从影片来看，今年国庆档国产影片票房占比为98.93%。档期内票房前5名影片分别为：《志愿军：浴血和平》4.50亿元，《731》3.45亿元， 《刺杀小说家2》2.95亿元，《浪浪人生》2.19亿元，《震耳欲聋》1.75亿元。 这是近五年来，首次国庆档内无影片票房过5亿元。 爆款缺乏下，电影市场正走向更被动的局面。 图片来源：新华社 电影国庆档冷淡收场。 据国家电影局数据，2025年国庆档电影票房同比下降13%至18.35亿元。作为对比，2021~2024年国庆档票房依次为43.88亿元、14.97亿元、 27.35亿元、21.05亿元。今年国庆档票房同比下跌2.7亿元，规模处于近五年倒数第二。 此外，今年国庆档的收缩是全方位的。猫眼专业版数据显示，该档期观影总人次5007.9万，同比下降4%；场均人次13.7，同比下降15%。 光线传媒作为第二出品方的动画片《三国的星空第一部》在国庆档票房仅7471万元，亦存在亏损压力。 这样给曾经狂飙的动画市场笼罩上阴影。今年初上映的《哪吒之魔童闹海》（《哪吒2》）拿下154.46亿元票房，创下国产影片票房历史性高 点。受《哪吒2》推动，截至10月8日，全年电影总票房437 ...

（原标题：缺乏爆款：电影国庆档同比下跌2.7亿元丨消费一线） 21世纪经济报道记者 贺泓源 电影国庆档冷淡收场。 据国家电影局数据，2025年国庆档电影票房同比下降13%至18.35亿元。作为对比，2021-2024年国庆档票房依次为43.88亿元、14.97亿元、27.35亿 元、21.05亿元。今年国庆档票房同比下跌2.7亿元，规模处于近五年倒数第二。 此影片来看，今年国庆档国产影片票房占比为98.93%。档期内票房前5名影片分别为：《志愿军：浴血和平》4.50亿元，《731》3.45亿元，《刺 杀小说家2》2.95亿元，《浪浪人生》2.19亿元，《震耳欲聋》1.75亿元。 这是近五年来，首次国庆档内无影片票房过5亿元。 爆款缺乏下，电影市场正走向更被动的局面。 还需看到，今年国庆档堪称"最划算"一年。 猫眼专业版数据显示，今年国庆档平均票价下调至近5年最低至36.6元。10月4日，新片集体降价。但仅《浪浪人生》降价后人次连续3日小幅增 长，部分影片单日票价环比降幅超9%，却未能带动人次增长。 此外，一线城市观影热情持续下滑。 灯塔数据显示。在今年国庆档，一线城市票房占比仅13.4%，创下历史新低。作为对 ...

电影国庆档冷淡收场。 据国家电影局数据，2025年国庆档电影票房同比下降13%至18.35亿元。作为对比，2021-2024年国庆档 票房依次为43.88亿元、14.97亿元、27.35亿元、21.05亿元。今年国庆档票房同比下跌2.7亿元，规模处 于近五年倒数第二。 此外，今年国庆档的收缩是全方位的。猫眼专业版数据显示，该档期观影总人次5007.9万，同比下降 4%；场均人次13.7，同比下降15%。 此影片来看，今年国庆档国产影片票房占比为98.93%。档期内票房前5名影片分别为：《志愿军：浴血 和平》4.50亿元，《731》3.45亿元，《刺杀小说家2》2.95亿元，《浪浪人生》2.19亿元，《震耳欲聋》 1.75亿元。 这是近五年来，首次国庆档内无影片票房过5亿元。 爆款缺乏下，电影市场正走向更被动的局面。 背后是，今年第二季度电影市场遇冷，全国电影票房同比下降 34.73%，清明档、五一档票房均出现明 显回落。 还需看到，今年国庆档堪称"最划算"一年。 猫眼专业版数据显示，今年国庆档平均票价下调至近5年最低至36.6元。10月4日，新片集体降价。但仅 《浪浪人生》降价后人次连续3日小幅增长，部分影片 ...

以下文章来源于网易数读 ，作者网易数读 网易数读 . 网易旗下栏目，用数据说话。 上座率就像过山车。 作者 | 萝卜切片 来源 I 网易数读 （ID：datablog163） 如今，花几十块钱走进电影院，得到的不光是电影，还会附赠一场人类迷惑行为大赏。 灯光才灭，沉浸式观影感还没来，零食袋的窸窣声、邻座对剧情的议论声、突兀的手机 亮光就先让人出了戏。 真 正 上 演 的 电 影 ， 也 常 让 人 怀 疑 在 开 玩 笑 ： 现 实 题 材 片 ， 让 人 怀 疑 编 剧 没 吃 过 五 谷 杂 粮；喜剧片的笑点，全透支在预告片里了；更别提爱情片，尴尬到让人抠出三室一厅。 即便是被誉为十年来口碑最佳的 2 0 25 年暑期档，也没能完全拉回被糟糕体验劝退的观 众，多部大片票房不及预期，预测数据一再下调。 电影院在扩张，可观众在锐减 2 0 25 年，杀疯了的红黄蓝外卖大战，漫天撒券，疯狂补贴，把羊毛送上门给人薅。有人 说 00 后终于赶上一波时代红利。但其实，砸钱换市场这套打法，电影行业早在十年前 就玩过。 把时间倒退回 2014 年，猫眼、淘票票入局，用票补把电影票价打到个位数。最夸张的 时候，《变形金刚 ...

Group 1 - The cinema industry is expanding, but audience attendance is sharply declining, with a significant drop in box office revenue compared to pre-pandemic levels [5][9][10] - In 2024, the total box office revenue was only 425 billion yuan, a decrease of one-third from 2019, despite having 1.3 million cinemas and 81,000 screens [9][10] - The annual attendance rate for cinemas fell to a historical low of 5.7% in 2024, indicating that a typical screening may have only five to six viewers in a hundred-seat theater [12] Group 2 - The film industry has relied heavily on major holiday periods and blockbuster films for revenue, with holiday box office accounting for over 70% of total revenue since 2022 [20][21] - The Spring Festival box office has become the dominant force, with the 2018 Spring Festival achieving a record of 5.771 billion yuan in just seven days [22] - However, the success of blockbuster films is not guaranteed, as evidenced by recent films that failed to perform despite strong marketing and star power [37] Group 3 - The average ticket price in first-tier cities reached 49.6 yuan by August 2025, a 16% increase since 2014, while prices in lower-tier cities have also risen significantly [47] - The average age of moviegoers has increased from 27.7 years in 2021 to 32.5 years in 2025, indicating a shift in the demographic of cinema audiences [50] - For many young people, going to the cinema is no longer a social necessity or a standard date option, but rather one of many entertainment choices [51]

Core Viewpoint - The 2025 summer movie season ended with a total box office of 11.966 billion yuan, showing a year-on-year growth of 2.76%, but still significantly lower than the 20.63 billion yuan in 2023 and 17.78 billion yuan in 2019, indicating a recovery but with a considerable gap from previous highs [1][2]. Box Office Performance - The number of moviegoers during the summer season reached 321 million, a year-on-year increase of 12.76%, while the number of screenings decreased by 1.7% to 37.65 million [1]. - The average ticket price dropped by 8.8% to 37.2 yuan due to adjustments in distribution pricing and increased consumer subsidies [1]. - Only two films surpassed the 1 billion yuan mark this summer, consistent with last year, but the number of films earning over 100 million yuan fell from 26 to 19 [1]. Cinema Expansion - The number of cinemas in operation during the summer season reached 12,900, a year-on-year increase of 2.8%, with 214 new cinemas opened [1]. Film Quality and Trends - Despite the good reception of films like "Nanjing Photo Studio" and "Wang Wang Mountain Little Monster," the overall box office for top projects has shrunk compared to previous years [6]. - The rise of new directors is notable, with successful films directed by emerging talents [6]. Market Dynamics - The film market is facing increased competition from short videos and micro-dramas, which may be diverting audiences away from traditional cinema [6]. - The success of animated films, particularly those based on short formats, suggests a potential new direction for the industry [10]. Policy Support - The Chinese government has initiated various measures to support the film industry, including subsidies and ticket discounts, with an estimated investment of over 1 billion yuan for the summer season [10][11]. - The national budget for film development in 2025 is set at 270 million yuan, with ongoing efforts to strengthen the industry [11][12].

Core Viewpoint - The summer box office for 2025 ended with a total revenue of 11.966 billion yuan, showing a slight year-on-year increase of 2.76%, but still significantly lower than the 20.63 billion yuan recorded in 2023 and 17.78 billion yuan in 2019 [1][2]. Group 1: Box Office Performance - The number of moviegoers during the summer season reached 321 million, reflecting a year-on-year increase of 12.76%, while the number of screenings decreased by 1.7% to 37.65 million [2]. - The average ticket price dropped by 8.8% to 37.2 yuan due to adjustments in distribution pricing and increased consumer subsidies [2]. - Only two films surpassed the 1 billion yuan mark this summer, maintaining the same number as last year, while the number of films grossing over 100 million yuan decreased from 26 to 19 [2]. Group 2: Industry Trends - The number of cinemas in operation during the summer season reached 12,900, a year-on-year increase of 2.8%, with 214 new cinemas opened [3]. - The pressure on cinemas is increasing due to the combination of a lackluster box office and the continued expansion of screening channels [4]. - The rise of new directors is notable, with successful films like "Nanjing Photo Studio" and "Wang Wang Mountain Little Monster" being directed by emerging talents [7]. Group 3: Film Quality and Competition - Despite the good quality of films this summer, the box office for top projects has shrunk compared to previous years, with the highest-grossing films this year earning significantly less than in 2023 [5][6]. - The competition from short videos and micro-dramas is believed to be diverting audiences away from traditional films [7]. Group 4: Financial Performance of Major Productions - Major productions from established directors, such as "Sauce Garden Case" directed by Peter Chan, have resulted in significant losses for production companies, with a reported loss of 10.2 million Hong Kong dollars for Huayi Brothers [9]. - The film "You Can! You Go!" directed by Jiang Wen also faced substantial losses, grossing only 9.086 million yuan [10]. Group 5: Future Opportunities - The rise of animated films is highlighted, with "Wang Wang Mountain Little Monster" exceeding market expectations and indicating a potential trend for short films to evolve into feature-length films [12]. - The film industry is receiving policy support, including a budget of 270 million yuan for film development and various subsidies to stimulate box office growth [14]. - The industry is encouraged to adopt a long-term vision and support small and medium enterprises to create a healthy ecosystem [15]. Group 6: Overall Market Outlook - The film market is still in a period of adjustment, with various factors influencing its recovery and growth [16].

Core Insights - The summer box office for 2025 reached 11.966 billion yuan, showing a year-on-year increase of 2.76%, but still significantly lower than the 20.63 billion yuan recorded in 2023 and 17.78 billion yuan in 2019 [1][2][21] Box Office Performance - The number of moviegoers during the summer season was 321 million, up 12.76% year-on-year, while the number of screenings decreased by 1.7% to 37.65 million [2] - The average ticket price fell by 8.8% to 37.2 yuan due to adjustments in distribution pricing and increased consumer subsidies [2] - There were two films that surpassed 1 billion yuan in box office, consistent with last year, but the number of films earning over 100 million yuan dropped from 26 to 19 [2][7] Cinema Expansion - The number of cinemas in operation during the summer season reached 12,900, a year-on-year increase of 2.8%, with 214 new cinemas opened [4] Market Dynamics - The film market is experiencing pressure due to the expansion of screening channels, leading to increased survival challenges for cinemas [4] - The top-grossing films this summer included "Nanjing Photo Studio" at 2.89 billion yuan, "Wang Wang Mountain Little Monster" at 1.455 billion yuan, and "Chasing the Wind" at 879 million yuan [7][8] Quality and Competition - Despite good reviews for films this summer, the box office for top projects has contracted compared to previous years [9] - The rise of short videos and micro-dramas is believed to be diverting audiences from traditional films [10] New Talent and Trends - New directors are emerging, with successful films directed by newcomers such as Shen Ao and Yu Shui [11] - The animation sector is gaining traction, with "Wang Wang Mountain Little Monster" exceeding market expectations and representing a potential new path for Chinese animated films [16] Policy Support - The government has initiated various support measures, including viewing subsidies and ticket discounts, with an estimated investment of over 1 billion yuan to boost summer box office growth [19] - The national film development fund for 2025 is set at 270 million yuan, with 81 million yuan already allocated [19] Overall Market Outlook - The film market is still in an adjustment phase, with ongoing changes indicating new possibilities for growth and development [21]

Core Insights - The summer box office for 2025 reached 11.966 billion yuan, showing a year-on-year increase of 2.76%, but still significantly lower than the 20.63 billion yuan recorded in 2023 and 17.78 billion yuan in 2019 [1][2] Box Office Performance - The number of moviegoers during the summer season was 321 million, up 12.76% year-on-year, while the number of screenings decreased by 1.7% to 37.65 million [3] - The average ticket price fell by 8.8% to 37.2 yuan due to adjustments in distribution pricing and increased consumer subsidies [3] - There were 2 films that surpassed 1 billion yuan in box office, consistent with last year, but the number of films earning over 100 million yuan dropped from 26 to 19 [3][4] Cinema Expansion and Challenges - The number of cinemas in operation during the summer season reached 12,900, a year-on-year increase of 2.8%, with 214 new cinemas opened [4] - Despite the expansion of screening channels, cinemas are facing increasing survival pressures due to the subdued box office performance [4][7] Film Quality and Trends - Notable films this summer included "Nanjing Photo Studio" with 2.89 billion yuan, "Wang Wang Mountain Little Monster" with 1.455 billion yuan, and "Chasing the Wind" with 879 million yuan, all receiving favorable reviews [8][9] - The decline in the number of films earning over 1 billion yuan indicates ongoing investment risks in the film industry [7] Emerging Directors and New Opportunities - New directors are emerging, with successful films directed by newcomers, indicating a shift in the industry [12] - The rise of animated films, such as "Wang Wang Mountain Little Monster," suggests a potential new direction for the industry, with successful adaptations from short films [17][18] Policy Support and Future Outlook - The government has initiated various support measures, including subsidies and ticket discounts, to stimulate the film market, with an estimated investment of over 1 billion yuan for the summer box office growth [20] - The film industry is in a transitional phase, with calls for a more diverse and innovative ecosystem to support both large and small enterprises [21][22]

虽说六月就进入了暑期档，但前期一直未有大片登陆院线，导致电影市场稍显冷清，直到6月21日《酱园弄·悬案》上映，才终于有了大档期的样子，也正 式拉开了暑期档电影大战的序幕。 暑期档这趟过山车走到了尾声。 之所以说今年暑期档的电影市场好似一趟过山车，是因为市场环境确实经历了大起大落。上半场宛如冰封，让行业心寒，下半场开始回暖，大盘终于热起 来了。 极致的环境变换下，电影市场有望卡点完成票房KPI。截至8月29日下午6点，2025年暑期档电影总票房（含预售）突破116亿元，距离2024年暑期档的 116.43亿票房成绩，仅剩下微小的差距。而2025年暑期档观影人次（含预售）已经超过了2024年暑期档。 虽然对比2023年暑期档的200亿票房仍然相去甚远，但后半场票房回暖也算是守住了今年暑期档的体面。 大起大落、骤冷骤热 以7月25日上映的《南京照相馆》为分界线，2025年暑期档的上半场到下半场可谓是死去又活来。 暑期档的上半场，电影市场惨淡到无数观众与业内发出感慨：中国电影要完了！ 但被寄予厚望的全明星超级大片《酱园弄·悬案》并未打出预想的票房成绩，反而在点映期间就出现口碑不佳的情况，故事的完整性、镜头尺度、女性表 ...