Core Insights - HERE Qimeng Island has launched a themed pop-up store "Childlike Heart 'Birth' Dream Adventure" in Shenzhen, which will run until January 18, 2026, as part of its "Four Cities Shining" winter initiative [1] - The winter campaign focuses on "IP new product launches," "premiere economy," and "winter warmth companionship season," aiming to integrate holiday atmosphere with trendy art experiences across four cities: Beijing, Shanghai, Shenzhen, and Tianjin [1][3] - The pop-up store features new works from core IPs like WAKUKU and SIINONO, embedding trendy culture into public spaces to enhance urban commercial and cultural experiences [1][3] Event Details - The pop-up store in Shenzhen's core business district, Yifang City, aligns with the youthful atmosphere and urban dynamism, creating a "city-level check-in spot" for the new IP's strong debut in the southern market [3] - The store includes a new product display area, an interactive check-in area, and a limited sale area, highlighted by a giant WAKUKU Christmas installation [3] - Special interactive events include WAKUKU character meet-and-greets and a "Dream Story Sharing" activity, encouraging social media engagement with incentives [3] Product Launch - On December 6, the pop-up will launch the WAKUKU Christmas Pink Limited Edition card, featuring holiday elements and limited to 1,000 pieces per design, with a purchase limit of two per person [5] - The brand aims to visually present its positioning of "emotional value × original aesthetics × urban lifestyle" through this pop-up, deepening connections with consumers [5] Brand Strategy - Qimeng Island operates as a global trendy art fashion IP platform, focusing on IP incubation, operation, copyright commercialization, and cultural promotion [7] - The company has developed a dual-engine IP incubation model, successfully launching multiple phenomenon-level IPs, including 11 proprietary IPs and several authorized IPs [7] - Qimeng Island is expanding its global presence and cultural influence, with plans for more pop-up stores in various cities and a self-operated store in Shenzhen by mid-2026 [5][7]

Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) opened on September 10, showcasing the popular潮玩 brand Letsvan's original IPs such as WAKUKU and SIINONO, attracting significant attention and interaction from visitors [1][4] Company Highlights - Letsvan's representative emphasized that潮玩 serves not only as collectibles but also as emotional companions and cultural innovation carriers, aiming to create impactful experiences and showcase the vibrancy of China's young creative culture on an international platform [4] - The brand created an immersive dream experience area at the Chaoyang District cultural and tourism exhibition, highlighting the innovative integration of core IPs with elements of culture, sports, tourism, and technology [4] - The WAKUKU and the China Open Tennis Championship collaboration made its debut, becoming a focal point of the event, with many attendees returning for interaction [4] Product Performance - The "又梨" national style princess series was selected for the "Beijing Gifts" recommendation list, praised for its blend of traditional aesthetics and modern trends, appealing to a diverse audience [6] - WAKUKU emerged as a media favorite, with interactive gifts provided to journalists, enhancing the emotional value associated with潮玩 [6] - The new IP "SIINONO" achieved remarkable sales, with over 1.5 million yuan in revenue within three days of launch and over 10,000 units sold in the first 10 minutes, setting a new sales record for潮玩 [6] Market Expansion - Letsvan has entered Southeast Asia and North America, successfully conducting its first overseas pop-up event in Bangkok, validating the feasibility of its IP's international expansion [7] - The participation in CIFTIS not only showcased the innovative achievements of Chinese原创潮玩 but also highlighted the thriving development of China's cultural and creative industry, providing new opportunities for the潮玩 sector to gain cultural confidence and enter global markets [7]

Group 1 - The core viewpoint of the article emphasizes that潮玩 (trendy toys) serve not only as collectibles but also as carriers of emotional value and cultural innovation, with Letsvan奇梦岛 aiming to create impactful experiences and showcase Chinese cultural creativity to a broader audience through the China International Fair for Trade in Services (CIFTIS) [1][2][4] - Letsvan奇梦岛 has successfully launched several phenomenon-level IPs this year, including "又梨," "WAKUKU," and "SIINONO," demonstrating strong capabilities in IP incubation and commercialization [1][2] - The "SIINONO" product achieved sales of 1.5 million yuan within three days of its launch, with over 10,000 boxes sold in the first 10 minutes, setting a new sales record for trendy toy categories [2] Group 2 - Letsvan奇梦岛 has entered Southeast Asia and North America markets, conducting localized operations and successfully holding its first overseas pop-up event in Bangkok, Thailand, in June, marking a significant step in its global strategy [2] - The participation in CIFTIS allowed Letsvan奇梦岛 to showcase its innovative achievements in original trendy toys and reflect the vibrant development of China's cultural and creative industry, providing new opportunities for the trendy toy sector to enhance cultural confidence and expand into global markets [2][4]