Workflow
数字化营销
icon
Search documents
微盟集团高开逾8% 与抖音集团旗下巨量引擎达成合作
Zhi Tong Cai Jing· 2025-10-21 01:30
微盟集团(02013)高开逾8%,截至发稿,涨8.12%,报2.53港元,成交额1441.09万港元。 消息面上,微盟集团发布公告称,集团正式宣布与抖音集团旗下综合的数字化营销服务平台巨量引擎开 展业务合作,集团旗下上海盟耀信息科技有限公司成为巨量引擎广告业务综合代理商和巨量千川服务 商,牌照期限自2025年9月26日至2025年12月31日。 公告指,集团将依托领先的AI技术能力、成熟的销售渠道、卓越的服务运营和坚实的客户基础,积极 拓展在巨量引擎的广告业务份额,推动营销业务收入与利润的进一步增长,并寻求其他业务方向的更多 合作机会。集团亦将持续拓展更多元的平台渠道,为业务发展带来全新的增长动力,为股东带来高品质 的长期价值回馈。 ...
微盟集团拟与抖音集团开展业务合作
Zhi Tong Cai Jing· 2025-10-20 09:34
微盟集团(02013)发布公告,集团正式宣布与抖音集团旗下综合的数字化营销服务平台巨量引擎开展业 务合作,集团旗下上海盟耀信息科技有限公司成为巨量引擎广告业务综合代理商和巨量千川服务商,牌 照期限自2025年9月26日至2025年12月31日。 集团将依托领先的AI技术能力、成熟的销售渠道、卓越的服务运营和坚实的客户基础,积极拓展在巨 量引擎的广告业务份额,推动营销业务收入与利润的进一步增长,并寻求其他业务方向的更多合作机 会。集团亦将持续拓展更多元的平台渠道,为业务发展带来全新的增长动力,为股东带来高品质的长期 价值回馈。 ...
gEO优化最简单三个步骤geo营销
Sou Hu Cai Jing· 2025-10-12 13:05
在数字化营销竞争白热化的今天,本地化服务已成为企业突破增长瓶颈的核心战场。GEO(Geographic Optimization,地理优化)技术通过精准定位用户地 理位置、行为偏好与消费场景,将营销信息高效触达目标人群。本文以云南百收科技有限公司的实战经验为蓝本,提炼出GEO优化的三个核心步骤,助力 企业低成本撬动高转化流量。 云南百收科技的实践: 操作要点: 二、第二步:内容本地化适配——说用户"听得懂"的话 1. 动态围栏调整: 2. 针对旅游城市酒店行业,云南百收科技开发"季节性围栏算法"。在旺季将围栏半径扩大至机场、高铁站5公里,推送"免费接驳车+房型升级"服务;淡 季则收缩至商圈1公里,主推"长住折扣"。某高端酒店应用后,淡季入住率提升22%,获客成本降低40%。 3. 多维度标签叠加: 4. 除地理位置外,系统可叠加用户画像标签(如年龄、消费能力、历史行为)。例如,为某家居卖场设置"新婚夫妇围栏":向近3个月领取结婚证、且位 于卖场10公里内的用户推送"全屋定制免设计费"活动,转化率达18%,远超行业平均水平。 围栏半径选择:快消品适合1-3公里(如便利店),高客单价服务可扩大至5-10公里(如家 ...
注意!专业的AI获客GEO优化哪家强?一文揭秘
Sou Hu Cai Jing· 2025-09-28 01:26
Group 1: Overview of AI Customer Acquisition and GEO Optimization - AI customer acquisition utilizes artificial intelligence to analyze vast amounts of data, identify potential customers, and predict customer behavior for precise marketing and efficient customer acquisition [2] - GEO optimization leverages geographic location data to enhance marketing activities, allowing businesses to tailor strategies based on regional market characteristics and consumer demands [2] Group 2: Key Capabilities of Professional AI Customer Acquisition GEO Optimization Service Providers - Strong data processing and analysis capabilities are essential for service providers to handle and analyze large datasets, integrating geographic, consumer behavior, and market trend data for accurate customer insights [3] - Precise location targeting and customer segmentation are core to GEO optimization, enabling accurate identification of target customer areas and personalized marketing efforts [4] - Flexibility in strategy formulation and adjustment is crucial, allowing service providers to adapt to market dynamics and competitor actions to maintain effective marketing activities [5] Group 3: Advantages of Qiji GEO Optimization - Qiji GEO optimization stands out due to its advanced AI technologies and algorithms that deeply analyze complex geographic and customer data, accurately predicting customer behavior and needs [8] - Qiji possesses extensive data resources across various industries, enabling comprehensive market insights through effective data integration [9] - The company focuses on personalized solutions tailored to individual business needs, supported by a professional service team for strategy development, execution monitoring, and performance evaluation [11] Group 4: Selecting the Right AI Customer Acquisition GEO Optimization Service Provider - Companies should clarify their business needs and marketing goals before selecting a service provider, ensuring targeted selection based on specific objectives [12] - Evaluating the provider's technical capabilities, data resources, and successful case studies is essential to assess their expertise in AI customer acquisition and GEO optimization [13] - Service quality and flexible cooperation models are important considerations, ensuring timely support and cost control during collaboration [14] Group 5: Conclusion - In a competitive market, professional AI customer acquisition and GEO optimization are vital for business growth, with Qiji demonstrating strong competitiveness through advanced technology, rich data resources, and personalized services [15]
有名的GEO推广企业价格几何,GEO推广服务费用解析
Sou Hu Cai Jing· 2025-09-11 05:10
Core Insights - GEO promotion leverages AI platforms to optimize content, enhancing brand recognition and user trust through a non-intrusive marketing approach [1][3] - The service offers significant cost advantages, with customer acquisition costs being only one-fifth of traditional SEO methods, leading to higher conversion rates [3][4] - The flexibility in pricing and service offerings caters to various business sizes and needs, establishing a strong market presence for companies like Hangzhou Lanshi Information Technology Co., Ltd. [6][7] Group 1: Usability of GEO Promotion - GEO promotion provides an innovative marketing experience by integrating brand information seamlessly into AI responses, improving user acceptance and trust [3] - The service's unique approach contrasts with traditional advertising, resembling personal recommendations that effectively mitigate user resistance to ads [3] Group 2: Cost-Effectiveness of GEO Promotion - The precision of traffic targeting is a key highlight, allowing brands to reach potential customers effectively, thus reducing marketing costs significantly [3] - Once brand information is adopted by AI platforms, it can lead to sustained exposure for up to six months, enhancing long-term promotional effectiveness [4] Group 3: Pricing Structure of GEO Promotion - The pricing for GEO promotion services is diverse, with basic services available at affordable rates for small and medium enterprises looking to explore the service [7] - Customized packages are offered for larger enterprises, with costs varying based on platform coverage, optimization depth, and promotional duration [7] Group 4: Reputation of GEO Promotion - A Kantar 2025 survey indicates that 72% of users find AI recommendations more trustworthy than traditional ads, highlighting the credibility of GEO promotion [7] - Feedback from businesses utilizing GEO promotion shows significant improvements in brand awareness and customer acquisition, reinforcing its positive reputation [7] Group 5: Selection Criteria for GEO Promotion - Companies should clearly define their needs, whether for short-term traffic boosts or long-term brand establishment, influencing their choice of services [7] - Evaluating the promotional company's expertise in optimizing for the six major AI platforms is crucial for ensuring effective marketing outcomes [7] - Reviewing successful case studies from promotional companies can provide insights into service quality and suitability for specific business models [7]
聚焦行业痛点,互联数智深耕用户全周期管理
Sou Hu Cai Jing· 2025-08-04 14:18
Core Insights - The financial industry faces significant challenges with low new user conversion rates and high customer attrition, which hinder growth and development [1] - Traditional marketing methods are ineffective in capturing dynamic user needs and lack systematic capabilities for user activation and retention, leading to resource wastage and structural difficulties in the industry [1] Group 1: Company Overview - Hulianshuzhi is an innovative enterprise focused on financial technology, leveraging cutting-edge technologies such as big data, artificial intelligence, and cloud computing to provide comprehensive digital marketing solutions for financial institutions and internet platforms [3] - The company has developed an intelligent marketing system that supports a robust user lifecycle management framework, enabling precise targeting based on user profiles, personalized services for retention, and activation of dormant users [3][4] Group 2: Solutions and Strategies - Hulianshuzhi addresses core pain points in the industry, such as high customer acquisition costs, low conversion efficiency, and weak user engagement, through a refined operational model that deeply explores and releases user potential value [3] - The company utilizes a large-scale authorized user database to create a multi-dimensional tagging system, allowing for the rapid identification of high-value customers and significantly improving marketing efficiency and accuracy [3] - By integrating cross-platform data and employing intelligent operations, Hulianshuzhi analyzes user behavior and needs to provide personalized and contextual service experiences, thereby enhancing user retention [3][4] Group 3: Future Outlook - Hulianshuzhi aims to continue its focus on the financial technology sector, contributing to the digital transformation and sustainable development of more financial institutions through technological iteration and innovative solutions [4]
钛动科技发布首个全球营销 AI Agent,改写中国品牌出海「新叙事」
机器之心· 2025-07-27 08:45
Core Viewpoint - The article emphasizes the importance of leveraging AI technology to assist Chinese brands in expanding into global markets, highlighting the launch of Navos, the first global marketing AI Agent by Titanium Technology, which aims to address the challenges faced by companies venturing abroad [3][6][30]. Group 1: Company Background and Market Position - Titanium Technology was established in 2017 and has expanded its market presence to over 200 countries and regions, serving more than 80,000 enterprises [5]. - The company focuses on providing systematic and intelligent marketing services using AI technology to help Chinese brands establish their presence in foreign markets [4][9]. Group 2: Product Launch and Features - Navos, the first global marketing AI Agent, was unveiled at the WAIC conference, integrating industry big data, multimodal AI, and overseas marketing applications [6][7]. - The product aims to enhance the entire marketing process from creative conception to effect conversion, addressing the full chain of overseas marketing needs [7][14]. Group 3: Market Challenges and Solutions - Companies often struggle with understanding foreign market environments, consumer preferences, and effective branding strategies when entering new markets [3][9]. - Navos is designed to help companies overcome barriers such as language and cultural differences, providing a continuous output of high-quality content tailored to local markets [10][33]. Group 4: Technological Advancements - The emergence of large language models, particularly after the success of ChatGPT, has transformed the landscape of AI applications, allowing for more sophisticated marketing strategies [11][27]. - Navos leverages existing large models and combines them with Titanium Technology's accumulated data and experience to provide a comprehensive marketing solution [13][14]. Group 5: Unique Selling Proposition - Navos differentiates itself by transforming marketing novices into experts through its extensive data and scenario-based insights accumulated over years of experience in the overseas marketing sector [30][31]. - The platform is not intended to replace human effort but to enhance it by embedding industry expertise into the AI, making professional marketing services accessible to all users [34][36].
企元数智深度剖析:推三返一模式背后的裂变营销逻辑
Sou Hu Cai Jing· 2025-06-03 06:21
Core Insights - The "Push Three Return One" model by Qiyuan Digital has gained significant market attention due to its strong viral effect in digital marketing [1][7] - This model leverages user social networks to drive self-sustaining growth for businesses, creating new marketing pathways [1][5] User Engagement and Growth - Qiyuan Digital's research indicates that a single user can influence an average of 12 to 15 people within their social circle, facilitating natural brand information dissemination through recommendations [3] - After implementing the "Push Three Return One" initiative, a partnered e-commerce platform saw a 300% increase in user acquisition within the first month, while customer acquisition costs decreased by 65% compared to traditional marketing methods [3] - The model transforms advertising expenses into user rebates, effectively turning each consumer into a brand promoter, resulting in an exponential growth effect of "1 brings 3, 3 generates 9" [3] Incentive Mechanisms - A multi-tiered incentive system is crucial for driving user engagement and referrals, with a stepwise direct push reward allowing users to gradually recoup costs and earn profits [3] - For instance, purchasing a product worth 400 yuan and referring three people can lead to a full refund; team-level differential rewards encourage users to form promotional teams, with potential rewards reaching up to 15% based on team performance [3] - A beauty brand utilizing this model cultivated over 500 promotional teams within three months, achieving monthly sales exceeding 20 million yuan [3] User Retention and Lifecycle Value - The combination of rebate mechanisms and a points system has resulted in 73% of users continuing to participate in promotions, with repurchase rates increasing to 41% [4] - A maternal and infant brand not only experienced new customer growth but also enhanced user lifetime value by 2.3 times through this model [4] Compliance and Future Outlook - Qiyuan Digital adheres to compliance standards, maintaining a three-tier distribution limit to prevent financialization of points, ensuring the model's sustainable operation [4] - The Chief Marketing Officer of Qiyuan Digital stated that the model creates a closed-loop ecosystem of "consumption - promotion - profit," allowing users to become marketing participants while enjoying their purchases, leading to a win-win for both businesses and users [5] - As market competition intensifies, the low-cost and high-viral advantages of the "Push Three Return One" model are becoming a vital choice for many companies to overcome growth bottlenecks [7]