Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company has shown steady growth with a revenue of 1.171 billion yuan in the first half of 2025, representing a year-on-year increase of 2.38%, and a net profit of 76 million yuan, up 4.22% year-on-year [1] - The company is focusing on the IP derivative business, which is expected to reach a market size of 202.8 billion yuan in China by 2025, indicating significant growth potential [2] - The overseas business has continued to grow, with revenue reaching 443 million yuan in the first half of 2025, a year-on-year increase of 11.54%, and a gross margin of 32.43%, up 1.99 percentage points year-on-year [3] Summary by Sections Financial Performance - In the first half of 2025, the company achieved a revenue of 1.171 billion yuan, a 2.38% increase year-on-year, and a net profit of 76 million yuan, reflecting a 4.22% growth [1] - The company expects revenues of 2.958 billion yuan, 3.198 billion yuan, and 3.502 billion yuan for 2025, 2026, and 2027 respectively, with corresponding year-on-year growth rates of 6.5%, 8.1%, and 9.5% [4] - The net profit forecast for the same years is 167 million yuan, 202 million yuan, and 233 million yuan, with year-on-year growth rates of 9.9%, 20.8%, and 15.5% [4] Business Strategy - The company is leveraging its brand, design, IP resources, manufacturing scale, and channel advantages to enhance its competitive edge [1] - The IP matrix includes both externally licensed IPs such as "Zhu Xian" and "Detective Conan," and self-developed IPs like "Xi Xi Jiang" and "MIMO," aiming to expand product categories and improve IP operations [2] Market Outlook - The report highlights the potential of the IP derivative market in China, which is projected to grow significantly, providing a favorable environment for the company's strategic focus [2] - The overseas business is expected to continue its growth trajectory despite challenges in the international market, with a focus on high-value products and large orders [3]

Group 1 - The company predicts a Non-IFRS net profit of 486 million yuan for 1H25, with a revenue forecast of 3.126 billion yuan, representing a year-on-year decline of 25.4% [1] - Online business revenue is expected to remain stable at 1H25, with an estimated income of 1.957 billion yuan, showing a year-on-year change of approximately 0% [1] - The copyright operation business is projected to generate 1.169 billion yuan in revenue for 1H25, down 48% year-on-year, primarily due to the absence of series releases from New Classics Media in the first half [1] Group 2 - The company is focusing on the development of IP derivative products, with key IPs including "Full-Time Expert" and "Fox Demon Little Red Lady" [2] - The company has expanded its distribution channels to major cities and plans to deepen cooperation with the plush toy brand "Super Vitality Factory" to launch new product lines in the second half of 2025 [2] - Due to adjustments in the short drama cooperation accounting model, revenue forecasts for 2025 and 2026 have been reduced by 4% and 5% respectively, while maintaining Non-IFRS net profit predictions [2]