Group 1 - The game ETF (159869) has seen a narrowing decline of 0.25% as of September 30, with a net inflow of funds amounting to 1.298 billion yuan over the past five trading days, indicating strong investor interest [1] - The product scale of the game ETF has reached a new high of 10.574 billion yuan since its inception, facilitating investors in easily accessing leading A-share gaming companies [1] - In September 2025, a total of 145 domestic game licenses and 11 imported game licenses were issued, with several major companies receiving approvals for their games [1] Group 2 - The gaming sector is experiencing multiple catalysts including AI, content, and commercialization model transformations, making the game ETF (159869) an attractive investment opportunity [2]

智通财经APP获悉，万联证券发布研报称，9月游戏版号发放量维持高位，结构覆盖多类型产品，其中 米哈游崩坏IP系列《崩坏：因缘精灵》获批，主打大世界精灵搜集。从市场趋势来看，各大厂商纷纷布 局精灵养成赛道，腾讯《洛克王国：世界》、蛮啾《蓝色星原：旅谣》、杭州爪印《伊莫》等均备受关 注，未来竞争较为激烈。整体来看，9月游戏供给端延续释放，版号常态化趋势稳固，行业修复节奏持 续推进。建议关注具备产品储备、研发能力及题材多样化布局能力的头部厂商。 万联证券主要观点如下： 9月游戏版号发放量维持高位，涵盖多类型产品与知名厂商 从市场趋势来看，各大厂商纷纷布局精灵养成赛道，腾讯《洛克王国：世界》、蛮啾《蓝色星原：旅 谣》、杭州爪印《伊莫》等均备受关注，未来竞争较为激烈，《崩坏：因缘精灵》有望通过其独特的生 态设计，大世界、自走棋等玩法融合占有一席之地。 风险因素 政策监管风险、版号核发节奏不及预期、新游延期上线及表现不及预期、新游流水不及预期、出海业务 风险加剧、商誉减值风险。 年初至今国产游戏合计通过审批1195款，9月份游戏版号发放量维持高位，通过审批145款，包括腾讯 (00700)《归环》、米哈游《崩坏：因缘精灵 ...

Core Insights - The A-share market saw a collective rise in the three major indices on Monday, with the Shanghai Composite Index up by 0.9%, the Shenzhen Component Index up by 2.05%, and the ChiNext Index up by 2.74. The total trading volume in the Shanghai and Shenzhen markets reached 21,612.1 billion [1][7] - In terms of industry performance, non-bank financials, non-ferrous metals, and electrical equipment led the gains, while coal, banking, and social services lagged behind. Among concept sectors, zinc, nickel, and lead metals saw the highest increases, while pork, military restructuring concepts, and cultivated diamonds experienced declines [1][7] Market Performance - Domestic market indices closed as follows: Shanghai Composite Index at 3,862.53 (+0.90%), Shenzhen Component Index at 13,479.43 (+2.05%), and ChiNext Index at 3,238.01 (+2.74%). The total trading volume was 21,612.1 billion [4][7] - Internationally, the US indices also rose, with the Dow Jones up by 0.15%, S&P 500 up by 0.26%, and Nasdaq up by 0.48%. The Hang Seng Index in Hong Kong increased by 1.89% [4][7] Important News - The Central Committee of the Communist Party of China held a meeting to discuss the 15th Five-Year Plan, emphasizing high-quality development and the need for a new development model that combines effective markets with proactive government roles [2][8] - The National Development and Reform Commission announced a new policy financial tool totaling 500 billion, aimed at supplementing project capital. This initiative is expected to leverage investments of approximately 6 trillion [2][8] Industry Insights - In the construction machinery sector, excavator and loader sales showed double-digit year-on-year growth in August, with excavator sales reaching 16,523 units (+12.8%) and loader sales at 9,440 units (+13.3%) [9][10] - The recovery in the construction machinery industry is supported by domestic equipment renewal policies and infrastructure projects, with expectations for sustained growth in both domestic and international markets [12] - The gaming industry saw a high volume of game approvals in September, with 145 domestic and 11 imported games receiving licenses, indicating a robust recovery in the sector [13][14]

Investment Rating - The industry is rated as "Outperforming the Market," indicating a projected increase of over 10% relative to the market index in the next six months [4][7]. Core Insights - In September, the issuance of game licenses remained high, with 145 domestic games and 11 imported games approved, contributing to a total of 1,195 domestic games approved year-to-date [2]. - The newly approved game "Honkai: Star Rail" by miHoYo is a notable addition, focusing on a large world and creature collection, combining exploration with RPG elements, and featuring a PVE auto-battler gameplay [2]. - The game has garnered significant interest, with over 4.09 million pre-registrations by September 25, indicating strong market potential [2]. Summary by Sections Industry Overview - The game license issuance continues to show a stable upward trend, with a diverse range of products and well-known manufacturers involved [2][3]. - The overall supply side is consistently releasing new titles, reinforcing the normalization of license issuance and ongoing industry recovery [3]. Market Trends - Major companies are increasingly focusing on creature-raising games, with competitive titles emerging from Tencent and other developers, suggesting a crowded market landscape [2]. - The unique ecological design and gameplay of "Honkai: Star Rail" may allow it to carve out a niche in this competitive environment [2]. Investment Recommendations - It is advised to focus on leading companies with strong product pipelines, research capabilities, and diverse thematic layouts [3].

Core Insights - The issuance of game licenses in September remains high, with 145 domestic games and 11 imported games approved, indicating a stable trend in the normalization of license issuance and ongoing industry recovery [1][2] Group 1: Game License Issuance - In 2023, a total of 1,195 domestic games have been approved, with 145 approved in September alone, including titles from major companies like Tencent and miHoYo [2] - For imported games, 80 have been approved year-to-date, with 11 approved in September, featuring titles from companies such as Chuangmeng Tiandi and Xinghui Games [2] Group 2: Market Trends and Competitive Landscape - miHoYo's new game, "Honkai: Inheritance Spirit," combines world exploration with pet-raising elements and features a PVE auto-chess gameplay, which is expected to enhance player engagement [3] - The game has garnered significant interest, with over 4.09 million pre-registrations by September 25, indicating strong market potential [3] - The competition in the pet-raising game segment is intensifying, with several major players like Tencent and other developers also launching similar titles [3]

Group 1 - The core viewpoint of the article highlights that the approval volume of game licenses in September remains high, covering various types of products and well-known manufacturers [1] - From the beginning of the year to date, a total of 1,195 domestic games have been approved, with 145 games approved in September, including titles from Tencent, miHoYo, NetEase, and others [1] - For imported games, a total of 80 games have been approved this year, with 11 games approved in September, including titles from Chuangmeng Tiandi and Xinghui Games [1] Group 2 - The game ETF (516010) tracks the animation and gaming index (930901), which selects listed companies involved in animation production, game development, platform operation, and related industry chains to reflect the overall performance of the sector [1] - The index focuses on innovation and growth in the animation and gaming field, covering the entire industry chain from content creation to distribution channels, showcasing distinct industry representation and market vitality [1]

Industry Dynamics - In August 2025, China's gaming market revenue reached 29.263 billion yuan, showing a month-on-month increase of 0.61% but a year-on-year decline of 13.01% [3] - The actual sales revenue of domestically developed games in overseas markets was 1.68 billion USD, reflecting a month-on-month decrease of 0.79% and a year-on-year decrease of 10.66% [3] - The year-on-year decline in revenue is attributed to the high revenue base from the previous year due to the success of the game "Black Myth: Wukong," and the lack of similarly impactful new releases during the current period [3] Game Licensing - On September 24, the National Press and Publication Administration issued licenses for 156 games, including 145 domestic and 11 imported titles [4] - Notable titles include Tencent's "Return Ring," NetEase's "Star Drawing Friends," and miHoYo's "Honkai: Inheritance Spirit" [4] Domestic Company News - NetEase announced the shutdown of "The Legend of the Condor Heroes," effective November 24, due to the expiration of its IP cooperation with Minghe Publishing and adjustments in operational strategy [5] - Tencent's UK studio Splash Damage has been sold to overseas private equity investors; the studio was previously acquired by Tencent in 2022 [6] - Tom Cat's former chairman Wang Jian reduced his holdings by 31.58 million shares, exiting the major shareholder position, with his remaining stake now below 5% [7] - Wang Jian's history of share reductions includes 71 transactions from 2019 to 2020, totaling over 700 million yuan, raising concerns about the company's fundamentals [8] - Kingsoft's subsidiary, Kingsoft Game, has formed a strategic partnership with Sega and Rovio to reintroduce the popular IP "Angry Birds" to the Chinese market [9] Regulatory Compliance - The Mexican Ministry of Finance proposed an 8% special tax on games containing "violent" content as part of its 2026 budget plan, applicable to both domestic and foreign companies [10] Major Transactions - Electronic Arts (EA) is reportedly negotiating a privatization deal valued at approximately 50 billion USD (about 356.74 billion yuan), which could become the largest leveraged buyout in history [11] eSports Events - The qualification matches for the 2025 League of Legends World Championship concluded, with teams BLG, AL, TES, and iG representing the LPL region [12]

Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The gaming sector is expected to experience a high prosperity cycle driven by stable game license approvals and upcoming holiday promotions, with a recommendation to increase allocations in gaming stocks [4] - AI applications are gaining momentum with significant investments in infrastructure, suggesting a strong growth trajectory for AI-related companies [5] Summary by Sections Industry Data Overview - "Plants vs. Zombies 3" ranks first in the iOS free game chart, while "Honor of Kings" leads the iOS revenue chart as of September 27, 2025 [11][15] - The domestic client game market revenue in August saw a year-on-year increase of 17% [29] Industry News Overview - Nvidia's investment of $100 billion in OpenAI aims to enhance AI infrastructure, indicating a robust future for AI applications [30] - In September, 156 game licenses were issued, with major companies like Tencent, NetEase, and miHoYo receiving approvals [33] Company Recommendations - The report suggests focusing on companies such as Xindong Company, Kaiying Network, Shenzhou Taiyue, Giant Network, and Tencent Holdings for potential investment opportunities in the gaming sector [4] - For AI applications, companies like Huizhong Technology, Kuaishou, and NetEase Cloud Music are highlighted as key players to watch [5]

Core Viewpoint - The gaming industry is expected to perform well in the third quarter due to the release of quality content, with a positive long-term outlook for the sector [1]. Group 1: Market Performance - The media index increased by 0.63%, ranking 5th among 31 industries, underperforming compared to the Shanghai and Shenzhen 300 index (up 1.07%) and the ChiNext index (up 1.96%) [2]. - The total number of domestic game licenses issued this year has reached 1,195, significantly surpassing the 959 licenses issued during the same period last year [2]. Group 2: Game License Distribution - In September, 145 domestic game licenses were issued, including titles from major companies such as Tencent, NetEase, and miHoYo [2]. - Additionally, 11 imported game licenses were granted, featuring notable titles like "Super Hole" and "MapleStory: New Chapter" [2]. Group 3: Market Size and Trends - In August, the domestic gaming market size was 29.263 billion yuan, showing a month-on-month growth of 0.61% but a year-on-year decline of 13.01% due to high base effects from the previous year [3]. - Mobile game revenue was 21.521 billion yuan, with a month-on-month increase of 0.85% and a year-on-year decrease of 4.25%, while client game revenue was 6.563 billion yuan, showing a month-on-month decline of 1.11% but a year-on-year increase of 17.59% [3].

Investment Rating - The report maintains an "Accumulate" rating for the media industry [6] Core Insights - The media sector saw a slight increase of 0.16% during the week of September 22-26, driven by performance in gaming and film [11][12] - The report expresses optimism for the gaming sector in the second half of 2025, while also highlighting potential recovery in the film and television sector due to new policy drivers [1][11] - AI applications and IP monetization are identified as key areas of focus, with specific attention on companies that can leverage data and traditional cultural IP [1][11] Summary by Sections Market Overview - The media sector's performance was influenced by gaming and film, with a 0.16% increase noted [11] - The top-performing sectors included electronics and non-ferrous metals, while consumer services saw the largest decline [11][12] Key Events Review - A total of 156 games were approved for release in September, with 145 being domestic and 11 imported, indicating a stable rhythm in game approvals [2][18] - The launch of DeepSeek-V3.1-Terminus has improved reasoning and agent capabilities significantly, enhancing its competitive position in the AI space [3][18] - Tencent introduced the Hunyuan 3D Studio, a professional AI workstation aimed at streamlining the 3D design process [4][18] Subsector Data Tracking - The gaming sector is highlighted with specific companies to watch, including ST Huatuo, Giant Network, and Perfect World [1][19] - The film sector's box office for the week was approximately 225 million yuan, with "731" leading the charts [20][22] - The report tracks viewership for popular series and variety shows, with "赴山海" and "披荆斩棘 2025" being top performers [24][23]