证券代码：002103 证券简称：广博股份 广博集团股份有限公司 投资者活动记录表 编号：2025016 公司布局品牌体验店并搭配快闪活动，既是公司从传统文具向文创潮玩 转型的战略落地举措，也能借助商圈年轻精准客群与快闪"限时限量" 的特点，以轻量化投入高效试水市场需求、收集消费者反馈，同时通过 线下场景展示强化品牌年轻化、潮流化属性，借助社交传播扩大公司潮 玩业务知名度；此举既完善了公司线上线下融合的全渠道生态，弥补线 上消费体验短板，又能与商圈实现双向赋能、丰富消费业态，为后续业 务拓展积累经验与口碑，对公司业务拓展、品牌建设及行业竞争力提升 具有重要意义。 3、公司的"IP 趣玩食品"进展情况，后续发展计划？ 答：近期，公司联动热门 IP《名侦探柯南 M28：独眼的残像》打造的 食玩系列产品，凭借 IP 的高国民度与"食品 + 收藏"的创新形态，在 线上电商平台及线下合作渠道均取得了较好的市场反响。未来，公司将 持续聚焦 Z 世代消费需求，深度挖掘全球优质热门 IP 资源，精准链 | | 接不同圈层受众偏好，同时不断拓展并优化食品供应链体系；在产品开 | | --- | --- | | | 发中，将进一 ...

Core Insights - The core viewpoint of the articles is that the IP play food sector is emerging as a new growth engine in China's snack food market, which has surpassed a trillion yuan in scale, driven by evolving consumer demands for nutrition, health, novelty, and emotional value [1][3]. Market Overview - The overall market size of IP food in China reached 35.4 billion yuan last year and is expected to grow to 84.9 billion yuan by 2029, with the IP play food segment growing from 5.6 billion yuan in 2020 to 11.5 billion yuan last year, reflecting a compound annual growth rate (CAGR) of 19.6% [3]. - The IP play food market is projected to continue expanding at a CAGR of 20.9% from this year to 2029, potentially reaching 30.5 billion yuan [3]. Consumer Trends - The consumer demographic for IP play food is becoming increasingly "age-inclusive," attracting not only children but also young adults and older consumers [2][3]. - Many young consumers share and recommend various products on social media, creating a unique community culture around IP play food [3]. Product Innovation and Development - The industry is transitioning from a model focused on low-age audiences and single product categories to a more systematic development path that includes all-age coverage, diverse products, refined designs, and healthier formulations [6]. - Health trends are pushing the industry towards "sugar-free" options, with many products now prominently featuring "sugar-free/0 sugar" labels [6]. Emotional Consumption - The rise of emotional consumption has led to a significant market for products that provide emotional companionship, with 72% of consumers indicating that their purchasing behavior is driven by the desire for emotional connection [7]. - IP play food effectively captures this demand by integrating elements of surprise, interaction, and collectability into snack products, transforming consumption from merely satisfying hunger to providing emotional comfort [7]. Competitive Landscape - The increasing number of entrants in the IP play food market has led to a growing concern over product homogenization, prompting companies to innovate continuously in product forms and enhance toy quality [5][9]. - Companies are encouraged to focus on original IP incubation and cross-industry collaborations to build unique content advantages [8]. Investment and Market Dynamics - The IP play food sector is attracting more investor attention, with increased financing events and deeper integration across the industry chain, from IP licensing to product design and marketing [4]. - The market is characterized by a shift towards enhancing emotional value and consumer experience rather than competing solely on price [8].

Core Viewpoint - Guangdong Jintian Animation Co., Ltd. has submitted an IPO application to the Hong Kong Stock Exchange, aiming to leverage its unique "IP fun food" model, which combines snacks with collectible items, despite facing significant risks related to its heavy reliance on external IP licenses and declining core IP revenues [2][3][8]. Financial Performance - From 2022 to 2024, the company's revenue is projected to grow from 596 million to 877 million RMB, with net profit increasing from 36.7 million to 130 million RMB, and gross margin rising from 26.6% in 2022 to 34.7% in the first half of 2025 [5][6]. - By the first half of 2025, 99.5% of the company's revenue will come from its IP fun food products, indicating a critical dependency on external IPs [5][6]. IP Dependency - As of June 30, 2025, Jintian Animation holds 26 licensed IPs, with "Ultraman" being the most significant, contributing 62.6% of revenue in 2023 and 43.9% in the first half of 2025 [6][9]. - The top five IPs account for 85.7% of the company's revenue, highlighting a high concentration risk [6][9]. Business Model and Risks - Unlike companies like Pop Mart that operate their own IPs, Jintian Animation acts as an "IP carrier," relying on non-exclusive licenses, which exposes it to intense competition and uncertainty regarding IP renewal [8][9]. - The licensing agreement for the core IP, "Ultraman," is set to expire in 12 months, posing a risk to revenue stability if not renewed [8][9]. Cost Structure and Profitability - The company's IP licensing fees have increased from 21.1 million RMB in 2022 to 36.8 million RMB in 2024, with a significant rise in the proportion of licensing fees to sales costs from 4.8% to 6.9% by the first half of 2025 [10]. - Direct sales revenue has surged from 3.5% to 43.2% of total revenue, but this has led to increased customer concentration, with the top five clients accounting for 40.7% of revenue in the first half of 2025 [11]. R&D and Innovation Challenges - The company's R&D expenditure has increased from 67,000 RMB in 2022 to 212,400 RMB in the first half of 2025, but there is a lack of substantial progress in developing proprietary IPs [13][15]. - The focus on licensing rather than innovation has resulted in a lack of product differentiation, limiting growth potential in a competitive market [15]. Future Outlook - The IPO aims to raise funds for expanding the IP portfolio, developing new products, and establishing offline IP-themed stores, which are critical for building a sustainable competitive advantage beyond "Ultraman" [15].

Investment Rating - The report maintains an "Accumulate" rating for the industry [3] Core Views - The IP food industry is experiencing significant growth, with the market size expected to increase from RMB 181 billion in 2020 to RMB 354 billion in 2024, representing a CAGR of 18.2% [26] - The report highlights that JinTian Animation is the leader in the IP fun food sector, holding a market share of 7.6% in the IP fun food market and 2.5% in the broader IP food market [5][9] - The company has established a robust IP portfolio with 26 authorized IPs and over 600 active SKUs, focusing on innovative product designs that integrate IP characters into food packaging and accompanying gifts [44][50] Summary by Sections Company Overview - JinTian Animation is recognized as the pioneer and leader in China's IP fun food industry, with five production bases and a diverse product range including candies, biscuits, and snacks [5][9] - The company achieved revenues of RMB 8.77 billion and RMB 4.44 billion in 2024 and the first half of 2025, respectively, with year-on-year growth rates of 32% and 10% [5][15] Industry Analysis - The IP fun food market in China is projected to grow from RMB 56 billion in 2020 to RMB 115 billion in 2024, with a CAGR of 19.6% [26] - The competitive landscape is fragmented, with JinTian Animation ranking fourth in the IP food sector, capturing 2.5% of the market share [38] Business Model - The company operates on a dual-cycle model, leveraging authorized IPs to develop fun food products and associated gifts, enhancing consumer engagement [47] - JinTian Animation's product strategy focuses on integrating popular IPs into food items, creating a unique consumer experience that combines eating and playing [50][51]

Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (referred to as "Jintian Animation") has submitted its IPO application to the Hong Kong Stock Exchange, capitalizing on the booming emotional consumption and trendy toy economy, following the success of brands like Pop Mart [2][12]. Company Overview - Jintian Animation, founded by Cai Jianchun, integrates popular IPs with snacks, creating a unique product line that allows children to "eat and play" [2][3]. - The company has achieved over 800 million RMB in annual sales, primarily through its IP-themed snacks [2]. Business Model - The company focuses on "IP fun food," incorporating anime elements into traditional snacks, enhancing their emotional value and pricing power [3][4]. - Jintian Animation has over 600 active SKUs, with products including candies, biscuits, and puffed snacks, all featuring popular characters [6][8]. Financial Performance - Revenue projections for 2022 to 2024 are 596 million RMB, 664 million RMB, and 877 million RMB, respectively, with gross margins increasing from 26.6% to 33.7% [8][10]. - The majority of revenue (over 96%) comes from IP-themed snacks, with candies and biscuits contributing approximately 66.2% of total revenue [9]. Market Position - Jintian Animation holds a 7.6% market share in the domestic IP fun food sector, ranking second in the IP food market behind major multinational companies [10]. - The company has established a diverse distribution network, increasing direct sales from 3.5% to 33.1% over three years [9]. IP Strategy - The company currently holds 26 licensed IPs, including popular characters like Ultraman and Peppa Pig, which significantly drive its revenue [8][11]. - In the first half of 2025, revenue from the top five IPs accounted for 85.7% of total income, highlighting the company's reliance on key licenses [11]. Industry Trends - The emotional economy is driving snack manufacturers to collaborate with IPs, as seen with various brands seeking to leverage this trend for higher value [12][13]. - The success of Pop Mart and other trendy toy brands has led to a surge in IPO applications from similar companies, indicating a robust market for emotional and collectible products [12][14].

Core Viewpoint - The article discusses the upcoming IPO of Guangdong Jintian Animation Co., Ltd., which has successfully combined popular IPs with snack foods, creating a lucrative market segment known as "IP fun food" [5][10]. Company Overview - Jintian Animation, founded by Cai Jianchun, has integrated anime elements into traditional snacks, significantly enhancing their appeal and pricing power [7][8]. - The company has over 600 active SKUs and holds licenses for 26 popular IPs, including Ultraman, Peppa Pig, and Disney characters [10][12]. Financial Performance - The company reported revenues of RMB 5.96 billion, RMB 6.64 billion, and RMB 8.77 billion for 2022, 2023, and 2024 respectively, with gross margins increasing from 26.6% to 33.7% during the same period [12]. - The majority of revenue (over 96%) comes from the sales of IP fun foods, with candy and biscuits contributing approximately 66.2% of total revenue [12][14]. Market Position - Jintian Animation is the largest IP fun food company in China, holding a market share of 7.6%, trailing only behind multinational companies like PepsiCo and Mars [14]. - The company's gross and net profit margins are projected to reach 33.7% and 14.8% respectively by 2024, outperforming competitors like Three Squirrels and Bestore [14]. Distribution Channels - The company has diversified its distribution network, increasing direct sales from 3.5% to 33.1% over three years, primarily through partnerships with retail stores and e-commerce platforms [12][14]. Industry Trends - The article highlights a growing trend in the snack industry where companies are increasingly collaborating with IPs to enhance product value, driven by the emotional connection consumers have with these brands [17][18]. - The success of companies like Pop Mart, which has seen its market value soar, indicates a robust demand for IP-related products in the current market [17][18].

Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (Jintian Animation) has submitted an application for a mainboard IPO on the Hong Kong Stock Exchange, aiming to raise funds to enhance product development capabilities and expand its IP portfolio [1][8]. Group 1: Company Overview - Jintian Animation specializes in IP-themed snack foods, with licensed IPs including Ultraman, My Little Pony, Crayon Shin-chan, and Sanrio [1][2]. - As of June 30, 2025, Jintian Animation operates five production bases nationwide and holds 26 licensed IPs with over 600 active SKUs across five product categories: candy, biscuits, puffed snacks, chocolate, and seaweed snacks [2]. Group 2: Financial Performance - Jintian Animation's revenue has shown consistent growth, with figures of CNY 596 million, CNY 664 million, and CNY 877 million for the years 2022 to 2024, respectively. Net profits for the same period were CNY 36.7 million, CNY 75.2 million, and CNY 130 million [2]. - In the first half of 2025, the company achieved revenue of CNY 444 million, representing a year-on-year growth of 9.82%, and a net profit of CNY 70 million, up 13.45% [2]. Group 3: Dependency on IP Licensing - The company heavily relies on external IP licensing, with sales from IP-themed snack foods accounting for 99.5% of total revenue in the first half of 2025 [2]. - The Ultraman IP is the largest contributor, consistently accounting for over 40% of the company's revenue [2][3]. Group 4: Customer Concentration and Accounts Receivable - Jintian Animation's customer base includes distributors, direct retail merchants, and end consumers, with a significant portion of sales dependent on major direct retailers [4]. - The revenue share from major direct retailers increased to 43.2% in the first half of 2025, while the revenue from the top five customers rose from 4.1% in 2022 to 40.7% in the first half of 2025 [4][6]. - The accounts receivable from the top five customers accounted for 68.73% of total accounts receivable in the first half of 2025, with the turnover days for trade receivables increasing from 3.5 days in 2022 to 10 days in the first half of 2025 [6]. Group 5: IPO Purpose and Future Plans - The funds raised from the IPO will be primarily used to enhance product development capabilities, increase brand awareness, expand the sales network, upgrade supply chain and IT infrastructure, and seek strategic investments and acquisitions [8].

Core Viewpoint - This week, seven companies submitted listing applications to the Hong Kong Stock Exchange, with three companies passing the hearing, five companies conducting IPOs, and three new stocks being listed [1]. Group 1: Companies Submitting Listing Applications - Guangdong Jintian Animation Co., Ltd. submitted a listing application on October 20, focusing on the IP fun food industry with a projected revenue of approximately RMB 5.96 billion in 2022, growing to RMB 8.77 billion by 2024 [2]. - Yuwang Biological Nutrition Co., Ltd. is the largest supplier of food-grade refined fish oil globally, with a market share of 8.1% and projected revenues of RMB 5.34 billion in 2022, increasing to RMB 8.32 billion by 2024 [3]. - Binhua Group Co., Ltd. is a leader in the chlor-alkali chemical industry, with revenues of RMB 88.92 billion in 2022, expected to reach RMB 102.28 billion by 2024 [4]. - Xichang Zhihui Mining Co., Ltd. focuses on mining zinc, lead, and copper in Tibet, with revenues of RMB 4.82 billion in 2022, projected to decline to RMB 3.01 billion by 2024 [5]. - Zhongwei Co., Ltd. specializes in new energy battery materials, with total revenues of RMB 303.44 billion in 2022, expected to grow to RMB 402.23 billion by 2024 [6]. - Hehui Optoelectronics Co., Ltd. is a leading AMOLED semiconductor display panel manufacturer, with revenues of RMB 41.91 billion in 2022, projected to reach RMB 49.58 billion by 2024 [7]. Group 2: Companies Passing Hearing - Suzhou Wangshan Wangshui Biomedical Co., Ltd. focuses on small molecule drug development, with revenues of RMB 2 billion in 2022, declining to RMB 322.4 million by 2024 [8]. - Guangdong Tianyu Semiconductor Co., Ltd. is the largest silicon carbide epitaxial wafer manufacturer in China, with revenues of RMB 4.37 billion in 2022, expected to grow to RMB 11.71 billion by 2023 [9]. - Baile Tianheng is a biopharmaceutical company focusing on tumor treatment, with revenues of RMB 7.02 billion in 2022, projected to reach RMB 58.21 billion by 2024 [10]. Group 3: Companies Conducting IPOs - Sany Heavy Industry Co., Ltd. had an oversubscription of 53 times, raising approximately HKD 663 billion (USD 85 billion) [11]. - Dippu Technology Co., Ltd. had an oversubscription of 7590 times, raising HKD 2,721 billion, making it the second-highest oversubscription in history [12]. - Cambridge Technology Co., Ltd. set its final price at HKD 68.88 per share, with significant backing from cornerstone investors [13]. - Bama Tea Co., Ltd. attracted approximately 169,000 subscription applications, with an oversubscription of 2684 times [14]. - Minglue Technology Co., Ltd. plans to issue 721.9 million A shares, with a proposed price of HKD 141.00 per share [15]. Group 4: Newly Listed Stocks - Haixi New Drug Co., Ltd. saw a first-day increase of 20.60%, with a total increase of 26.74% in the first week [15]. - Jushuitan Co., Ltd. had a first-day increase of 23.86%, but saw a decline in the following days, ending the week with a 13.92% increase [16]. - Guanghe Tong Co., Ltd. experienced a first-day drop of 11.72%, with a total decline of 9.44% in the first week [17].

Core Insights - Recent surge in companies from the New Third Board, such as Jintian Animation, Bama Tea, and Shenghuo Technology, seeking to list in Hong Kong, indicating a trend towards international capital markets [1][2] - Successful transitions of companies like Pop Mart and Smoore International to Hong Kong have set benchmarks for others, showcasing the potential value of such moves [4] Company Developments - Jintian Animation has submitted its IPO application to the Hong Kong Stock Exchange, focusing on IP-based fun food products, with projected revenues of 596 million RMB in 2022, increasing to 877 million RMB by 2024 [2] - Bama Tea is set to list at a maximum price of 50 HKD, with a strong market position in the Chinese tea industry, particularly in oolong and black tea, and has received backing from major investment firms [3] - Pop Mart has demonstrated significant growth since its Hong Kong listing, with a revenue increase of 245%-250% year-on-year, and a market capitalization reaching 309.4 billion HKD [4] Market Trends - The "New Third Board + H-share" model is gaining traction, allowing companies to leverage both domestic and international capital markets simultaneously [6][7] - Companies like Tian Tu Investment have successfully utilized this model, maintaining flexibility in financing while gaining international recognition [7] Expert Opinions - Experts suggest that while listing in Hong Kong can enhance brand visibility and resource integration, some companies may resort to this option due to challenges in listing on domestic exchanges [8]

Core Viewpoint - The article highlights the rapid growth and market potential of the IP food sector in China, focusing on Guangdong Jintian Animation Co., Ltd. (Jintian Animation) as it prepares for an IPO in Hong Kong, aiming to capitalize on the booming IP economy [1][2]. Company Overview - Jintian Animation, founded in 2004 by Cai Jianchun, specializes in IP-themed snacks and has over 1,000 employees. The company is based in Dongguan, Guangdong, which is home to numerous listed companies [3][5]. - The company offers a variety of products, including candies, biscuits, puffed snacks, chocolates, and seaweed snacks, and holds licenses for 26 popular IPs such as Ultraman and Peppa Pig [3][5]. Financial Performance - Jintian Animation's revenue has shown a growth trend, with figures of approximately 596 million RMB in 2022, 664 million RMB in 2023, and projected revenues of 877 million RMB in 2024 [11][13]. - The gross profit margin has improved from 26.6% in 2022 to 34.7% in the first half of 2025, driven by increased production efficiency and a shift towards higher-margin retail sales [11][13]. Revenue Breakdown - The revenue from candy products increased from 23.8% in 2022 to 40.1% in the first half of 2025, while biscuits contributed over 20% of total revenue [6][7]. - The top five licensed IPs accounted for a significant portion of the company's revenue, with contributions of 90% in 2022 and decreasing slightly to 85.7% in 2025 [8]. Market Dynamics - The IP food market in China is projected to grow significantly, with an expected compound annual growth rate (CAGR) of 20.9% for IP-themed snacks from 2025 to 2029, reaching a market size of 305 billion RMB by 2029 [14][17]. - The competitive landscape is fragmented, with the top five companies holding only 16.7% of the market share, indicating opportunities for growth and innovation [17]. Strategic Positioning - Jintian Animation is positioned as the largest IP-themed snack company and the fourth largest in the overall IP food sector in China, with market shares of 7.6% and 2.5%, respectively [17]. - The company has been expanding its direct sales to retailers, which increased from 3.5% of total revenue in 2022 to 43.2% in the first half of 2025, indicating a strategic shift in sales channels [10].