机构：国泰海通证券 研究员：涂力磊/谢皓宇/曾佳敏 本报告导读： 公司开发业务拖累逐步减轻，商业运营α 价值凸显，未来业务增长空间和方向清晰明确。看好 REITs政 策打开背景下，企业价值持续重估。 商业赛道能力突出，运营α 属性明显。公司于2008 年涉足商业地产，属于业内较早布局商业地产的企 业，为公司奠定"地产+商业"双轮驱动战略雏形。我们认为公司在商业赛道的竞争优势和α 属性主要体 现在：1）先发优势明显，竞争格局逐步优化；2）商业运营能力突出，经营效益行业前列；3）城市消 费潜力逐步释放，下沉市场换发新机。未来看，我们判断公司商业赛道长期增长逻辑主要在于通过头部 集中、存量改造、数字化运营以及证券化通道，持续扩大市场份额并用更低Cap Rate 进行资本化。 开发业务拖累逐步减轻，利润率底部确认。近年来，公司主动调整战略目标，由规模扩张转向加速去化 和保障竣工交付，合同销售金额在2019 年达到峰值后进入下行通道。公司自2024 年8 月起回收销售折 扣，2025 年上半年较2024 年提升240 元/平至10072 元/平，阶段性完成价格底部确认。我们判断随着高 折扣项目结转比例下降，后续毛利率具 ...

新城发展|公司深度—不止于开发，从平衡到引领【国泰海通地产】 新城发展公司深度一不止于开发，从平衡到引领【国泰海通地产】 公司开发业务拖累逐步减轻，商业运营α价值凸显，未来业务增长空间和方向清晰明确。 公司开发业务拖累逐步减轻，商业运营α价值凸显，未来业务增长空间和方向清晰明确。 看好REITs政策打开背景下，企业价值持续重估。 看好REITs政策打开背景下，企业价值持续重估。 预测26年PB为6.72元，给予0.5X，目标3.65港元。 预测26年PB为6.72元，给予0.5X，目标3.65港元。 未来看判断公司商业赛道长期增长逻辑主要在于通过头部集中、存量改造、数字化运营以及证券化通道，持续扩 大市 未来看判断公司商业赛道长期增长逻辑主要在于通过头部集中、存量改造、数字化运营以及证券化通道，持续扩 大市 新城发展|公司深度—不止于开发，从平衡到引领【国泰海通地产】 新城发展|公司深度一不止于开发，从平衡到引领【国泰海通地产】 公司开发业务拖累逐步减轻，商业运营α价值凸显，未来业务增长空间和方向清晰明确。 公司开发业务拖累逐步减轻，商业运营α价值凸显，未来业务增长空间和方向清晰明确。 看好REITs政策打开 ...

Core Viewpoint - Morgan Stanley reports that second-hand housing prices in major mainland cities continued to decline month-on-month in December last year, but the rate of decline has slowed. The year-on-year sales decline has also moderated during the same period [1] Group 1: Housing Market Trends - The firm anticipates that housing policies may remain low-key in the coming months, while high levels of second-hand housing listings could suppress buyer sentiment, putting pressure on sales and prices [1] - Morgan Stanley maintains its view that as consumer confidence further weakens, the downward trend in the real estate market is expected to continue this year, albeit at a slower pace. The expected year-on-year decline in second-hand housing prices is projected to be in the high single digits, compared to a 13.7% decline in 2025 [1] - If the macro environment remains resilient, housing prices in first-tier and major second-tier cities may stabilize in the second half of 2027 [1] Group 2: Company Performance and Investment Opportunities - Despite a cautious outlook on the recovery of the real estate market, Morgan Stanley foresees a further divergence in stock performance between the overall industry and high-quality companies with reliable self-rescue capabilities this year [1] - The firm is optimistic about robust mall operators such as China Resources Land (01109) and New City Holdings (601155), believing they will benefit from the emphasis on consumption in the 14th Five-Year Plan and strong tailwinds from REITs policies [1] - Morgan Stanley also favors C&D International Group (01908) and China Overseas Development (00688), as their optimized land reserves will support profits and drive a return to positive earnings growth [1]

Core Viewpoint - Morgan Stanley reports that second-hand housing prices in major mainland cities continued to decline month-on-month in December last year, but the rate of decline has slowed. The year-on-year sales decline has also moderated. The firm anticipates that housing policies may remain low-key in the coming months, while high listing volumes of second-hand homes may suppress buyer sentiment, putting pressure on housing sales and prices [1]. Group 1: Market Trends - The downward trend in the real estate market is expected to continue this year, albeit at a slower pace, with a projected year-on-year decline in second-hand home prices in the high single digits, compared to a 13.7% decline in 2025 [1]. - If the macro environment remains resilient, housing prices in first-tier and major second-tier cities may stabilize in the second half of 2027 [1]. Group 2: Company Insights - Morgan Stanley maintains a cautious outlook on the recovery of the real estate market but anticipates a further divergence in stock performance between the overall industry and high-quality companies with reliable self-rescue capabilities this year [1]. - The firm is optimistic about robust mall operators such as China Resources Land (01109) and New World Development (601155.SH), believing they will benefit from the emphasis on consumption in the 14th Five-Year Plan and strong tailwinds from REITs policies [1]. - Morgan Stanley also favors C&D International Group (01908) and China Overseas Land & Investment (00688), as their optimized land reserves will support profits and drive a return to positive earnings growth [1].