交银国际研究 公司更新 | 消费 | 收盘价 | | 目标价 | | 潜在涨幅 | 2025 年 7 月 16 日 | | --- | --- | --- | --- | --- | --- | --- | | 港元 | | 89.80 | 港元 | 110.20↓ | +22.7% | | | 安踏 (2020 HK) | | | | | | | 2 季度流水符合预期，上半年整体业务稳步向好 个股评级 买入 1 年股价表现 资料来源： FactSet 7/24 11/24 3/25 7/25 -20% -10% 0% 10% 20% 30% 40% 50% 2020 HK 恒生指数 股份资料 | 52周高位 (港元) | 106.30 | | --- | --- | | 52周低位 (港元) | 65.90 | | 市值 (百万港元) | 249,242.59 | | 日均成交量 (百万) | 8.62 | | 年初至今变化 (%) | 15.35 | | 200天平均价 (港元) | 88.82 | | 资料来源： FactSet | | 肖凯希 cathy.xiao@bocomgroup.com (85 ...

Investment Rating - The report assigns a "Neutral" rating to the company, Li Ning (2331 HK), with a target price of HKD 16.28, indicating a potential upside of 1.4% from the current price of HKD 16.06 [1][2][5]. Core Insights - The second quarter saw a slow recovery in sales, slightly below the company's expectations, with retail sales growth in the Li Ning brand (excluding Li Ning YOUNG) showing low single-digit year-on-year growth [5][6]. - The management indicated that the recovery trend in Q2 weakened compared to Q1, and sales and discounts remain under pressure since July [5]. - The report suggests that the company's sales recovery in the second half of the year will be gradual, leading to a downward revision of net profit forecasts for 2025-2027 [5][6]. Financial Overview - Revenue projections for 2025 are set at RMB 29,007 million, reflecting a year-on-year growth of 1.2%. The revenue for 2026 and 2027 is projected to be RMB 30,103 million and RMB 30,945 million, respectively [4][8]. - Net profit estimates for 2025 have been revised down to RMB 2,678 million, with a projected decline in net profit margins due to increased promotional activities and competition [5][7]. - The report anticipates a slight decrease in gross margin for 2025, with a forecasted gross margin of 49.1% [7][8]. Sales Channel Performance - In Q2, online sales outperformed offline channels, with e-commerce showing mid-single-digit growth year-on-year, while offline retail experienced low single-digit declines [5][6]. - The wholesale channel performed better than retail, with low single-digit growth in wholesale and a decline in retail sales [5][6]. Store Optimization and Product Trends - The number of offline stores is undergoing slight adjustments, with a net increase of 11 stores compared to Q1, while Li Ning YOUNG saw a net decrease of 18 stores [6][8]. - Product category growth continued from Q1, with running and fitness categories leading, while basketball products faced significant declines [6][8].

-投资动态- AI穿搭方案公司Gensmo完成种子轮融资 近日，为时尚行业提供AI驱动的穿搭方案公司Gensmo宣布，已完成6000万美元种子轮融资。 Gensmo创立于2024年12月，其开发了创新的"试穿"功能，该功能可以接入电商平台，让用户可以实时看到数字化的着装效果，从而进行服饰混搭、造型 搭配，并找到符合预算和氛围的理想单品。（华丽志） 小编评： Gensmo此次赢得融资后，兼爱那个有望引领下一阶段的智能穿搭潮流，并推动整个时尚电商生态向更加个性化、高效的方向演进。 近日，Meta公司以约35亿美元收购全球最大眼镜制造商EssilorLuxottica公司不到3%的股份，进一步加大其在AI智能眼镜领域的投资力度。这笔交易按当 前市场价格估算价值约35亿美元（30亿欧元），Meta正在考虑将其持股比例逐步提高至5%，但该计划尚未最终确定。 EssilorLuxottica是Ray-Ban品牌的母公司，也是全球眼镜制造和销售领域的领导者。（品牌方舟） 小编评： 双方自2021年起就已展开过合作，此次投资加深了Meta与EssilorLuxottica在智能眼镜研发方面的合作关系，将助力后者拥有更多充足资 ...

Group 1: Event Overview - The 112th Tour de France has commenced in Lille, France, featuring 18 WorldTour teams, 2 Pro Continental teams, and 3 wildcard teams competing for the prestigious yellow jersey from July 5 to 27, 2025 [1] - Tadej Pogačar from UAE Team Emirates, the previous champion, aims for his fourth title, making his performance a key highlight of the event [1] Group 2: Sponsorship and Commercial Interest - Nike has partnered with the Dutch team Visma-Lease a Bike as their non-competitive apparel sponsor, while Adidas has announced a partnership with the British team INEOS Grenadiers [1] - Anta, a Chinese sports brand, has become the main sponsor of the MENTECH Continental Cycling Team, marking a significant entry into the cycling market [2] Group 3: Audience and Viewership - The Tour de France is broadcast in 190 countries, with 740 million views on its official platform last year [3] - In 2024, approximately 150 million viewers in Europe are expected to watch the event, with over 40 million viewers in France alone [3] Group 4: Economic Impact and Sponsorship Structure - The Tour de France has 59 partners, including media, broadcasting, and charity organizations, with 49 categorized into five sponsorship tiers [5] - Although specific revenue figures for the Tour de France are not disclosed, it contributed 53% to the revenue of Amaury Sport Organisation in 2023 [5] Group 5: Chinese Team Participation - The Astana team, now branded as "Xidesheng Astana Team," represents the first Chinese team to participate in the Tour de France, following a strategic partnership with Shenzhen-based Xidesheng [6] Group 6: Competitive Landscape in Cycling - Anta's entry into the cycling market is seen as a move to invigorate the sport and strengthen its position in the outdoor market [9][11] - The competition among traditional sports brands like Nike, Adidas, and Anta in the cycling sector is expected to enhance the commercial appeal of professional cycling events [13][17] Group 7: Market Trends and Consumer Behavior - The cycling market is experiencing a shift, with traditional sports brands aiming to capture market share in a segment that has been dominated by specialized cycling brands [17] - The price dynamics of bicycles have shown a disparity, with international brands reducing prices while Chinese brands like Xidesheng continue to rise [18]

Core Viewpoint - The collaboration between sports brands and fashion designers has become increasingly common, but the market is nearing saturation, leading to consumer fatigue and challenges in maintaining brand identity [1][5][13] Group 1: Collaboration Trends - Sports brands have increasingly partnered with fashion and luxury brands to reach younger consumers and inject new design inspiration [1][4] - The initial collaborations, such as Nike with Sacai in 2015, were well-received and showcased innovative designs that blended fashion with sports [2][4] - The pandemic and the rise of athleisure have prompted sports brands to further penetrate the fashion industry, seeking to attract a broader consumer base [4][6] Group 2: Challenges in Collaboration - As collaborations proliferate, issues of product homogeneity arise, with many joint products lacking a true sports essence [5][6] - Fashion brands often dominate the design process, which can lead to sports brands being perceived as secondary players in these partnerships [7][8] Group 3: Emotional Connection and Storytelling - Emotional value and storytelling behind sports products are crucial for engaging consumers, as seen in Puma's collaboration for special edition jerseys that reflect team histories [8][11] - The design of these jerseys not only caters to fans but also appeals to fashion-conscious consumers, differentiating them from typical logo-heavy collaborations [11] Group 4: Future Outlook - The global sports leisure market is projected to reach $540 billion by 2027, indicating a significant opportunity for brands [13] - To stand out in a crowded market, sports brands must assert control over product design and leverage cultural narratives and emotional connections [13] - Successful future collaborations will hinge on effectively conveying the spirit of sports and the stories behind products, achieving a synergistic effect [13]

Group 1 - Adidas has announced sponsorship collaborations with prestigious universities in China, including Fudan University and Tsinghua University, providing professional sports equipment to various high-level sports teams [1][2] - Other brands such as Asics, Li Ning, and Anta are also actively seeking partnerships with universities, indicating a trend in the sports industry to connect with academic institutions [1][2] - The collaboration with universities allows sports brands to tap into the student consumer base, encouraging sports participation and promoting a lifelong sports culture among university students [3][4] Group 2 - Universities chosen for partnerships typically have a strong sports foundation, with institutions like Peking University and Tsinghua University having a long history of high-level sports teams [2] - The growing interest in outdoor sports among university students is reflected in the increasing sports consumption, covering events and professional products [7] - Brands are moving beyond traditional sponsorships to include market-driven initiatives, such as product launches and training camps at university campuses [7][8] Group 3 - Collaborations with universities also allow brands to align their marketing strategies with the educational values and sports culture of the institutions, enhancing brand narrative [4] - Adidas has launched co-branded products with universities, such as a limited edition series with Tsinghua University, which sold out quickly, indicating strong demand [11] - The potential for commercializing university IP products is being explored, with brands creating exclusive items that resonate with students and alumni [8][11]

[Table_Title] 研究报告 Research Report 4 Jul 2025 中国服装、鞋类及配饰设计 China (A-share) Apparel, Footwear & Acc Design 大消费渠道脉搏：西南地区运动品牌专家沟通，线下零售表现承压，库存略有积压 Consumer Channel Pulse: Southwest Sportswear Experts Meeting, Offline Retail Sale Performance was Under Pressure, with Slightly Higher Inventory yy.kou@htisec.com yl.luo@htisec.com [Table_yemei1] 热点速评 Flash Analysis [(Table_summary] Please see APPENDIX 1 for English summary) 事件：2025 年 7 月 3 日，海通国际举办消费引力专场活动，邀请西南地区运动经销商专家分享行业看法与趋势。 2Q25，西南地区运动品牌线下零售表现承压，主因消费疲软。根据专家线下店 ...

20%的关税水平高于目前基准关税但低于美计划实行对等关税 央视新闻指出，7月9日是美国政府暂停征收所谓"对等关税"90天的截止期限。距离7月9日这个关税"大限"不到一周时间，特朗普政府终于宣布又达成一项贸 易协议。 美东时间7月2日周三，据新华社报道，美国总统特朗普表示，美国已经与越南达成贸易协议。特朗普当天在社交媒体"真实社交"上发文称，与越南达成一项 贸易协议，"稍后公布细节！" 报道提到，特朗普随后又发帖文称，越南所有对美出口商品将面临至少20%关税，并对美国"完全开放市场"。 特朗普在社交媒体称，越南将对出口美国的商品支付20%的关税。越南还同意，对于经越南转运最终出口至美国的其他国家商品，将被美方征收40%的关 税。 特朗普称，越南对美国全面开放市场，越南将对美国产品实施零关税。他提到，SUV或者有时人们所说的大排量发动机汽车在美国表现很好，这类产品将成 为越南各种产品线的绝佳补充。 据新华社，越南官方媒体越通社周三晚些时候报道说，越共中央总书记苏林与特朗普就越美关系及两国关税谈判等问题通电话。特朗普强调，美国将继续与 越南合作解决影响双边贸易的问题。苏林建议美方尽快承认越南市场经济地位，并取消美对 ...

Group 1 - Goldman Sachs highlights that the upcoming Q2 earnings season will be a critical period for assessing corporate profitability amid the ongoing trade war initiated by the Trump administration, with a projected 10% impact on profits due to tariff increases [1] - The S&P 500 and Nasdaq 100 indices, both at historical highs, are expected to face an "earnings test" as companies attempt to pass on increased costs to consumers, although the effectiveness of this cost transfer remains uncertain [1][4] - The earnings growth rate for S&P 500 constituents is anticipated to slow significantly, with a projected year-over-year EPS growth of only 2.6% for the April to June period, marking the lowest growth rate in nearly two years [4] Group 2 - The divergence in stock performance among companies is evident, with General Mills experiencing a 5% drop due to tariff-related cost pressures, while Nike's stock surged 15% thanks to effective supply chain management [1] - Market analysts note that the unprecedented trade disputes are impacting corporate profits through both cost inflation and demand suppression, leading to a 19% decline in the S&P 500 from its peak in April [4] - Institutional investors are becoming increasingly cautious regarding high-valuation tech giants, with some funds shifting towards consumer staples and manufacturing sectors that possess better cost transfer capabilities [4]

人民网巴黎6月30日电 （记者尚凯元）第十三届"凡尔赛跑"29日在法国凡尔赛宫花园鸣枪开跑，吸引了来自全球的23000名跑者参与。这一融合运动与 文化的盛会，展现了全民健身与世界文化遗产的完美结合。本届中国品牌的加入，更是给赛事带来了文化交流新亮点。 参赛者与宇树机器人互动。主办方供图 第十三届"凡尔赛跑"吸引了众多民众参与。主办方供图 "凡尔赛跑"由法国雨果赛事公司创办于2012年，是法国颇具影响力的群众性路跑赛事，赛道穿越凡尔赛宫恢宏的法式花园，沿途经过小特里亚侬宫、凡 尔赛运河等多处历史景观。赛事设有"皇家跑""公主跑""骑士跑"等多个趣味项目，兼具竞技性与文化性，深受各年龄段跑者欢迎。除倡导全民运动理念 外，"凡尔赛跑"亦高度重视文化遗产保护与可持续发展。赛事迄今已成功筹资修复凡尔赛宫花园内8座受损雕像，并种植超过400棵树木，为传承历史与保护 自然贡献力量。 在体坛传媒集团的积极推动下，中国知名运动品牌特步正式成为2025年"凡尔赛跑"的官方服装供应商，这也是该赛事历史上首度携手中国运动品牌。同 时，来自中国的智能机器人企业宇树科技与新能源汽车企业比亚迪也在现场展示"中国智造"的创新成果，为这一历史 ...