拓展票房之外的营收 据灯塔专业版，《罗小黑战记2》累计票房5.33亿元，并打破"过去三年暑期档奇幻片累计票房纪录""过 去三年暑期档奇幻片档期票房纪录"两项影史纪录。 深圳大学文化产业研究院教授张振鹏介绍说："与许多国产动画电影'先上映、后开发衍生品'的模式不 同，《罗小黑战记2》的商业化路径更接近国际成熟IP，即在电影上映前IP已具备多年粉丝基础，衍生 品体系提前成型。" 2023年6月28日，中文在线发布公告，拟以1.38亿元的对价收购罗小黑系列IP母公司寒木春华51.04%股 权。 电影《罗小黑战记2》转战线上后，热度不减。中文在线集团股份有限公司（以下简称"中文在线"）近 日在投资者互动平台回答投资者称，《罗小黑战记2》连续多日位列多家视频平台电影热度榜榜首。此 前，第98届奥斯卡最佳动画长片"符合参评资格"名单公布，《罗小黑战记2》入选。在《罗小黑战记2》 上映期间，罗小黑IP登上天猫站内动漫周边热销品牌榜TOP4。然而，财报显示，去年中文在线营收 11.59亿元，归母净利润-2.43亿元；今年三季度营收4.55亿元，归母净利润为-2.94亿元。在业内人士看 来，尽管罗小黑IP衍生品市场呈现火热局面 ...

Group 1 - The film "Nezha: Birth of the Demon Child" (referred to as "Nezha 2") has officially concluded its run in mainland theaters, achieving a total box office of 15.446 billion yuan over 153 days [1][5] - "Nezha 2" has set a record as the highest-grossing film in Chinese cinema history, with over 320 million viewers [2][4] - The film's derivative product sales have reportedly exceeded 10 billion yuan, indicating a potential for future revenue streams that could surpass box office earnings [4][10] Group 2 - Light Chaser Animation, the production company behind "Nezha 2," plans to allocate more resources towards animated films, aiming to enhance the overall quality and output of animation projects [6][7] - The company has established a dedicated animation team of around 150 people, with plans to expand to over 300 in the coming years to increase production capacity [7] - The success of "Nezha 2" has prompted discussions within the industry about reducing reliance on box office revenue, with suggestions that non-box office income should account for a larger share of total revenue [10]