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三大IP矩阵领衔,Letsvan奇梦岛于服贸会展现中国原创设计力量
Jing Ji Wang· 2025-09-12 07:39
Letsvan奇梦岛相关负责人表示:"潮玩不仅是收藏品,更是情绪价值的陪伴与文化创新的载体,奇梦岛希望创造触动心灵的潮流体验,传递快乐与美好,也 希望通过服贸会这一国际级平台,将中国原创潮玩带给更广泛的群体,向世界展示中国年轻一代的文创活力。" 在朝阳区文旅展位,奇梦岛以"奇梦岛"为空间主题,打造出一个沉浸式梦幻体验区域,重点展出WAKUKU、SIINONO等核心IP与文化、体育、旅游及科技 元素的创新融合。其中,WAKUKU与中国网球公开赛联名款首次公开亮相,成为现场焦点,吸引众多观众拍照打卡,甚至出现粉丝多次重返展区互动的热 烈场面。 9月10日,2025年中国国际服务贸易交易会(以下简称"服贸会")在首钢园开幕。潮玩品牌Letsvan奇梦岛携高人气原创IP——WAKUKU、SIINONO、又梨等 于9号馆朝阳区文旅展区、11号馆北京礼物展区及新闻中心媒体互动区集体亮相,吸引大量观众驻足互动,成为本届服贸会备受关注的热门展区之一。 今年以来,奇梦岛接连推出多个现象级IP:引发情感共鸣的"又梨"、迅速破圈传播的"WAKUKU",以及新近上市即售罄的"SIINONO",展现出强大的IP孵化 与商业化能力。 以 ...
量子之歌旗下潮玩品牌Letsvan奇梦岛亮相服贸会
Zheng Quan Ri Bao· 2025-09-10 13:13
Group 1 - The core viewpoint of the article emphasizes that潮玩 (trendy toys) serve not only as collectibles but also as carriers of emotional value and cultural innovation, with Letsvan奇梦岛 aiming to create impactful experiences and showcase Chinese cultural creativity to a broader audience through the China International Fair for Trade in Services (CIFTIS) [1][2][4] - Letsvan奇梦岛 has successfully launched several phenomenon-level IPs this year, including "又梨," "WAKUKU," and "SIINONO," demonstrating strong capabilities in IP incubation and commercialization [1][2] - The "SIINONO" product achieved sales of 1.5 million yuan within three days of its launch, with over 10,000 boxes sold in the first 10 minutes, setting a new sales record for trendy toy categories [2] Group 2 - Letsvan奇梦岛 has entered Southeast Asia and North America markets, conducting localized operations and successfully holding its first overseas pop-up event in Bangkok, Thailand, in June, marking a significant step in its global strategy [2] - The participation in CIFTIS allowed Letsvan奇梦岛 to showcase its innovative achievements in original trendy toys and reflect the vibrant development of China's cultural and creative industry, providing new opportunities for the trendy toy sector to enhance cultural confidence and expand into global markets [2][4]