鹮游中国 首乘易行 汉中机场持续打造民航服务新质 生产力 在民航服务领域，首次乘机旅客往往面临流程陌生、操作复杂等难题。为破解这一痛点，汉中机场认真 落实民航西北地区管理局首乘服务系列活动要求，依托"汉中出发 鹮游中国"服务品牌，创新推出"首乘 易行"服务产品，通过数字化赋能、全流程陪伴和精准化服务，开启了民航服务新质生产力的积极探 索，得到了广大旅客的好评。 破局行业痛点，构建1+7服务矩阵 全流程标准化服务。通过制定"主动识别、主动引导、主动服务"三个主动服务工作思路，持续打造"1站 4点"的首乘工作场景，形成了"一眼能看到，一问就知道、一站能办理、一路有陪伴"的标准化服务流 程。 全岗位服务规范。在严格落实首问责任制的基础上，以客运服务岗位通岗作业技能提升为抓手，将首乘 服务操作规范纳入员工的SOP手册中，通过制定标识到位、话语到位、表情到位、手势到位、引导到 位、交接到位、信息到位的"7个到位"服务标准和实施全员首乘服务绩效考核，服务品质得到持续提 升。 全链条服务延伸。针对首次发货、提货的客户，汉中机场从费用优惠、时间缩短、专人接待等环节提升 服务体验，针对许多本地农民选择空运发送农副产品多的情况， ...

Investment Rating - The report assigns a "Buy" rating, indicating an expectation that the stock will outperform the CSI 300 Index by more than 20% over the next six months [48]. Core Insights - The report highlights that the Chinese economy is showing signs of recovery, with significant increases in both loans and deposits in January 2024, with RMB loans increasing by 5.13 trillion and deposits by 4.32 trillion [3][4]. - The mechanical industry in China is projected to grow steadily, with a 6% increase in value added for large-scale mechanical industries in 2024, supported by favorable policies and demand recovery [24][25]. - The smartphone market is experiencing robust growth, with a 22.1% year-on-year increase in domestic smartphone shipments in December 2024, driven largely by 5G devices [27]. Summary by Sections Financial Sector - In January 2024, household loans increased by 443.8 billion, while corporate loans rose by 4.78 trillion, indicating a strong demand for credit [4][5]. - By the end of January 2024, the total RMB loan balance reached 260.77 trillion, reflecting a year-on-year growth of 7.5% [6]. Mechanical Industry - The mechanical industry is expected to maintain a stable growth trajectory, with 72 out of 122 monitored products showing production increases [25]. - The report notes a significant rise in the production of electric machinery and generator sets, with a 16% increase in generator set production [25][27]. Technology and Telecommunications - The domestic smartphone market saw shipments of 34.528 million units in December 2024, with 5G phones accounting for 88.1% of total shipments [27]. - The report emphasizes the importance of digital transformation in the mechanical industry, with over 80% of large enterprises adopting digital design tools [27]. Logistics and Trade - The report discusses the launch of a pilot program for logistics data sharing across 16 cities, aimed at reducing logistics costs and improving efficiency [19][20]. - The initiative is expected to enhance data interoperability among various transport modes and improve supply chain transparency [21][22]. Consumer Market - Shanghai's government plans to implement six major actions to boost consumption in 2025, including initiatives for upgrading consumer goods and enhancing service quality [31][32]. - The focus will be on promoting new consumption models, such as live commerce and digital trade, to stimulate economic activity [33][34].