasing from RMB 158.6 million to RMB 295.5 million, resulting in a gross margin improvement from 26.6% to 33.7% [3][5]. - For the first half of 2025, the company reported revenue of RMB 443.9 million and a gross profit of RMB 154.1 million, with a gross margin of 34.7% [3][5]. Dependency on IP Licensing - Jintian Animation's revenue heavily relies on IP licensing, with sales from IP-themed products accounting for 96.6% to 99.5% of total revenue from 2022 to the first half of 2025 [3][4]. - The top five licensed IPs contributed 90% to 85.7% of revenue during the same period, with Ultraman being the most significant, contributing 63% of revenue in 2023 and 43.9% in the first half of 2025 [4][5]. Inventory Management - The company's inventory has been increasing, reaching RMB 76.2 million by June 30, 2025, with inventory turnover days ranging from 45.1 to 48.9 days [7]. - Jintian Animation faces inventory risks due to changing consumer trends and competition, which could lead to either excess inventory or stock shortages [8]. Market Competition - The IP-themed snack food market in China is competitive and fragmented, with the top five companies holding only 16.7% of the market share in 2024 [8]. - The company must continuously innovate and launch products that meet market demand, as the IP-themed snack food category is considered a non-essential consumer good [8]. Production and Supply Chain - While Jintian Animation operates five production bases, it also relies on third-party manufacturers for certain products, which poses risks if these suppliers face disruptions [10]. - The company has recorded net current liabilities of RMB 82.4 million in 2022, RMB 101.8 million in 2023, and RMB 1.9 million in 2025, indicating potential liquidity risks [10]. Fundraising Purpose - The funds raised from the IPO will be used to enhance product development capabilities, increase brand awareness, expand the sales network, enrich the IP portfolio, and seek strategic investment and acquisition opportunities [10].

Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (Jintian Animation) has submitted an application for listing on the Hong Kong Stock Exchange, with China Merchants Securities International and China Galaxy International as joint sponsors [1] Company Overview - Jintian Animation is a pioneer and leader in China's IP fun food industry, focusing on providing enjoyable and healthy IP fun food products. As of June 30, 2025, the company has established five major production bases nationwide, holds 26 authorized IPs, and offers over 600 active SKUs across five product categories: candies, biscuits, puffed snacks, chocolates, and seaweed snacks [3][4] - The company operates under a business philosophy that combines snacks as carriers and IP as the driving force, continuously exploring the best matching forms of IP and snacks to create a fun and highly customized IP fun food matrix [3] Market Position - According to a Frost & Sullivan report, Jintian Animation is projected to be the largest IP fun food company in China by revenue in 2024, with a market share of 7.6%, and the fourth largest IP food company with a market share of 2.5% [3] - As of June 30, 2025, Jintian Animation is also the company with the most IP authorizations in the Chinese IP fun food sector [3] Product and Marketing Strategy - The products often feature popular IP elements, such as custom packaging with Ultraman designs and collectible items related to various IPs. The company employs an integrated IP operation strategy that includes online KOL promotion, offline IP-themed exhibitions, and scenario-based terminal displays [3] - Jintian Animation collaborates with IP licensors from Japan, Europe, America, and China, creating a differentiated and industry-leading IP library. The company utilizes a multi-channel marketing model, integrating a dealer network, direct sales to retailers, and e-commerce platforms [4] Distribution Network - As of June 30, 2025, Jintian Animation has built a multi-tiered distribution network through over 2,600 dealers, covering more than 1,700 counties in China, achieving a county-level coverage rate of over 60% [4] - The company has established direct sales networks through partnerships with well-known retailers, including various supermarkets and specialty stores, covering a wide range of consumer scenarios [4] Financial Performance - The company reported revenues of approximately RMB 596 million, RMB 664 million, RMB 877 million, and RMB 444 million for the fiscal years ending December 31 for 2022, 2023, 2024, and for the six months ending June 30, 2025, respectively. The corresponding net profits were approximately RMB 36.7 million, RMB 75.2 million, RMB 130.1 million, and RMB 70.0 million [5]