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Advertisers in 'Wait and See Mode': MikMak’s Tipograph
Bloomberg Technology· 2025-09-26 18:38
With all these questions remaining about how on earth the algorithm continues and whether we all remain 170 million US users using it as much. What are advertising decisions being made right now. Advertisers in a wait and see mode.Right now, it is still commonplace for tech talk. And we're actually seeing all time high traffic. In September 1st, 20% of total traffic from advertisers was allocated to tick tock.If we date back to Q1, it was 10%. So people still see tick tock as a place to build brand and driv ...
Spotify will now let free users pick and play tracks
TechCrunch· 2025-09-15 13:00
Core Insights - Spotify has launched new features for free users, allowing them to search and play any song, as well as play songs shared by friends or artists on social media [1][2][3] Group 1: New Features for Free Users - The new features are named "Pick & Play," "Search & Play," and "Share & Play," enabling free users to select and play any song or search for specific tracks [2] - The "Share & Play" feature encourages users to engage with Spotify when they encounter music on social media platforms like Instagram [2][3] - Previously, free users could only shuffle songs with limited skips, but the new features enhance their listening experience [3] Group 2: Impact on Advertising Revenue - Spotify's ad business has faced challenges, with CEO Daniel Ek acknowledging that the company has been "moving too slowly" in this area [4] - The goal is for ad revenue to constitute 20% of overall revenue, but it only reached 11% as of June [4] - By introducing new features for free users, Spotify aims to increase user engagement, which could lead to higher ad exposure [4] Group 3: User Base Statistics - As of the most recent quarter, Spotify has 696 million monthly active users, with 433 million being free, ad-supported customers and 276 million being Premium subscribers [7]
Reddit Surges 120% in Three Months: Should You Buy the Stock Now?
ZACKS· 2025-09-12 17:15
Core Insights - Reddit's shares have surged 120.5% over the past three months, significantly outperforming the broader Zacks Computer & Technology sector, which rose by 17.1% [1][11] - The company's advertising revenue grew 84% year-over-year to $465 million in Q2 2025, driven by an increase in active advertisers and higher Average Revenue Per User (ARPU) [4][11] - Reddit's international revenue increased by 71.7% year-over-year to $91 million, with international Daily Active Uniques (DAUq) rising 32% to 60.1 million [12][11] Company Performance - Reddit's user engagement metrics have shown strong growth, with rising daily and weekly active users contributing to the overall performance [3] - The ARPU increased by 47% year-over-year to $4.53, indicating effective monetization strategies [7] - The platform's focus on automation and usability, including the integration of AI-powered advertising tools, has enhanced its advertising success [8] Advertising Growth - The number of active advertisers increased by 50%, reflecting Reddit's ability to attract a diverse range of businesses [4] - New tools for publishers, such as Reddit Pro, are currently in beta testing, aimed at enhancing user experience and engagement [9] - Reddit Answers saw significant growth, with weekly users increasing from 1 million to 6 million, contributing to improved ad revenue [10] Future Outlook - For Q3 2025, Reddit expects revenues between $535 million and $545 million, with a Zacks Consensus Estimate of $549.59 million, indicating a year-over-year growth of 57.77% [15] - The consensus estimate for earnings is 49 cents per share, reflecting a year-over-year growth of 206.25% [16] Competitive Position - Reddit's partnerships, particularly with Integral Ad Science, enhance its advertising measurement capabilities, providing greater transparency and reporting for advertisers [13][14] - The company's stock is currently trading at a premium, with a forward Price/Sales ratio of 19.37, higher than its historical median and peers [17] Conclusion - Reddit's expanding advertising business, growing user engagement, and improved user experience position the company favorably for future growth, justifying its premium valuation [20]
Crafting Seamless Notifications: How EngageLab's Chrome Extension WebPush Is Transforming User Engagement and Extension Efficiency
Globenewswire· 2025-08-25 09:00
Group 1: Industry Insights - Chrome extensions are becoming a vital tool for developers and brands, acting as "smart switches" for various online activities, enhancing user engagement without leaving the current page [2][3] - The global browser market is dominated by Google Chrome, which has over 3 billion users and more than 140,000 extensions, with top-performing extensions attracting over 10 million users [3] - Businesses are increasingly adopting a "website + extension" strategy, making extensions a critical second touchpoint for user engagement [3] Group 2: EngageLab's Innovation - EngageLab has introduced advanced WebPush support for Chrome Extensions, allowing seamless notifications that empower brands and developers to reach users instantly and reliably [5][10] - The new WebPush solution eliminates the need for extra permissions, leading to higher subscription rates and system-level notifications that remain visible even when Chrome is closed [8][10] - EngageLab's solution enables precision targeting using user aliases and tags, allowing for highly segmented and relevant messaging [8] Group 3: Real-World Applications - EngageLab's Chrome Extension WebPush is transforming user engagement across various industries, including productivity tools, security, financial news, e-commerce, and team collaboration [6][7] - Use cases include to-do reminders, unusual login alerts, stock price changes, price drop notifications, and task assignments, all aimed at enhancing user experience and driving engagement [6][7] Group 4: User Feedback and Advantages - Developers and business teams report improved click-through rates, better delivery of notifications, and faster integration processes with EngageLab's solution [9] - Users appreciate the lightweight SDK and flexible targeting options, which contribute to smoother recall and conversion paths [9]
SPOT Skyrockets 106% in a Year: How Should You Play the Stock?
ZACKS· 2025-08-12 16:21
Core Insights - Spotify Technology S.A. (SPOT) shares have increased by 105.9% over the past year, outperforming its industry growth of 44.9% and the Zacks S&P 500 Composite's rise of 18.3% [1] - The stock has significantly outperformed competitors Apple (AAPL) and Amazon (AMZN), which saw gains of 2.6% and 30% respectively [1] User Engagement - Spotify's monthly active users (MAUs) reached 696 million in Q2 2025, marking an 11% year-over-year increase, while premium subscribers grew by 12% [5] - Management anticipates an increase of 14 million MAUs and 5 million premium subscribers in Q3 2025, indicating strong user retention and appeal [6] Ad Monetization Challenges - Spotify faces challenges in enhancing ad monetization, which CEO Daniel Ek attributes to execution issues rather than strategic problems [7] - Changes in the Partner Program model have reduced available ad inventory, negatively impacting short-term ad revenues [8] - Recent leadership changes, including the exit of the global head of advertising sales, reflect management's dissatisfaction with progress in monetization [9] Competitive Landscape - Spotify leads the U.S. market with a 36% share of the paid audience, while Apple Music and Amazon Music hold 30.7% and 23.8% respectively, indicating significant competition [11] - Despite superior recommendation algorithms, Spotify must contend with Apple Music's lossless audio and Amazon Music's Prime Subscription offerings [12] Valuation Concerns - SPOT is currently priced at 72.39 times forward 12-month earnings per share, significantly higher than the industry average of 24.65 times [13] - The trailing 12-month EV-to-EBITDA ratio for Spotify is 61.82 times, compared to the industry's average of 35.95 times, raising valuation concerns [13] Earnings Outlook - The Zacks Consensus Estimate for earnings per share is $5.73, reflecting a 3.7% decline from the previous year, with a lack of upward revisions from analysts [16] - Seven estimates for 2025 have been downgraded in the past 30 and 60 days, indicating declining analyst confidence [16] Dividend Policy - Spotify does not pay dividends and has no plans to do so in the future, which may deter income-seeking investors [17] Investment Recommendations - Despite significant growth in MAUs and premium subscribers, challenges in ad monetization and increasing competition suggest caution for long-term investors [18] - High valuation and weak earnings prospects further complicate the investment landscape, leading to recommendations for current investors to consider selling [19]
Duolingo(DUOL) - 2025 Q2 - Earnings Call Transcript
2025-08-06 22:30
Financial Data and Key Metrics Changes - The company reported a 40% year-over-year growth in Daily Active Users (DAUs) for Q2, which is a decrease from the 60% growth seen in the same quarter last year [9][10] - The company raised its full-year guidance due to record profitability and strong top-line growth [4] Business Line Data and Key Metrics Changes - The percentage of subscribers using the Max subscription increased from 5% to 8% over the past few quarters, indicating growth in this segment [19][20] - The Super subscription is performing better than expected, contributing to the slower growth of Max [20] Market Data and Key Metrics Changes - The Chinese market is identified as the fastest-growing market for the company, with successful partnerships, such as with Luckin Coffee, enhancing brand visibility [14][15] - The company is facing regulatory challenges in China regarding the use of local language models, which is delaying the rollout of certain features [15][16] Company Strategy and Development Direction - The company is investing in new areas such as chess, math, and music, which are expected to drive long-term growth [4][41] - The company plans to start spending on marketing in the U.S. to counteract slower growth rates compared to other markets [118][120] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in overcoming recent challenges related to social media sentiment and user engagement, indicating that the negative impact is expected to be temporary [11][94] - The company is optimistic about the future growth of the Max subscription and the overall user engagement metrics [50][88] Other Important Information - The company is transitioning from a "hearts" mechanic to an "energy" system for free users, which has shown positive impacts on DAUs and engagement metrics [62][65] - The company is testing a web purchase flow to bypass app store fees, which could significantly increase profit margins in the future [26][27] Q&A Session Summary Question: Can you break down the primary drivers behind DAU growth moderation? - Management noted that DAU growth was 40%, slightly lower than expected due to negative sentiment from social media regarding AI comments [9][10][11] Question: Can you provide an update on the Max subscription? - The Max subscription has grown to 8% of total subscribers, but its growth was slower than expected due to challenges for beginner users with the video call feature [19][20][21] Question: What are the early learnings from the energy system? - The energy system has increased DAUs, time spent, and subscriber conversion, although some users have expressed dissatisfaction with the change [62][73] Question: How is the company addressing user engagement in the U.S.? - Management indicated plans to start spending on marketing in the U.S. to improve user engagement, as historical growth has been slower compared to other markets [118][120] Question: What is the outlook for the Max subscription and video call feature? - Management is seeing growth in English learners using the Max subscription and video call feature, with positive early signals [86][87]
Reddit(RDDT) - 2025 Q2 - Earnings Call Transcript
2025-07-31 22:00
Financial Data and Key Metrics Changes - Revenue grew 78% year over year to $500,000,000, marking the fastest quarterly growth rate since 2022 [6][29] - Daily active users increased to 110,000,000, up 21% year over year, with growth in both the U.S. and international markets [6][32] - Adjusted EBITDA reached $167,000,000, with a margin of 33%, up over 1,900 basis points year over year [30][32] - GAAP net income was $89,000,000, translating to $0.48 per basic share [41] Business Line Data and Key Metrics Changes - Advertising revenue grew 84% year over year to $465,000,000, driven by broad-based strength across the business [20][32] - Other revenue, including data licensing, reached $35,000,000, growing 24% year over year [32] - Average revenue per user (ARPU) grew 47% year over year to $4.53 [32] Market Data and Key Metrics Changes - Revenue in the U.S. grew significantly, with international markets also showing strong performance, particularly in Europe [32] - The total active advertiser count expanded by over 50% year over year [20] Company Strategy and Development Direction - The company is focusing on improving the core product, enhancing search capabilities, and expanding internationally [12][15] - Strategic investments are being made in sales, marketing, and machine learning to drive user engagement and revenue growth [35][36] - The company is deprioritizing certain initiatives, such as the user economy, to concentrate resources on areas that will drive immediate results [12][46] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the future, highlighting a unique opportunity for Reddit as a community-driven platform in an increasingly automated world [7][16] - The company is focused on building a more personalized user experience to enhance engagement and retention [84] - Future revenue estimates for Q3 2025 are projected to be between $535,000,000 and $545,000,000, representing 54% to 56% year-over-year growth [42] Other Important Information - Machine translation is now live in 23 languages, facilitating international expansion [15] - The company is investing in marketing strategies to increase user awareness and engagement [19][20] Q&A Session Summary Question: What is one memorable discussion you had at the Cannes Lions Festival? - Management highlighted a discussion where an advertiser realized a new customer segment opportunity and praised the quality of the team [44] Question: What projects are being prioritized over the user economy? - The focus is on improving user engagement through core app improvements and diversifying traffic sources [46] Question: What innovations are expected in the ad business? - Exciting innovations include Dynamic Product Ads and automation features to enhance advertiser onboarding and performance [57] Question: How are user trends evolving in the U.S.? - User trends improved throughout Q2, with better traction noted as the quarter progressed [55] Question: How is the advertising relationship evolving? - The company is seeing growth in active advertisers and has created a global accounts team to service larger clients [68] Question: What are the early learnings from testing Reddit Lite internationally? - The test showed that simplifying the app experience leads to better engagement, and the focus is now on incorporating these improvements into the core app [102]
Spotify Stock Soars 124% in a Year: Time to Buy, Hold or Fold?
ZACKS· 2025-06-11 15:35
Core Insights - Spotify Technology S.A. (SPOT) shares have increased by 123.7% over the past year, significantly outperforming its industry growth of 37.3% and the Zacks S&P 500 Composite's rise of 13.2% [1] - SPOT has outperformed streaming competitors such as Apple (AAPL), which declined by 1.7%, and Amazon (AMZN), which gained 16.2% during the same period [1] User Engagement - Spotify's monthly active users (MAUs) reached 678 million in Q1 2025, marking a 10% year-over-year increase, while premium subscribers grew by 12% [5] - The growth is primarily driven by strategic focus on emerging markets, particularly in Latin America and other regions, enhancing user acquisition [5][6] - The company aims to achieve a target of one billion users globally by 2030, supported by its user engagement trends and geographic diversification [6] Growth Projections - Spotify anticipates adding 11 million MAUs and 5 million premium subscribers in Q2 2025, indicating strong user engagement momentum [7][8] - The Zacks Consensus Estimate projects Spotify's revenues for 2025 and 2026 at $19.9 billion and $22.8 billion, reflecting year-over-year growth rates of 17.6% and 14.3% respectively [9] Liquidity and Profitability - Spotify's current ratio was reported at 1.48 at the end of Q1 2025, which is below the industry average of 2.38, indicating potential liquidity concerns [10] - The return on equity (ROE) for Spotify was 22.5%, significantly lower than the industry average of 32.3%, with a decline of 310 basis points from the previous quarter [12] Valuation Concerns - Spotify's forward 12-month price-to-earnings ratio stands at 60.5, exceeding the industry average of 39.7 [14] - The trailing 12-month EV-to-EBITDA ratio for Spotify is 68.3, which is substantially higher than the industry average of 14.5, raising valuation concerns [16][18] Investment Outlook - The expansion of Spotify's user base is crucial for its competitive positioning against major players like Amazon and Apple [19] - Despite a strong outlook for revenue and earnings growth, the company's liquidity and profitability metrics lag behind industry standards, suggesting a cautious investment approach [19][20]
Cricut(CRCT) - 2025 Q1 - Earnings Call Transcript
2025-05-06 21:00
Financial Data and Key Metrics Changes - Total sales in Q1 2025 decreased by 3% year on year, with revenue of $162.6 million [7][27] - Net income for Q1 2025 was $23.9 million, representing 14.7% of total sales, compared to $19.6 million or 9% per diluted share in Q1 2024 [34][27] - Operating income increased to $29.3 million or 18% of revenue, up from $25.2 million or 15.1% of revenue in Q1 2024 [34] - Gross margin improved to 60.5% from 54.7% in Q1 2024, with platform gross margin at 89.2% and product gross margin at 32.7% [31][32] Business Line Data and Key Metrics Changes - Platform revenue increased by 2% year on year to $80 million, driven by paid subscriber growth [27][28] - Product revenue declined by 7% year on year to $82.6 million, with connected machines revenue up by 4% but accessories and materials down by 15% [27][29] - Paid subscribers increased by over 6% year on year to just over 2.97 million, with a sequential increase of 15,000 [20][28] Market Data and Key Metrics Changes - International revenue for Q1 2025 was $35.1 million, an increase of 8% year on year, representing 22% of total revenue compared to 19% in Q1 2024 [30] - Strength was noted in the UK, Germany, META, and Latin America markets, while Australia showed continued softness [30] Company Strategy and Development Direction - The company is focused on increasing user acquisition, engagement, and subscriptions, with a particular emphasis on new product launches and marketing strategies [12][20] - A new engagement marketing platform was launched to drive user return and project inspiration [17][54] - The company aims to reclaim market share in accessories and materials by enhancing product offerings and competitive pricing [22][25] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the uncertainty introduced by tariffs but expressed confidence in the company's supply chain configuration and profitability [6][39] - The company expects total sales to decline year on year in the first half of 2025 but anticipates a less severe decline compared to the first half of 2024 [40] - Future marketing investments will be data-driven, considering potential changes in consumer spending due to tariffs [39] Other Important Information - The board approved a special dividend of $0.75 per share and a recurring semiannual dividend of $0.10 per share, payable in July 2025 [36][37] - The company remains debt-free and generated $61.2 million in cash from operations in Q1 2025 [35] Q&A Session Summary Question: What are some of the levers to mitigate tariff-related headwinds? - The company has diversified its supply chain outside of China, with most finished goods now sourced from Malaysia and other countries [44] - Pricing strategies will be deliberate, with expectations of some price increases due to reduced promotions [45] Question: Can you provide details on engagement trends? - Engagement continues to be a challenge due to attrition from large cohorts acquired in previous years and lower project creation from newer users [52] - Initiatives are in place to improve onboarding experiences and enhance user engagement through personalized notifications [54][56] Question: What gives confidence in reaching an inflection point this year? - Signs of improvement in machine sales and platform growth, along with successful new product launches, contribute to this confidence [59][61]
Netflix won't break out subscriber numbers in its earnings anymore. Here's what Wall Street will be focused on instead.
Business Insider· 2025-04-16 21:17
Core Viewpoint - Netflix will no longer disclose subscriber figures in its earnings report, shifting focus to metrics like user engagement and revenue, which it believes better reflect its business health as it matures [1] Group 1: Earnings Expectations - Analysts anticipate a modest first quarter for Netflix following a strong fourth quarter, primarily due to a weaker content lineup [2] - Wall Street is uncertain about what metrics Netflix will disclose, focusing instead on financial health and margin expansion [2] Group 2: Advertising Strategy - Analysts are keen to hear details about Netflix's ad rollout, which is expected to double ad revenue this year after a 150% increase in ad commitments during last year's upfronts [3] - The importance of revenue growth from advertising is emphasized, with expectations for significant profits due to operating leverage from cost management [4] - Economic uncertainties, including tariffs, may impact Netflix's advertising business, raising concerns about its pricing power in a challenging macroeconomic environment [5][7] Group 3: Ad Technology and Market Position - Netflix has developed in-house ad technology and is transitioning away from Microsoft’s Xandr, with analysts looking for updates on attracting new advertisers [8] - Since launching its ad tier in 2022, Netflix has seen rapid growth, reaching 70 million global users by November, with over 55% of new sign-ups in ad-supported regions [9] Group 4: Content Strategy and Market Competition - Analysts are interested in Netflix's plans for sports programming and creator-driven content strategies to compete with YouTube [10] - The potential for monetization through creator-led content and the use of AI tools for efficiency and personalization is highlighted [10] Group 5: Password Sharing and User Growth - There is curiosity about the timeline for Netflix's password sharing crackdown to yield significant benefits, with expectations for continued growth from ad-supported users [11]