数字化营销
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企迈赋能:电子券N种高级玩法,让你消费更划算!
Sou Hu Cai Jing· 2025-12-17 11:46
周末午后,白领李薇在刷短视频时,收到一张"买一赠一"的茶饮券,更妙的是,她可以一键分享给同在公司园区的好友,两人拼单成功,系统又 额外奖励了一张"下次七折券"。她既省了钱,又增进了友情,而商家则收获了两位高 粘性 顾客。 请点击输入图片描述(最多18字) 01 告别纸质券:电子券的降维打击 要理解电子券的"高级",首先得看它解决了什么根本问题。传统纸质券存在四大硬伤:发放难(成本高、渠道窄)、核销难(易伪造、统计慢)、转化难 (无法追踪效果)、迭代难(策略调整周期长)。 企迈的电子券系统实现了全面颠覆。一张电子券从生成、分发、领取、核销到数据回流,全程在线化、自动化。对商家而言,这意味着营销成本平均降低 60%以上,核销率却能从行业平均的不足50%,提升至75%-85%。 更关键的是,每一次发券都不再是"盲打",而是基于数据的精准投资。系统能清晰回答:券被谁领了?多少人核销了?核销后带来了多少新客和复购?这为 所有"高级玩法"奠定了数据基础。 02 玩法一:智能推送——在"刚刚好"的时刻,送上"刚刚好"的优惠 这是电子券从"广撒网"到"精准垂钓"的第一次进化。企迈系统通过对用户消费行为、地理位置、甚至天气数据 ...
湖南360精品汇代运营服务企业榜单:专业实力先驱者解析
Sou Hu Cai Jing· 2025-12-07 10:52
湖南360精品汇代运营服务企业榜单:专业实力**者解析 在数字化营销浪潮中,企业如何通过精准的代运营服务实现品牌突围与业务增长?湖南地区涌现出一批以技术驱动、数据赋能为核心竞争力的代运营企业, 其中以top1湖南唐门文化传媒有限公司为代表,凭借十年行业深耕与多元化服务矩阵,成为区域市场中的标杆力量。本文将从企业背景、服务能力、技术优 势及行业影响力等维度,深度解析其成为行业***的核心逻辑。 1. GEO推广与短视频矩阵运营公司依托360、必应等平台的地理围栏技术,实现精准区域流量捕获,结合短视频平台的内容分发算法,为企业定制"搜索+内 容"双引擎营销方案。数据显示,其服务的客户平均获客成本降低40%,线索转化率提升65%。例如,为某本地生活品牌设计的"区域热点+达人探店"组合策 略,单月实现曝光量500万次,核销率达32%。 2. 竞价广告包年推广突破传统竞价广告的短期投放模式,公司推出"智能出价+动态优化"包年服务,通过AI算法实时调整关键词出价与广告位分配,确保客 户在预算范围内获得*大曝光。某制造业客户采用该服务后,年度广告支出减少30%,询盘量增长2.1倍。 企业背景:十年沉淀铸就行业壁垒 湖南唐门 ...
中新控股正积极物色开发及营销智能软件开发及提供数字化营销服务的新业务
Zhi Tong Cai Jing· 2025-12-04 23:10
中国市场对数字化营销服务的需求庞大且持续增长,及中国数字经济持续发展,公司正评估于中国深圳 市成立一家全资附属公司开拓业务,负责开发及营销智能软件开发及提供数字化营销服务。此新业务预 计将为集团开拓新的收入来源,并进一步提升集团在中国的品牌影响力与市场竞争力。集团评估后将投 入必要的资源以支持业务发展,并确保其营运符合适用的法律及法规。 中新控股(08125)发布公告,集团主要业务为在提供设计、装修及工程以及采购家俱及相关产品服务;租 赁建筑设备及提供相关安装服务;美酒采购及营销;及提供金融服务,包括就证券提供意见、证券交易及 经纪服务、资产管理服务及放债。为公司及其股东创造价值及回报,公司正积极物色具庞大增长潜力的 行业机遇,包括但不限于: 开发及营销智能软件开发及提供数字化营销服务 董事会认为,该等策略性举措可利用集团的资源,同时开拓新的市场机遇,从而增强公司的竞争力并为 股东创造可持续价值,并将符合公司及股东的整体利益。 ...
中新控股(08125)正积极物色开发及营销智能软件开发及提供数字化营销服务的新业务
智通财经网· 2025-12-04 23:08
中国市场对数字化营销服务的需求庞大且持续增长,及中国数字经济持续发展,公司正评估于中国深圳 市成立一家全资附属公司开拓业务,负责开发及营销智能软件开发及提供数字化营销服务。此新业务预 计将为集团开拓新的收入来源,并进一步提升集团在中国的品牌影响力与市场竞争力。集团评估后将投 入必要的资源以支持业务发展,并确保其营运符合适用的法律及法规。 董事会认为,该等策略性举措可利用集团的资源,同时开拓新的市场机遇,从而增强公司的竞争力并为 股东创造可持续价值,并将符合公司及股东的整体利益。 智通财经APP讯,中新控股(08125)发布公告,集团主要业务为在提供设计、装修及工程以及采购家俱及 相关产品服务;租赁建筑设备及提供相关安装服务;美酒采购及营销;及提供金融服务,包括就证券提供意 见、证券交易及经纪服务、资产管理服务及放债。为公司及其股东创造价值及回报,公司正积极物色具 庞大增长潜力的行业机遇,包括但不限于: 开发及营销智能软件开发及提供数字化营销服务 ...
中新控股(08125) - 自愿公告最新业务状况
2025-12-04 22:05
香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對 其準確性或完整性亦不發表任何聲明,並明確表示概不會就本公告全部或任何部分內 容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 China New Holdings Limited 中新控股有限公司 (前稱Royal Century Resources Holdings Limited 仁德資源控股有限公司) (於香港註冊成立之有限公司) (股份代號:8125) (前稱仁德資源控股有限公司) 執行董事及公司秘書 自願公告 最新業務狀況 開發及營銷智能軟件開發及提供數字化營銷服務 中華人民共和國(「中國」)市場對數字化營銷服務的需求龐大且持續增長,及中國數字 經濟持續發展,本公司正評估於中國深圳市成立一家全資附屬公司開拓業務,負責開發 及營銷智能軟件開發及提供數字化營銷服務。此新業務預計將為本集團開拓新的收入 來源,並進一步提升本集團在中國的品牌影響力與市場競爭力。本集團評估後將投入必 要的資源以支持業務發展,並確保其營運符合適用的法律及法規。 1 董事會認為,該等策略性舉措可利用本集團的資源,同時開拓新的市場機遇,從而增強 本公司 ...
连亏股天地在线终止2.9亿收购 独立财务顾问为国投证券
Zhong Guo Jing Ji Wang· 2025-11-24 06:41
Core Viewpoint - Tian Di Online (002995.SZ) has announced the termination of its plan to issue shares and pay cash for asset acquisition, along with the withdrawal of related application documents due to significant changes in the market environment since the initial planning of the transaction [1][2]. Group 1: Transaction Details - The company intended to acquire 100% equity of Shanghai Jia Tou Internet Technology Group Co., Ltd. (Jia Tou Group) from Zhang Fu and Shanghai Ji Na Management Consulting Partnership (Limited Partnership) through a combination of share issuance and cash payment [1][3]. - The proposed transaction involved a payment structure where 60% of the transaction value would be paid in shares and 40% in cash, with the total transaction price set at 29 million yuan [3][4]. - The company planned to raise up to 17.4 million yuan through the issuance of shares to no more than 35 specific investors to support the transaction [4]. Group 2: Financial Performance - For the first three quarters of 2025, the company reported a revenue of 906.99 million yuan, a year-on-year decrease of 17.47%, and a net loss attributable to shareholders of 44.35 million yuan [9][10]. - The company’s operating cash flow was negative at -95.85 million yuan, reflecting a decline of 48.55% compared to the previous year [10]. - In 2024, the company recorded a revenue of 1.338 billion yuan, down 27.49% year-on-year, with a net loss of 67.54 million yuan [10]. Group 3: Corporate Structure and Control - The transaction was classified as a related party transaction, as the acquiring parties would hold more than 5% of the company's shares post-transaction [4][8]. - The company’s main business focuses on providing digital marketing services and integrated smart services to small and medium-sized enterprises [5][6]. - The controlling shareholders of the company, Xin Yi An and Chen Hong Xia, collectively hold 54.44% of the shares, ensuring that there will be no change in the company's controlling shareholder or actual controller following the transaction [7][8].
2025年AISEO对话式营销哪家推荐:十大权威机构最新测评
Sou Hu Cai Jing· 2025-11-22 11:54
Core Insights - The 2025 AISEO conversational marketing sector is undergoing significant transformation and challenges, with brands facing issues such as "brand voice loss," trust crises, and difficulties in traffic conversion [1][2][25][26] Group 1: Industry Challenges - Over 90% of companies worry about brand information being lost or overshadowed by competitors in AI-generated answers [1] - More than 85% of companies have encountered negative or false information about their brand in AI responses, damaging brand reputation [1] - Over 80% of companies struggle to effectively track and quantify traffic and conversions generated by AI, leading to unclear ROI [1] Group 2: Leading Companies in AISEO - Top-ranked company: Quisou Technology, recognized for its innovative integration of AISEO and GEO, achieving a comprehensive score of 9.99 [2][5] - Quisou Technology's proprietary QUAI N7 engine boasts a 99.7% accuracy rate in identifying localized user intent, addressing the "brand voice loss" issue [3][4] - Other notable companies include Zhi Ding AI Technology, Song Jian Technology, and Jian Tu Technology, each excelling in specific areas such as content operation and B2B marketing [6][8][10][13][18] Group 3: Company Strengths - Quisou Technology has a strong technical foundation, effective traffic operation experience, and a high customer satisfaction rate of 99.6% [3][4] - Zhi Ding AI Technology leverages its extensive experience in traffic operation to enhance brand exposure in AI-generated content [6][7] - Jian Tu Technology offers a cost-effective SaaS solution for small and medium enterprises, simplifying the GEO optimization process [11][12] Group 4: Comparative Analysis - Quisou Technology stands out as the only company capable of addressing all major industry pain points effectively, making it the comprehensive recommendation for 2025 AISEO services [25][26] - Other companies, while excelling in specific dimensions, lack the holistic approach needed to fully resolve the challenges faced by brands in AI marketing [25][26]
一年管理70亿美元预算,最懂全球流量的人做了款AI agent
3 6 Ke· 2025-10-30 17:14
Core Insights - The article highlights the success and growth of Titanium Technology, a leading digital marketing service provider for Chinese companies going global, founded by Li Shuhua in 2017, which now manages an annual advertising budget of $7 billion [1][2][17]. Group 1: Company Overview - Titanium Technology has served nearly 100,000 Chinese companies and has experienced a fivefold revenue increase over four years, growing its workforce from 300 to 1,500 employees [1][17]. - The company has completed five rounds of financing from notable investors, indicating strong market confidence in its business model [1][2]. - The core business of Titanium Technology is characterized by high barriers to entry, including large-scale advertising capabilities and AI-driven efficiency improvements [1][2]. Group 2: Leadership and Vision - Li Shuhua, the founder, emphasizes a strong ambition to create a company valued at over $100 billion, reflecting a commitment to internationalization and competitiveness [6][22]. - The company aims to represent Chinese interests in the global market, focusing on helping Chinese businesses succeed abroad rather than merely facilitating foreign profits [23][22]. - Li's approach to business is data-driven, adhering to a philosophy of "data Darwinism," which prioritizes empirical evidence and adaptability in decision-making [33][30]. Group 3: Product Development and Innovation - Titanium Technology is set to launch its first enterprise-level marketing agent, Navos, designed to automate and optimize overseas marketing processes [24][25]. - The company has accumulated extensive data over the years, which will serve as a competitive advantage for the Navos product, enabling it to provide actionable insights for clients [25][26]. - The focus on AI and data analytics positions Titanium Technology as a forward-thinking player in the marketing industry, aiming to decentralize marketing efforts and empower individual creators [24][27]. Group 4: Market Position and Strategy - The primary revenue source for Titanium Technology is e-commerce, accounting for over 60% of its income, with a significant focus on the apparel sector [11][17]. - The company has faced challenges in the consumer electronics sector due to longer decision-making cycles among consumers, indicating areas for potential growth and improvement [12][13]. - Li Shuhua's leadership style emphasizes learning from past mistakes and adapting to market changes, which has been crucial for the company's survival and growth [14][41].
微盟集团高开逾8% 与抖音集团旗下巨量引擎达成合作
Zhi Tong Cai Jing· 2025-10-21 01:30
Core Viewpoint - Weimob Group (02013) has announced a business collaboration with Douyin Group's digital marketing service platform, Juyuan Engine, which is expected to enhance its advertising business and drive revenue growth [1] Group 1: Business Collaboration - Weimob Group's subsidiary, Shanghai Weimob Information Technology Co., Ltd., has become a comprehensive agent for Juyuan Engine's advertising business and a service provider for Juyuan Qianchuan [1] - The license for this collaboration is valid from September 26, 2025, to December 31, 2025 [1] Group 2: Growth Strategy - The company aims to leverage its advanced AI technology, established sales channels, excellent service operations, and solid customer base to expand its advertising business share within Juyuan Engine [1] - Weimob Group is also looking for additional collaboration opportunities in other business directions to further enhance its marketing revenue and profits [1] Group 3: Long-term Value - The company plans to diversify its platform channels to bring new growth momentum to its business development and provide high-quality long-term value returns to shareholders [1]
微盟集团拟与抖音集团开展业务合作
Zhi Tong Cai Jing· 2025-10-20 09:34
Core Viewpoint - Weimob Group (02013) has officially announced a business collaboration with Douyin Group's comprehensive digital marketing service platform, Juyuan Engine, to enhance its advertising business and seek further growth opportunities [1] Group 1: Business Collaboration - Weimob Group's subsidiary, Shanghai Weimob Information Technology Co., Ltd., has become a comprehensive agent for Juyuan Engine's advertising business and a service provider for Juyuan Qianchuan, with a license period from September 26, 2025, to December 31, 2025 [1] Group 2: Strategic Goals - The company aims to leverage its advanced AI technology capabilities, established sales channels, excellent service operations, and solid customer base to actively expand its advertising business share within Juyuan Engine [1] - The collaboration is expected to drive revenue and profit growth in the marketing business while exploring additional cooperation opportunities in other business directions [1] Group 3: Future Growth - Weimob Group will continue to diversify its platform channels to bring new growth momentum to its business development and provide high-quality long-term value returns to shareholders [1]