专题：2025全球文化IP产业发展大会 2025全球文化IP产业发展大会于12月26—27日在上海举行。大会期间，"引爆IP价值之跨界联名、衍生开发与粉丝经济"圆桌会议举行，组委会秘书长周鹏主 持，iBox CEO宣松涛、唯一艺术CEO佟世天、上海瓣鼎网络科技有限公司CEO及HOTDOG、秦潮觉醒CEO史明、万生华态科技有限公司创始人兼董事长彭 程、白月城Mooncity CEO白雪卉等嘉宾围绕IP破圈、产品矩阵、数字资产与技术赋能展开深入交流。 会议指出，跨界联名的底层逻辑并非简单的"流量置换"，而是基于用户心智洞察的"价值共振"；数字资产从现实世界走向数字世界，需要选材策划、扫描 SOP与资产标准化的全链条能力；平台与IP方需要在合规、生态协同与虚实融合中，推动行业迈向更广阔的公域传播与二次破圈。 在产品化与商业化层面，佟世天谈到从"爆款单品"走向"产品矩阵"的路径：文化叙事下的单品可以延展为相关品类组合，并在文博、二次元、游戏电竞等不 同领域积累矩阵化能力；长期的数字版权与文化机构服务经验，使团队能够在版权素材应用与2C转化上形成半径优势。 谈及跨界联名的核心，白雪卉提出，更重要的是"价值共振"而非"流 ...

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) opened on May 22, featuring 6,280 exhibitors, an increase of 224 from the previous year, showcasing over 120,000 cultural products and more than 4,000 investment and financing projects [1] Group 1: Technology Empowerment - AI technology is deeply involved in cultural content production, with Tencent showcasing tools for text generation, script writing, and poster creation, allowing users to co-create digital art with AI in under a minute [2] - VR technology offers immersive experiences, with large space positioning technology enabling users to explore expansive virtual environments beyond traditional VR limitations [2] Group 2: IP Expansion - The logic of IP industry expansion is shifting from single derivative product sales to an ecosystem competition model that integrates content, industry, and technology, focusing on emotional value, content ecology, and technological interaction [3] - The construction of a "content + industry" ecosystem is essential for the longevity of IP, with over 2,000 new anime IPs created annually in China [3] Group 3: Cultural Export - The domestic web literature IP ecosystem is well-established, driving the development of downstream industries such as audio, animation, film, and games, with a focus on global co-creation of IP [4] - The "localization" strategy is key for the success of cultural exports, with companies adapting products to meet the preferences of overseas markets, exemplified by a game that generated over 10 billion yuan in revenue [4][5]