Core Viewpoint - Nissan's recent sale of its global headquarters building reflects its severe financial difficulties, as the company faces significant losses and potential bankruptcy risks [2][12][15]. Group 1: Financial Situation - Nissan sold its headquarters in Yokohama for 97 billion yen (approximately 4.5 billion RMB) to the Taiwanese company, Minth Group [2][4]. - The company reported a loss of 670.9 billion yen (approximately 30.29 billion RMB) for the fiscal year 2023-2024, marking its first loss in nearly a decade [13][15]. - As of November 2024, Nissan's cash flow can only sustain operations for 12-14 months without new funding, indicating a looming bankruptcy risk [15][20]. Group 2: Historical Context - Nissan has faced multiple survival crises throughout its history, including significant downturns in the 1990s due to economic bubbles and shifts in consumer preferences [25][57]. - The company was saved from bankruptcy in the early 2000s by Renault's investment and the leadership of Carlos Ghosn, who implemented drastic cost-cutting measures [60][66]. Group 3: Leadership and Internal Struggles - Following Ghosn's arrest in 2018 for alleged financial misconduct, Nissan experienced internal conflicts and leadership instability, which further hindered its recovery efforts [81][97]. - The subsequent CEOs struggled with governance issues, leading to a lack of coherent strategy and direction for the company [99][110]. Group 4: Future Prospects - Nissan is now focusing on the Chinese market, planning to invest 10 billion RMB in core technology development over the next three years [116][117]. - The launch of the N7 model, developed by the Chinese team, has received positive market feedback, indicating potential for recovery through localized strategies [121][122].

Core Viewpoint - Nissan plans to sell its headquarters building in Yokohama to Minth Group for 97 billion yen (approximately 4.5 billion RMB) as part of its Re:Nissan plan to improve financial conditions [3]. Financial Performance - For Q2 of FY2025, Nissan reported a sales revenue of 2.87 trillion yen, slightly above the forecast of 2.86 trillion yen, but incurred a net loss of 1.0616 trillion yen, better than the expected loss of 1.1398 trillion yen [3]. - Global sales volume decreased from 809,000 units to 773,000 units, representing a year-on-year decline of 4.5% [3]. - Sales in China fell to 158,000 units, down 8.1% year-on-year; Japan saw a 20.8% drop to 98,000 units; North America increased to 319,000 units, up 6.7%; Europe declined to 72,000 units, down 10.6%; other regions saw a 6.3% decrease [3]. Sales Forecast - Nissan forecasts total vehicle sales for FY2025 to be 3.25 million units, with expected declines in various regions: China down 7.4% to 645,000 units, Japan down 3.4% to 445,000 units, North America slightly down 0.2% to 1.3 million units, and Europe down 3.1% to 340,000 units [4]. Strategic Measures - Nissan identifies North America and China as regions with positive sales momentum, particularly driven by the N7 model in China [5]. - The company anticipates an operating loss of 275 billion yen for the year but believes it can achieve breakeven without tariff impacts [5]. - Key strategies include cost reduction to achieve breakeven, redefining product and market strategies, and strengthening partnerships, targeting a total cost saving of approximately 500 billion yen [5]. - Specific cost-cutting measures involve reducing global production facilities from 17 to 10 by FY2027, lowering capacity to 2.5 million units, and planning to lay off 20,000 employees, primarily from manufacturing [5].