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再见,网红直播带货
Xin Lang Cai Jing· 2025-07-22 23:25
(来源:绝望的老爹) 网红的尽头是直播带货? 也就是两年前,小杨哥疯狂的上热搜,抖音粉丝过亿,花一亿买破产科技公司的楼,员工过万,被王海 打假。 然而,现在你很难从网上看到小杨哥的动态,只能偶尔从他人朋友圈看到了小杨嫂的身影。 具备"营业条件"的小杨哥迟迟没有正式开启直播带货业务,可能代表网红直播带货时代已经过去了。 内容电商符合大家最原始的购物习惯:逛街——冲动消费。 但不同于线下逛街,你逛到哪,平台算法说了算,而平台算法一直在进化。 我认识的做直播的人非常多,大部分都很煎熬,赚钱的凤毛麟角,我们也尝试过,也一直没能成为那凤 毛麟角的一毛一角。 直播电商行业幸存者效应非常明显,大家看到的都是平台给的信息偏差,这种信息偏差激励着一波又一 波的人前赴后继想要通过直播逆天改命,实现暴富梦想。 一个生意模式,只有参与方赚钱有章可循,ROI不再是玄学,慢慢形成一些优质的公司,才算真正的成 立。 当前的行业现状和痛点是: 1、品牌方内容能力建立难度大,购买流量成本奇高:商家普遍缺乏做内容的能力,而且对一个品牌而 言,也没有那么丰富的品牌信息要传递(品牌内涵本来应该聚焦),让品牌方高频生产含品牌主张的内 容,真的是难为他 ...
'Extreme Netflix bull' Tom Rogers explains why he is starting to worry about the streaming giant
CNBC Television· 2025-07-22 22:14
Well, shares of Netflix dropping three and a half% today, uh, now down almost 7% since reporting earnings last Thursday. And one self-proclaimed Extreme Bull is starting to worry about the stock. CNBC contributor Tom Rogers is the former NBC cable president.He is now executive chairman of AI company Clay Grid and Orbit Media and Entertainment. Tom, it's always great to see you. Great always to be with you and the gang, Melissa.Thanks for having me. We're excited that you could be here. I talked to you at ri ...
Apple Gains From Engaging Apple TV+ Content: What's the Path Ahead?
ZACKS· 2025-07-22 19:06
Apple (AAPL) is riding on its Services segment, which benefits from strong demand for Apple TV+ content. The streaming service continues to expand its slate of high-quality original content, including award-winning series like Severance, The Studio, and Slow Horses. Apple’s ongoing productions have earned widespread recognition, with Emmy nominations across 14 titles this year.Flagship titles like Severance scored 27 nominations at this year’s Emmy Awards and drove a 126% surge in sign-ups during the second ...
Netflix Lifted Guidance. Is the Stock a Buy Following Its Drop?
The Motley Fool· 2025-07-22 17:45
Netflix (NFLX -2.75%) once again delivered strong revenue and earnings growth when it reported its Q2 results on July 17, but the stock nonetheless fell on the news. The video streaming company has been a strong performer this year, with the stock up 38% year to date as of market close July 21 despite the pullback. As such, expectations were high going into the report.A huge market winner over the years, let's see if this pullback could be a buying opportunity, especially after the company raised its guidan ...
Here's Why Wheaton Precious Metals Corp. (WPM) is a Strong Momentum Stock
ZACKS· 2025-07-22 14:50
Taking full advantage of the stock market and investing with confidence are common goals for new and old investors, and Zacks Premium offers many different ways to do both.Featuring daily updates of the Zacks Rank and Zacks Industry Rank, full access to the Zacks #1 Rank List, Equity Research reports, and Premium stock screens, the research service can help you become a smarter, more self-assured investor.Zacks Premium includes access to the Zacks Style Scores as well. What are the Zacks Style Scores? Devel ...
HUYA Inc. to Report Second Quarter 2025 Financial Results on Tuesday, August 12, 2025
Prnewswire· 2025-07-22 10:00
-Earnings Webinar Scheduled for 6:00 a.m. ET on August 12, 2025-GUANGZHOU, China, July 22, 2025 /PRNewswire/ -- HUYA Inc. ("Huya" or the "Company") (NYSE: HUYA), a leading game live streaming platform in China, today announced that it will report its second quarter 2025 unaudited financial results on Tuesday, August 12, 2025, before the open of U.S. markets.The Company's management will host a Tencent Meeting Webinar at 6:00 a.m. U.S. Eastern Time on August 12, 2025 (6:00 p.m. Beijing/Hong Kong time on Augu ...
New research reveals majority of sports viewers face challenges watching streamed sports
GlobeNewswire News Room· 2025-07-22 08:00
Core Insights - The sports media landscape is shifting towards streaming, with viewers increasingly abandoning traditional broadcast and cable services [1][8] - A significant portion of sports viewers (57%) face technical challenges when streaming, including buffering and poor video quality [3][5] - The report emphasizes the need for improved streaming infrastructure and advanced video codecs to enhance the viewing experience [4][5] Streaming Trends - More than half (40%) of sports viewers exclusively watch sports via streaming services, indicating a trend of cord-cutting [6] - The percentage of US internet households paying for traditional pay TV has decreased from 62% in Q1 2020 to 42% in Q1 2025 [7] - Sports fans spend an average of $88 per month on streaming services, compared to $64 for non-sports viewers [7] Demographic Insights - Younger viewers (under 35) are more likely to watch sports on social media platforms (40%) compared to older viewers (13% for those aged 55+) [7] - A higher percentage of female sports fans (49%) stream sports exclusively compared to male fans (42%) [7] - Poor video quality is particularly problematic for younger viewers, with 31% of those aged 18-24 reporting issues like freezing and buffering [7] Technical Challenges - The report identifies poor video quality as a major issue, with 18% of sports viewers reporting this problem [7] - Advanced video codecs like HEVC and H.266 (VVC) are suggested as solutions to improve streaming quality and reduce latency [4][5] - The need for a seamless streaming experience is critical for maintaining viewer engagement and satisfaction [8]
X @Bloomberg
Bloomberg· 2025-07-21 20:00
Netflix and Disney are dabbling in artificial intelligence tools for video made by the startup Runway AI https://t.co/rzC2ldx7vh ...
Peacock Streaming Service Increasing Subscription Prices This Week
Forbes· 2025-07-21 17:35
Pricing Changes - Peacock is increasing the prices of its monthly and yearly streaming packages, with the ad-based Peacock Premium tier rising to $10.99 per month and $109.99 per year, while the ad-free Peacock Premium Plus tier will increase to $16.99 per month and $169.99 per year [4] - This marks the third price increase for Peacock since its launch in April 2020, when the ad-based tier was initially priced at $4.99 per month and the ad-free tier at $9.99 per month [6] Competitive Landscape - Following the price increases, Peacock's subscription costs will surpass those of major competitors such as Netflix, Disney+, HBO Max, and Paramount+ [5] Subscriber Growth - As of early 2025, Peacock reported having 41 million subscribers, an increase from 36 million in 2024 [8] Service Offerings - In addition to the price hikes, Peacock will introduce a cheaper alternative called Peacock Select, priced at $7.99 per month or $79.99 per year, which includes current seasons of NBC-TV and Bravo programming along with some library titles [7]