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这个中国最牛县城,是华润、万达、招商“必争商业地”!
3 6 Ke· 2025-05-13 02:13
夜幕降临,上海陆家嘴的霓虹尚未亮起,三十公里外的昆山开发区已进入另一种繁忙——全球顶尖数控机床的指示灯在车间闪烁,星巴克臻选店的咖啡师 正为熟客拉花,山姆的购物车在停车场川流不息。 作为连续多年蝉联中国百强县榜首的县域经济体,昆山的商业生态正在演绎的独特生存法则。 在超级城市与县域经济的角力场中,顶级运营商们早已布下精妙棋局。永旺梦乐城与世茂广场遥相对垒,德国麦德龙仓储式卖场与山姆会员店展开供应链 暗战,昆山商厦与昆山金鹰的会员争夺战已蔓延至数字领域。 商业的博弈,从规模竞赛演变为商业模式、消费洞察与技术赋能的立体对抗。赢商研究中心通过实地探访、多方调研等,全面剖析昆山商业市场的变化, 力求解开商业的共性运营密码。 01 昆山商业底色 强劲的经济发展和完善的产业体系,在快速城镇化进程中产生了较多高净值消费群体; 以制造业为基础,城市空间格局更倾向工厂等产业基地,与工厂连接的地块是商业拓展的边界; 高级别的消费吸引了足够多的连锁经营企业进入,商业迭代快、商业竞争激烈; 跨区的轨道交通拓展客群范围,串联上海、苏州,让消费者的时尚嗅觉和商业需求与一二线齐平。 据赢商大数据统计,目前昆山已开业购物中心25个, 还有2 ...
10个商圈、20+商场!西安这条“商业路线王”的吸金力有多强?
3 6 Ke· 2025-04-27 02:23
Core Insights - The opening of Xi'an Metro Line 8, the longest and most connected line in the city's history, is expected to significantly enhance urban mobility and stimulate economic activity across various districts and commercial zones [1][6][22] - The line connects 10 commercial districts and over 20 commercial entities, creating a robust TOD (Transit-Oriented Development) ecosystem that leverages natural foot traffic to boost local businesses [2][4][6] Summary by Sections Metro Line Overview - Xi'an Metro Line 8 spans 49.9 kilometers with 37 stations, including 18 transfer stations, making it the most extensive and busiest line in Xi'an's metro network [1][6] - The line is projected to handle 88.69 million passengers daily within three years, potentially exceeding 176 million in the long term [1] Commercial Impact - The line's stations are expected to drive consumer traffic to surrounding commercial projects, enhancing their viability and growth [2][4] - A total of 23 key commercial projects are located within a 500-meter radius of the line's stations, including shopping centers and urban renewal projects [4][5] Case Studies of Commercial Projects - **Li Feng City (LE CITY)**: This project has undergone a transformation to become a "TOD urban sports social attraction," focusing on experiential retail and community engagement, leveraging the metro's connectivity [9][11][12] - **Happiness Forest Commercial Area**: This area aims to create a "breathable commercial street" with various attractions and activities, enhancing consumer engagement and dwell time [13][15] - **Longfor Xi'an Chang Le Tian Street**: Positioned as a community hub, this project integrates various functions and aims to attract a diverse customer base through innovative space design [16][18] - **Xi'an Sports Window NMC Center**: This project combines sports and cultural elements, creating a unique shopping experience that capitalizes on the metro's accessibility [19][21] Challenges and Opportunities - The influx of foot traffic from the metro presents both opportunities and challenges for commercial projects, necessitating effective strategies to convert this traffic into sustainable consumer engagement [6][8] - Successful projects are adapting through innovative positioning, operational efficiency, and enhanced consumer experiences to thrive in the competitive landscape created by the metro's opening [21][22]