Core Viewpoint - The article compares Labubu, a trendy IP, to the traditional liquor giant Moutai, highlighting the differences in their social currency attributes and the implications for consumer behavior and investment dynamics [1][3][4]. Group 1: Social Currency Differences - Labubu's social attributes are based on shared interests and values among the younger generation, while Moutai's social function relies on power and hierarchical relationships [1][4]. - Moutai serves as a "productivity tool" in business contexts, whereas Labubu fulfills the emotional value and instant gratification needs of young consumers in a digital social environment [5][6]. Group 2: Consumption Drivers - The shift from an investment-driven model to a consumption-driven model in China is reflected in Labubu's appeal to emotional value and "dopamine" consumption [5][6]. - Moutai is deeply rooted in traditional Chinese culture, with its globalization process still in early stages, while Labubu has achieved significant global success [6]. Group 3: IP Lifecycle Risks - Both Bubble Mart and Moutai face challenges related to IP lifecycle and investment attributes, with Labubu's success being crucial for Bubble Mart's global growth [7][10]. - The historical resilience of Moutai, with over a century of establishment, contrasts with the relatively short histories of Bubble Mart and Labubu, which are 15 years and 10 years respectively [9]. Group 4: Regulatory and Market Risks - Regulatory risks affect both Moutai and Bubble Mart, with the latter facing scrutiny as its consumer base diversifies [12]. - The article notes the potential impact of "crowded trades" in the market, drawing parallels between the capital inflow into Moutai and the current focus on Bubble Mart in the "new consumption" sector [13].