作为"文化出海新三样"的代表，网络文学已成为中国文化产品出海最大的IP来源。阅文旗下起点国际 （WebNovel）不仅是中国网文出海的重要平台，也是培育全球原创故事的孵化器。借助AI翻译，起点 国际已向海外推出超10000部中国网文译作，同时培育了50万名海外原创作家、上线约77万部原创作 品，构建起从"单向输出"到"双向共创"的全球生态。 在IP产业链出海方面，阅文已有1800部漫画、约80部动画、百余部影视剧登陆海外市场。其中《庆余年 第二季》《大奉打更人》《与凤行》《玫瑰的故事》等影视作品屡次登上海外视频平台榜单。2025年下 半年，阅文现象级网文《诡秘之主》改编成动画作品，在全球190多个国家和地区同步播出，IMDb开分 达9.3分，成为中国IP出海的新标杆。 （文章来源：北京商报） 北京商报讯（记者卢扬实习记者华卓玛）在近日开幕的长三角国际文化产业博览会上，阅文集团携《庆 余年》《全职高手》《诡秘之主》等重磅IP集中亮相。依托庞大的精品内容储备，阅文已构建起覆盖影 视、动漫、游戏、有声、衍生品等领域的全产业链开发体系，持续推动IP价值全方位释放。 继去年实现影视"五连爆"后，2025年阅文IP再度延 ...

Core Viewpoint - The article highlights the rise of the "Nai Long" character in Shenzhen, showcasing its cultural significance and economic impact as a local IP that has gained popularity both domestically and internationally [1][11][39]. Group 1: Economic Impact - The "Nai Long" character has established a significant presence in Shenzhen, with over 200 brand collaborations, resulting in a market SKU total exceeding 2000 [23]. - The character's popularity has led to a surge in merchandise sales, including a 1.5-meter "Nai Long" plush toy priced at 999 yuan, becoming a trendy item [11]. - The character's influence extends beyond Shenzhen, with various cities like Hangzhou and Guangzhou incorporating "Nai Long" into their public transport and cultural initiatives [18]. Group 2: Cultural Significance - "Nai Long" has become a cultural phenomenon, with its image appearing in various forms of media, including short videos and animations, contributing to its widespread recognition [24][39]. - The character's evolution reflects a blend of humor and cultural values, aiming to appeal to a younger audience while also seeking to enhance its content quality [39]. - The character's journey from a simple animated figure to a symbol of Shenzhen's cultural identity illustrates the city's ambition to merge entertainment with economic growth [1][39]. Group 3: Future Prospects - The creators of "Nai Long" are planning to expand its presence into theme parks and immersive experiences, similar to established IPs like "Bear Haunting" [41]. - A partnership with a well-known cultural tourism company aims to develop a permanent "Nai Long" theme park, indicating a strategic move towards long-term brand establishment [41]. - The character's adaptability and appeal suggest a potential for continued growth and relevance in both local and global markets [23][41].

Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) opened on September 10, showcasing the popular潮玩 brand Letsvan's original IPs such as WAKUKU and SIINONO, attracting significant attention and interaction from visitors [1][4] Company Highlights - Letsvan's representative emphasized that潮玩 serves not only as collectibles but also as emotional companions and cultural innovation carriers, aiming to create impactful experiences and showcase the vibrancy of China's young creative culture on an international platform [4] - The brand created an immersive dream experience area at the Chaoyang District cultural and tourism exhibition, highlighting the innovative integration of core IPs with elements of culture, sports, tourism, and technology [4] - The WAKUKU and the China Open Tennis Championship collaboration made its debut, becoming a focal point of the event, with many attendees returning for interaction [4] Product Performance - The "又梨" national style princess series was selected for the "Beijing Gifts" recommendation list, praised for its blend of traditional aesthetics and modern trends, appealing to a diverse audience [6] - WAKUKU emerged as a media favorite, with interactive gifts provided to journalists, enhancing the emotional value associated with潮玩 [6] - The new IP "SIINONO" achieved remarkable sales, with over 1.5 million yuan in revenue within three days of launch and over 10,000 units sold in the first 10 minutes, setting a new sales record for潮玩 [6] Market Expansion - Letsvan has entered Southeast Asia and North America, successfully conducting its first overseas pop-up event in Bangkok, validating the feasibility of its IP's international expansion [7] - The participation in CIFTIS not only showcased the innovative achievements of Chinese原创潮玩 but also highlighted the thriving development of China's cultural and creative industry, providing new opportunities for the潮玩 sector to gain cultural confidence and enter global markets [7]

Core Viewpoint - The new consumption sector in the Hong Kong stock market has become a focal point in 2023, with several companies reporting impressive mid-year performance, particularly the "three golden flowers": Pop Mart, Lao Pu Gold, and Mixue Group [1][4]. Group 1: Company Performance - Pop Mart achieved a revenue of 13.876 billion yuan, a year-on-year increase of 204.4%, and a net profit of 4.682 billion yuan, up 385.6%. The plush toy category was a significant driver, generating 6.139 billion yuan, a staggering growth of 1276.2% [4]. - Lao Pu Gold reported a revenue of 12.354 billion yuan, a 251% increase, and a net profit of 2.35 billion yuan, up 290.6%. Same-store sales grew by 200.8% [4]. - Mixue Group's revenue reached 14.875 billion yuan, a 39.3% increase, with a net profit of 2.718 billion yuan, up 44.1% [5]. Group 2: International Expansion - Pop Mart's overseas revenue reached 2.851 billion yuan in the Asia-Pacific market (excluding China), a 257.8% increase, and 2.265 billion yuan in the Americas, up 1142.3%. The company operates 571 stores in 18 countries, with nearly 40% of total revenue coming from international markets [6]. - Lao Pu Gold's overseas revenue was 1.597 billion yuan, a 455.2% increase, with plans to expand into the Hong Kong and Macau markets [7][8]. - Mixue Group opened its first store in Kazakhstan and has around 4,700 overseas stores across 12 countries, optimizing operations in Indonesia and Vietnam [7]. Group 3: Market Trends and Consumer Behavior - The Hong Kong new consumption sector is transitioning from a "beta" market to a more differentiated "alpha" market, with a focus on building long-term competitive advantages [9]. - The shift in consumer focus from family to individual spending, particularly among younger generations, is driving demand for emotional and social value in consumption [10]. - The influx of capital into the Hong Kong new consumption sector is expected to continue, with public funds projected to flow into the sector significantly in 2025 [10].

Group 1 - The Chinese gaming industry has solidified its presence in the global market, with companies like Tencent's "Honor of Kings" consistently ranking high in revenue, even after a decade of operation [1][2] - The impact of Chinese games extends beyond gaming, influencing global animation and merchandise sectors, as evidenced by awards and box office successes [2][3] - The ACG (Anime, Comic, and Game) content industry from China is expanding internationally, with a focus on IP (Intellectual Property) collaborations and partnerships [4] Group 2 - In the first half of the year, there were 39 collaborations between Chinese ACG IPs and overseas brands, showcasing a trend of cross-industry partnerships [5] - Notable collaborations include "Honor of Kings" partnering with Haidilao and "Black Myth: Wukong" collaborating with Chow Tai Fook for themed products [5][6] - The success of pop-up events in Thailand, attracting over 10,000 visitors daily and generating sales exceeding 40 million Thai Baht (approximately 8.85 million RMB), highlights the effectiveness of localized marketing strategies [9][11] Group 3 - Companies like Pop Mart have reported significant revenue from overseas markets, with online sales contributing the majority of their income [13][14] - Pop Mart's overseas revenue reached 5.593 billion RMB in the first half of the year, with a notable increase in online sales [14][15] - Other companies, such as Miniso and Blok, also reported strong growth in overseas markets, indicating a broader trend of successful international expansion among Chinese brands [17][18] Group 4 - Recent industry exhibitions in the U.S. and Indonesia have showcased a variety of non-gaming IPs, indicating a growing interest in diverse content beyond traditional gaming [18][20] - The Southeast Asian market is becoming a primary destination for Chinese ACG content, driven by successful local brand strategies and collaborations [24]

Core Insights - The company, Blokus, reported a revenue of approximately 1.338 billion yuan for the first half of 2025, marking a year-on-year growth of 27.9%, and a turnaround from a loss of 255 million yuan in the same period last year to a profit of 297 million yuan [1][2] - Despite the positive financial results, the revenue growth rate has slowed compared to previous years, where it was 56.1% and 47.1% in the same periods of the last two years [1] - The company has significantly increased its overseas revenue, which reached 110 million yuan in the first half of 2025, a staggering 899% increase year-on-year, with North America and Southeast Asia being the main contributors [2][5] Financial Performance - Blokus achieved an adjusted profit of 73 million yuan and 292 million yuan for the first halves of 2023 and 2024, respectively, with an adjusted profit margin of 27.92% in 2024 [1] - The company's overseas revenue accounted for 8.3% of total revenue in the first half of 2025, compared to only 2% in previous years [5] - The introduction of a low-priced product line, including a 9.9 yuan Transformers version, has contributed over 200 million yuan in revenue from 48.6 million units sold [1] Market Expansion - The company has been focusing on expanding its IP portfolio, with 273 new SKUs launched in the first half of 2025, which accounted for 53.1% of total revenue [16] - Blokus is diversifying its target demographics, aiming to attract adult consumers and younger female audiences, with a notable increase in revenue from products aimed at consumers aged 16 and above [16][19] - The company has increased its R&D spending on IP development to 129 million yuan in the first half of 2025, a 69.5% increase from the previous year [16] Competitive Landscape - Blokus operates in a highly concentrated market, competing with established players like Bandai Namco and LEGO, which have higher price points [10] - The company’s pricing strategy is focused on affordability, with products priced between 3 to 16 USD, contrasting with competitors' pricing of 20 to 200 USD [10] - The company is leveraging online and offline channels for distribution, with a 3:7 ratio of online to offline sales, particularly strong in the U.S. market through platforms like Amazon [10] IP Strategy - The company has been reducing its reliance on the Ultraman IP, which contributed 63.5% of total revenue in 2023, down to 49% in 2024 [13][14] - As of mid-2024, Blokus had only two proprietary IPs, contributing minimally to total revenue, indicating a need for stronger self-developed IPs [14] - The company is actively working on enhancing user engagement through creative competitions and community events, which are crucial for building brand loyalty [19]

Group 1 - The core viewpoint of the articles revolves around the anticipation and excitement generated by the new game "Black Myth: Zhong Kui," following the success of "Black Myth: Wukong," which sold 28 million copies and generated revenue of 9 billion [1][2] - The gaming industry is witnessing a significant shift with the introduction of new IPs, as "Black Myth: Zhong Kui" aims to leverage rich Chinese cultural resources and storytelling, potentially expanding the market for domestic single-player games beyond 10 billion [1][2] - The success of "Black Myth: Wukong" has set a precedent for high-quality Chinese games, with a production cost exceeding 300 million and a development time of over 6 years, indicating a profitable return on investment [2] Group 2 - The overseas revenue for self-developed Chinese games has surpassed 9.5 billion in the first half of the year, with a year-on-year growth of over 11%, suggesting a strong global market for Chinese gaming content [2] - The gaming company is exploring the creation of a "Black Myth Universe," with trademarks for various characters already registered, indicating a strategic approach to expand its intellectual property and cultural storytelling [2] - The potential of "Black Myth: Zhong Kui" to innovate and engage with global audiences is highlighted, as it seeks to modernize traditional Chinese stories using advanced technology and universal narratives [3]

Group 1: Global Trade Dynamics - The global trade landscape has undergone significant changes, with tariff policy adjustments posing challenges to cross-border e-commerce and brand expansion [1] - The rise of cross-border e-commerce platforms like SHEIN has been facilitated by tax-free policies, but recent tariff increases have disrupted this model [2][3] Group 2: SHEIN's Challenges and Adaptations - SHEIN's business model, which thrived on low logistics costs and zero tariffs, is now under pressure due to a tariff increase from 0% to 54% on small packages [2] - The high compliance costs and the need for supply chain migration to countries like Vietnam are significant challenges for SHEIN [2][3] Group 3: Cultural Branding Strategies - Brands like Bawang Chaji are leveraging cultural symbols, such as "Chinese tea," to penetrate global markets, with plans for expansion in North America [5] - The brand's unique positioning emphasizes authentic tea flavors, differentiating it from competitors [5] Group 4: Market Entry Challenges for Bawang Chaji - Bawang Chaji faces high operational costs in the U.S., requiring a price point of $8 to $10 per cup to cover expenses, which may limit market appeal [7] - The brand's success will depend on balancing cultural authenticity with local market adaptations [8] Group 5: IP Globalization through Pop Mart - Pop Mart has successfully utilized non-region-specific IP characters to capture global markets, with significant revenue contributions from international endorsements [9][11] - The company's strategy of controlling the entire IP lifecycle has proven effective, leading to substantial overseas revenue growth [11] Group 6: Future Directions for Chinese Brands - The global strategies of SHEIN, Bawang Chaji, and Pop Mart highlight diverse approaches for Chinese companies in international markets, focusing on compliance, cultural branding, and IP development [13] - Success will hinge on a deep understanding of local markets, consumer habits, and regulatory environments [13]

Core Viewpoint - The article discusses the evolution of "IP going global" as a cultural industry imperative, highlighting both achievements and emerging challenges, with a focus on "localized innovation" and "extraction of local culture" as key strategies for success [1] Group 1: Expert Insights on IP Development - Wei Pengju emphasizes the need for a systematic approach to IP development based on traditional Chinese culture, advocating for strategic capital investment in creating quality cultural IP and supporting the integration of culture and technology [3] - Guo Tao points out the significant upgrade in Chinese enterprises' IP export strategies, including the adoption of a "global R&D + local team" model to enhance content adaptability and precision in operations [4][5] - Zhou Kai suggests that a global perspective is essential for local adaptations, recommending collaboration with international partners and the use of popular IP expressions to bridge cultural gaps [6] Group 2: Strategies for Market Penetration - The article highlights the importance of a differentiated brand strategy and diverse monetization models tailored to different markets, including co-branding with local products and building cross-cultural teams [7] - Yuan Shuai stresses the necessity of strengthening intellectual property protection mechanisms to safeguard against infringement and piracy in overseas markets [8] - Wang Yilan calls for a "combination punch" approach in IP export, advocating for a comprehensive cultural export strategy that integrates various cultural sectors and enhances collaboration [9][10] Group 3: Cultural Resonance and Communication - Huo Hongyi emphasizes the importance of "finding resonance" rather than merely conveying messages, proposing a "bilingual" expression strategy to connect with diverse audiences [11]

Core Insights - The article highlights the emerging opportunities for Chinese brands in the automotive aftermarket to expand internationally, particularly in Southeast Asia, the Middle East, and Europe, driven by increasing demand and technological innovation [2] - It discusses the trend of Chinese companies adopting a "group out" strategy to mitigate risks associated with globalization, emphasizing collaboration and resource sharing among enterprises [5] - The article also explores the innovative approaches of Chinese cultural IPs in global markets, showcasing successful cases like "Nezha" and the importance of creating a collaborative ecosystem around IP [6] - It outlines the strategic responses of Chinese enterprises to global challenges, focusing on compliance, risk management, and the need for a shift in mindset towards becoming rule-makers in international trade [7] Industry Environment - The Chinese automotive aftermarket is entering a golden period for brand internationalization, with exports projected to rise from 2.01 million units in 2021 to 5.86 million units by 2024, particularly in the new energy vehicle sector [2] - A new "Smart Terminal Overseas Service Innovation Alliance" has been established to enhance digital service capabilities for smart terminal exports, with expectations of reaching $250 billion in export value by 2024 [3] - The "group out" strategy is gaining traction among Chinese companies, focusing on service-oriented overseas expansion and collaborative resource sharing to build competitive advantages [5] Cultural and IP Expansion - The success of Chinese IPs like "Nezha" demonstrates the potential for cultural exports, with the film grossing over 15 billion yuan during the 2025 Spring Festival, highlighting the importance of IP-driven ecosystem development [6] - The article emphasizes the shift from product-focused strategies to creating immersive experiences and cross-industry collaborations to enhance brand recognition and cultural resonance [6] Globalization Strategies - Chinese companies are advised to adopt three key strategies in response to global challenges: "stop the bleeding" by ceasing high-risk activities, "blood production" by exploring new revenue sources, and "blood exchange" by fostering international perspectives [7] - The article stresses the importance of legal compliance and supply chain restructuring to enhance global competitiveness [7] Regional Focus - Chinese construction firms are making significant strides in the Middle East, with investments totaling several billion dollars, positioning the region as a key market for Chinese infrastructure projects [8][9] Company Dynamics - Yili's international business is projected to show results in the next five years, with a revenue target of 115.78 billion yuan in 2024 and a focus on steady growth in Southeast Asia [12] - Tencent Cloud is accelerating its international expansion in Japan, with plans to build a third data center and launch a food reservation mini-program to cater to Chinese tourists [14] - Moutai's overseas revenue is expected to reach $970 million by 2024, with a 37.53% increase in Q1 2025, as the company focuses on cultural output and quality enhancement [15] - The rapid growth of Pop Mart's overseas revenue by 480% in Q1 2025 illustrates the effectiveness of its "IP + trendy toys + experience economy" model in global markets [21]