以下文章来源于未来人类实验室 ，作者马渝囝 未来人类实验室 . 即刻上场，与未来交手。36氪旗下账号。 前段时间詹姆斯中国行，我在朋友圈刷到好几个朋友都跟詹姆斯合影了，我还纳闷儿他们怎么都不上班跑去参加活动，一问才知道都是用即梦4.0生成蹭热 度的，打工人的世界哪有那么多说走就走的美好。 那还说啥了，我转头也去即梦官网做了一张： 一句好话术，顶十个滤镜。 文 ｜ 马渝囝 编辑 ｜ 巴芮 来源｜ 未来人类实验室（ID：LabforAI） 封面来源 ｜ AI生成 FOREVER KING 即梦4.0生成的明星合照 大家有兴趣的也可以用这个提示词试一试—— 请将图1和图2融合成一张双人俯拍自拍照，画面构图紧凑，两位主体靠得很近，头部略微上仰，眼神直视镜头，营造出强烈的视觉冲击力。左侧人物站得略 靠前，参考我图1的主体形象特征造型保持不变，需要保持人脸相似度；右侧人物参考图2的主体形象特征保持造型不变，需要保持人脸相似度，略微内扣身 体，拍摄角度为高角度俯拍，使头部比例被夸张放大，符合典型的日韩视觉自拍风格。背景为纯白色，简洁干净，进一步凸显人物主体。画面风格偏向日系 视觉系，整体画面清晰度高，用iphone前置自拍 ...

Core Viewpoint - The article discusses the emergence of Midjourney, an AI image generation platform, which has sparked a legal battle with Disney and Universal over copyright issues, highlighting its challenge to traditional content creators' control over visual aesthetics [3][35]. Group 1: Overview of Midjourney - Midjourney is an AI image generation platform that allows users to create high-quality images by simply inputting text prompts, utilizing a diffusion model similar to DALL·E and Stable Diffusion, but with a focus on style and user experience [7][10]. - Since its public launch in 2022, Midjourney has attracted over 16 million registered users, leveraging the Discord community for user interaction and co-creation [8][10]. - The company, with a team of fewer than 50 people, achieved an annual revenue of $200 million, resulting in a per capita output of over $500,000, significantly exceeding industry norms [10]. Group 2: Traditional Tools vs. Midjourney - Traditional digital creation tools, such as Photoshop, have limitations in efficiency and creativity, relying heavily on designers' skills, which Midjourney aims to overcome by transforming creation from a technical operation to an expression of ideas [13][15]. - Midjourney's approach emphasizes a conversational interaction model where users communicate with AI through text prompts, fostering a collaborative and community-driven creative environment [18][20]. Group 3: Differentiation and Market Positioning - Midjourney strategically positions itself in a niche market, targeting non-professional creators and small content teams who seek quick and cost-effective visual content production, contrasting with traditional tools that cater to professional designers [22][23]. - The platform has redefined the relationship between humans, tools, and creations, allowing users to explore creative possibilities through AI rather than merely operating tools [24][27]. Group 4: Founder's Philosophy - David Holz, the founder, envisions Midjourney as a "vehicle for thought and imagination," positioning AI as an extension of human creativity rather than a replacement [31][32]. - Holz advocates for democratizing creativity, believing that everyone should have equal opportunities to express their imagination, challenging the traditional skill monopolies of established creative tools [34][35]. - The company prioritizes user experience and community engagement over rapid commercialization, focusing on creating meaningful and beautiful outputs rather than merely generating profit [40][41]. Group 5: Community and Organizational Structure - Midjourney operates on a "community as company" model, relying on user feedback and community-driven content creation rather than traditional corporate structures [44]. - The organization emphasizes empathy and co-creation, allowing users to share their works across various platforms, enhancing community strength and loyalty [44]. Group 6: Conclusion - Midjourney exemplifies a unique blend of technology and humanistic ideals, showcasing the potential of AI to amplify human imagination rather than merely serve as a problem-solving tool [47][49].

Core Insights - The article discusses the legal challenge faced by Midjourney from Disney and Universal Pictures regarding copyright infringement of AI-generated images, marking a significant moment in the intersection of AI technology and creative industries [1][25] - Midjourney has rapidly gained popularity among creators, with over 16 million registered users within a year of its public launch, showcasing a unique community-driven approach to AI image generation [4][6] - The company operates with a small team of fewer than 50 people, achieving an impressive annual revenue of $200 million, which translates to over $500,000 per employee, significantly higher than industry norms [6] Company Overview - Midjourney is an AI image generation platform that allows users to create high-quality images by inputting text prompts, utilizing a diffusion model that emphasizes style and user experience [4][6] - The platform is integrated into Discord, fostering a collaborative environment where users can share and inspire each other's creations, thus forming a unique co-creation culture [4][10] Business Model and Strategy - Midjourney has created a new "Prompt economy" and has spawned new job roles such as AI art directors and prompt designers, reflecting its impact on the visual creation landscape [6] - The company differentiates itself by not directly competing with traditional design software like Adobe, instead targeting non-professional creators and small content teams who seek quick and cost-effective visual content production [15][19] - Midjourney's business model is subscription-based, focusing on providing computational power rather than selling software licenses, which allows for a more accessible entry point for users [15][19] Founder Philosophy - David Holz, the founder, emphasizes that AI should serve as an extension of human imagination rather than a replacement, positioning Midjourney as a tool for creative expression [22][28] - Holz advocates for democratizing creativity, believing that everyone should have the opportunity to express their imagination without being hindered by complex tools [24][28] - The company's philosophy is reflected in its minimalist design, which eliminates traditional software complexities, allowing users to focus on expressing their ideas through language [23][30] Community and Culture - Midjourney operates under the principle that the community is integral to the company, with user-generated content and feedback driving product evolution [35][36] - The platform encourages users to share their creations across social media, fostering a culture of collaboration and inspiration rather than confinement within a closed ecosystem [35] - This community-centric approach has led to high user loyalty and a unique culture that distinguishes Midjourney from traditional tech companies [35][36]