小红书如何讲好 预制菜"销字 经"？佛山这场 产业盛会有答案 _南方+_南方 plus 当今数字化时 代，如何用互联 网思维开展商品 营销，找到新的 生意增长机会 点，成为摆在传 统生产企业面前 一座大山。7月 18-20日，第三 届中国国际（佛 山）预制菜产业 大会（下称"产 业大会"）将在 佛山潭洲国际会 展中心举办，小 红书官方商业化 营销经理凝光将 在启动活动现 场，带来一众干 货分享，为预制 菜企业介绍小红 书平台营销实战 案例，为行业发 展提供消费决策 新路径。 小红书作为3亿 月活用户的"生 活百科全 书"和"消费决策 场"，正成为食 饮品牌营销的重 要阵地。通过真 意增长新趋 势"，分别从小 红书"特色食 品"流量趋势分 析、最新"特色 食品"赛道玩法 及政策、高效使 用小红书商业化 产品以及小红书 优秀实战营销案 例分享等方面开 展主题演讲，现 场将发布小红 书"特色食品"赛 道行业流量趋势 图，协助企业找 到蓝海赛道。同 时，现场"手把 手"教学企业如 何快速起号及找 实分享的内容社 区，小红书能够 为消费者提供深 度阅读体验，帮 助他们在众多产 品中做出选择。 此外，小红书通 过精细化分 ...

Core Insights - The article highlights the transformative impact of AI technology on mobile marketing, marking a significant shift towards efficiency, precision, and creativity in the industry [1] - The company, Wanka Yilian, aims to leverage its unique position in the smartphone ecosystem to achieve a revenue target of 10 billion RMB within five years through a dual strategy of embracing AI and expanding overseas [1][8] - The company has established itself as a leading service provider in mobile game distribution, holding core agency qualifications with major smartphone manufacturers, covering over 90% of the mobile market [2] Financial Performance - In 2024, Wanka Yilian reported a revenue of 2.627 billion RMB, representing a year-on-year growth of 25.2%, with an adjusted net profit of 33.609 million RMB, up 3.4% [4] - The company’s partnership with Apple and Huawei has been pivotal, with Apple Store becoming a core agency since 2023, contributing to the expansion of its business into overseas markets [4] Strategic Direction - Wanka Yilian has outlined a strategic plan focusing on "AI + Overseas Expansion" to drive rapid business growth, aiming for a compound annual growth rate of approximately 30% to reach 10 billion RMB in revenue by 2029 [8][10] - The company plans to maintain its leadership in traditional advertising while expanding its overseas business, which is expected to match domestic revenue levels in the future [10] AI Integration - The integration of AI technology is seen as a key driver for the company's future growth, with plans to enhance its digital marketing services through three core modules: advertising engine, creative engine, and intelligent service [13] - The company aims to evolve from a platform-based model to an intelligent ecosystem, emphasizing the importance of continuous investment in talent and technology [7][11] Market Positioning - Wanka Yilian is positioned to capitalize on the global market trends, breaking geographical boundaries and reducing reliance on a single market, thereby creating a more robust growth trajectory [14] - The company’s deep partnerships with major smartphone manufacturers enhance its ecological collaboration capabilities, facilitating its transition from a mobile marketing expert to an AI-driven global intelligent service provider [14]

Core Viewpoint - The article discusses the decline of Century Baijie, a major internet marketing company in Hubei, due to changes in Baidu's channel model, leading to the loss of its core revenue source and eventual bankruptcy [8][10][24]. Group 1: Century Baijie's Rise and Fall - Century Baijie, established as Baidu's provincial agent in 2003, thrived during the internet boom, achieving annual sales of 2 billion and net profits of 300 million at its peak [9][10]. - The company was recognized with multiple awards from Baidu, including the "Special Contribution Award" and "Annual Star of Baidu Bidding Ranking" during its prime [9][10]. - The shift in Baidu's channel model, which eliminated exclusive agency rights, marked the end of Century Baijie's profitable era, leading to its liquidation [13][24]. Group 2: Baidu's Strategic Shift - Baidu's decision to abolish the exclusive agency model across several cities indicates a significant transformation in its advertising strategy, moving towards a service provider model [13][24]. - The company's core online marketing revenue fell to 16 billion in Q1 2025, a 6% year-on-year decline, reflecting a broader trend of decreasing market share in the advertising sector [15][16]. - Baidu's advertising budget allocation has shifted dramatically, with only 5% directed towards Baidu, while 70% is now spent on competitors like Douyin and Taobao [16]. Group 3: Challenges in AI and Search Business - Despite investing over 180 billion in AI, Baidu has not established a clear competitive advantage, as evidenced by the decline of its AI product, Wenxin Yiyan, in user engagement [17][18]. - The company's search advertising business faces challenges from AI-generated content, which has reduced user engagement with traditional ads [20]. - Baidu's attempts to pivot into various sectors, including automotive and e-commerce, have not yielded significant breakthroughs, highlighting the urgency for innovation in its core search business [21][24].

Core Viewpoint - The "Jingxi Crafts Valley" new vocational training program in the Mentougou District aims to enhance skills and promote rural revitalization through systematic training in internet marketing and live streaming sales [3][7]. Group 1: Program Overview - The program is part of the Mentougou District Human Resources and Social Security Bureau's initiative to address the skills upgrade bottleneck in urban and rural labor forces, focusing on cultural tourism promotion and homestay services [3][5]. - The first training session attracted 140 participants eager to improve their skills and serve their hometowns, highlighting the demand for new skills in the digital economy [3][5]. Group 2: Training Structure - The training employs an innovative model combining professional training, special competitions, and targeted recruitment, focusing on roles such as live salespersons, video promoters, and lifestyle service experience providers [5][7]. - The program includes expert-led sessions on safety, theoretical knowledge, and practical experience, ensuring the curriculum is relevant and effective [5][7]. Group 3: Recruitment and Outcomes - A specialized recruitment fair was held during the training, offering over 70 job positions in live streaming operations, hosting, and short video planning, attracting nearly 200 job seekers [5][7]. - Participants reported that the training significantly enhanced their employability and confidence in serving their communities, with many expressing the practical utility of the skills learned [5][7]. Group 4: Future Plans - The program will continue to develop a skilled workforce suited to new business models, leveraging the region's rich ecological and cultural tourism resources for economic development [7]. - Upcoming initiatives include a vocational skills competition for internet marketers, with winners receiving national certification and titles such as "Mentougou Star Host" and "Rural Recommendation Officer" [7].

如果你有产品、品牌、项目，想在抖音上做推广，第一步一定绕不开达人合作。很多人也都在问： 怎么找抖音达人？去哪里对接资源？不想被骗，有没有靠谱的渠道？ 确实，现在"达人带货""达人口播"是内容推广的热门方式，但不是所有人都知道去哪找对接、怎么谈合作。下面就从新手视角出发，分享5个常见、相对靠 谱的达人资源获取渠道，外加一些合作建议，供你参考。 先快速过一遍几种主流合作方式，便于你根据需求选择： 口播种草：达人拍视频介绍你的产品/服务，主打信任背书； 直播带货：达人直播间挂车卖货，按销售额抽佣； 短视频挂车：达人发布短视频，视频下挂购物链接； 内容植入：在日常视频中自然提到产品，适合品牌曝光。 不同行业、不同预算适合不同方式，有的适合硬广，有的适合"软种草"。 1. 巨量星图 这是抖音官方的达人合作平台，有达人报价、案例、粉丝量、领域分类等，非常规范。你可以注册品牌主账号后，直接搜索、筛选达人，线上下单、自动结 算。 适合预算充足、有团队运营的商家。 2. 第三方达人资源平台 市面上也有很多达人对接平台，专门收集达人资料、报价和合作通道，例如： BD邦（如果你想整合推广+项目对接资源） 这些平台多数可以按粉丝量、 ...

Core Viewpoint - *ST Fanli (600228) announced that its wholly-owned subsidiary, Shanghai Zhongyan Information Technology Co., Ltd., plans to acquire 60% equity of Guangzhou Fengteng Network Technology Co., Ltd. from Song Ruijin and Song Ruijin for a consideration not exceeding 28.8 million yuan. The transaction aims to enhance the company's advantages in internet effect marketing and expand its marketing capabilities across multiple traffic platforms [1]. Summary by Relevant Sections - **Transaction Details** - The acquisition price is set at a maximum of 28.8 million yuan [1] - After the transaction, Shanghai Zhongyan will hold 60% equity in Guangzhou Fengteng [1] - **Valuation and Performance** - The total equity of Guangzhou Fengteng was valued at 65.3 million yuan as of the assessment benchmark date, reflecting an appreciation rate of 137.07% [1] - **Strategic Intent** - The transaction is intended to strengthen the company's position in the internet effect marketing sector and to increase the scale of its effect marketing business [1] - The payment for the transaction will be made in installments and will include performance assessment clauses [1]

中国互联网营销市场 | 研究报告 核心摘要： 《2025年中国互联网营销市场研究报告》显示，网络广告市场持续扩容、稳步发展。2023年，中国互联网 广告市场收入较2022年增长12.4%，达到11317亿元。电商和短视频平台成为广告主最青睐的两大媒体类 型，贡献大部分市场收入。在技术创新、需求迭代与媒介进化的共同作用下，产业链各方积极探索为市场注 入发展动能。2024年大模型技术持续推动AIGC全场景渗透，开启数字营销新篇章。从内容侧来看，微短剧 正成为新的流量入口，多主体入局推动市场扩容，为品牌营销带来新的内容载体。顺应内容和媒介的生态化 趋势，场景的重要性日益凸显，场景化种草使品牌从满足需求走向激发需求，成为流量红海时代寻求增量的 新解法。消费者作为广告营销传播的直接受众，始终处于品牌信息传递的终端位置。随着生活方式变迁、价 值观念重构、社会心理变化，消费者的行为模式正经历深刻变化，消费动机的转型直接重塑了品牌与受众的 沟通逻辑。品牌营销策略必须紧跟社会结构的动态变化，因时因地制宜地调整。 2024年国民经济呈现平稳运行态势，但外部环境的不确定性对消费需求形成阶段性制约。下半年增量政策 的密集出台有效提振 ...

证券代码：603825 证券简称：华扬联众 公告编号：2025-072 华扬联众数字技术股份有限公司 关于提前归还临时补充流动资金的募集资金的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 华扬联众数字技术股份有限公司（以下简称"公司"）于2024年8月29日召开第五届董事会第十四次会 议、第五届监事会第六次会议，审议通过了《关于公司使用部分闲置募集资金临时补充流动资金的议 案》，同意公司使用不超过人民币2,366万元闲置募集资金临时补充流动资金，使用期限自公司第五届 董事会第十四次会议审议通过之日起不超过12个月。具体内容详见公司于2024年8月31日在上海证券交 易所网站（http://www.sse.com.cn）披露的《关于使用部分闲置募集资金临时补充流动资金的公告》 （公告编号：2024-047）。 公司于2024年9月5日召开第五届董事会第十五次（临时）会议、第五届监事会第七次（临时）会议，审 议通过了《关于公司使用部分闲置募集资金临时补充流动资金的议案》，同意公司使用不超过人民币 13,000万元闲置募集资 ...

随着移动支付的普及，微信二维码红包营销系统逐渐成为商家推广和吸引客户的重要工具。利用微信这一社交平台，商家可以 通过二维码红包的形式，向用户传递优惠和促销信息，从而提升品牌知名度和销售额。本文将详细介绍微信二维码红包营销系 统的原理、优势以及实施策略，帮助商家更有效地利用这一工具。 微信二维码红包营销系统的基本原理是通过生成包含优惠信息的二维码，用户扫描后即可领取红包。红包可以是现金、优惠券 或其他形式的奖励。这种形式不仅简单易用，而且能够通过社交传播迅速扩大影响力。当用户领取红包后，往往会将这一信息 分享给好友，进一步增加了品牌的曝光率。 首先，微信二维码红包营销系统的优势体现在以下几个方面： 1.便捷性：用户只需使用手机扫描二维码，即可领取红包，操作简单，不需要复杂的注册或填写信息。这种便捷性大大降低了 用户的参与门槛，促使更多人愿意尝试。 3.精准营销：商家可以根据目标用户的偏好和行为数据，制定个性化的红包活动。例如，可以针对特定的节日、活动或用户群 体设计不同类型的红包，提升活动的针对性和有效性。 4.提升用户黏性：通过定期的红包活动，商家可以与用户建立更紧密的联系，提升用户的忠诚度。用户在感受到实惠 ...

Core Insights - The article emphasizes the growing importance of SEO training in Xiamen as more businesses focus on online promotion in the digital age [1][3]. Group 1: Core Content of Xiamen SEO Training - The training will cover essential SEO topics such as keyword research, website structure optimization, and content optimization [4]. - Keyword research is highlighted as the foundation of SEO, teaching participants how to analyze and select relevant keywords with high search volumes [5]. - Website structure optimization is crucial for user experience and search engine efficiency, with detailed guidance on URL design, navigation menus, and internal linking [6]. - Content optimization is essential for attracting and retaining users, focusing on high-quality article writing, title design, keyword placement, and multimedia elements [9]. Group 2: Practical Case Studies in Xiamen SEO Training - Successful SEO case studies will be analyzed to understand how keyword, structure, and content optimization lead to improved rankings [10]. - Failed SEO case studies will also be reviewed to identify common pitfalls and learn how to avoid similar mistakes [10]. - The training will address industry trends and algorithm updates to keep SEO strategies current [12]. - User behavior analysis will be taught to enhance keyword selection and content creation strategies [12]. Group 3: Recommendations and Insights from Xiamen SEO Training - Continuous learning and practice are essential in the SEO field, encouraging participants to stay updated on industry trends and algorithm changes [12]. - Team collaboration and communication are vital for successful SEO projects, with strategies for effective teamwork being emphasized [12]. - The selection of appropriate tools and resources can significantly enhance efficiency in SEO work [12]. - Patience and perseverance are necessary traits for success in SEO, with encouragement to maintain a positive mindset [12]. Group 4: Target Audience and Preparation for Xiamen SEO Training - The training is suitable for business owners, website administrators, and marketing professionals looking to improve website rankings and traffic [13]. - Participants are advised to have a basic understanding of SEO and prepare necessary materials for practical exercises [15].