IP扩展

Search documents
米哈游《崩坏:因缘精灵》首次曝光,聚焦IP扩展驱动下的游戏板块机会
Mei Ri Jing Ji Xin Wen· 2025-08-29 02:26
Group 1 - The gaming sector is experiencing a slight decline, with the gaming ETF (159869) showing a minor drop, despite a net inflow of 321 million yuan over the past five trading days, indicating strong investor interest [1] - miHoYo has launched an official account for its new game "Honkai: Inheritance Spirits" across multiple social media platforms, showcasing its intent to expand its IP and diversify its offerings [1] - The new game allows players to explore various environments, collect unique spirits, and engage in automatic chess battles, enhancing the company's competitive edge in the two-dimensional and casual gaming markets [1] Group 2 - Zhonghang Securities reports that the gaming sector is driven by three factors: ongoing policy support, industry recovery, and accelerated AI implementation [1] - In the short term, the normalization of game approvals and the release of new titles during the summer will support performance [1] - In the medium to long term, AI technology is expected to reshape development and operations, leading to cost reduction and content upgrades, while global expansion will continue to open growth opportunities [1][2]