Summary of The Buckle (BKE) Update - February 05, 2025 Company Overview - The Buckle operates retail stores across 42 states, currently managing 440 stores, a decrease from 444 stores as of February 06, 2024 [4] Key Financial Metrics - Comparable store sales for the four-week period ended February 01, 2025, increased by 4.4% compared to the same period in the previous year [1] - Total net sales for the four-week fiscal month decreased by 18% to $59.5 million, down from $72.6 million in the prior year [1] - Men's sales decreased by 2.5% for the same four-week period [1] Sales Composition - Men's business represented approximately 46.5% of total sales, down from 50.5% in the prior year [2] - Women's business saw a 14% increase in sales, representing approximately 53.5% of total sales, up from 49.5% [2] - Accessory sales increased by approximately 10%, while footwear sales decreased by about 7.5% [3] Pricing and Transaction Metrics - Overall price points for men's products increased by about 0.5%, while women's price points rose by approximately 4.5% [2] - Average accessory price points decreased by about 1%, and average footwear price points increased by about 2.5% [3] - Units per transaction (UPT) decreased by approximately 3%, while average transaction value saw a slight increase compared to the prior year [3] Forward-Looking Statements - The company does not provide guidance on current sales or project results for the next quarter, citing material risks and uncertainties that may affect future performance [4]

Table of Contents As Filed with Securities and Exchange Commission on September 18, 2023 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 DIGITAL BRANDS GROUP, INC. (Exact name of registrant as specified in its charter) (Primary Standard Industrial Classification Code Number) (I.R.S. Employer Identification Number) 1400 Lavaca Street Austin, TX 78701 (209) 651-0172 (Address and telephone number of registrant's principal ...

Financial Data and Key Metrics Changes - The company reported adjusted earnings per diluted share of $0.28, down from $0.34 in the same quarter last year [21] - Total sales were $545 million, a decrease of 2.4% year-over-year, with a 3% decline on a comparable sales basis [22] - Gross margin was 39.8%, down from 41.4% last year, indicating a normalized margin due to steady inventory flow [23] Business Line Data and Key Metrics Changes - Soma experienced a 2.1% net sales increase, with comparable sales down 0.5%, marking a sequential improvement over the last four quarters [22][5] - Chico's saw a 2.5% decline in comparable sales, while White House Black Market's comparable sales fell 5.7%, both on top of nearly 30% increases on a two-year stack basis [22] - Average dollar sale and units per transaction increased across all brands, offset by a decrease in transaction count [22] Market Data and Key Metrics Changes - The company gained market share among customers aged 45 and older with household incomes over $100,000, with Soma significantly outperforming the market in the same demographic [8] - Total inventory was down 11%, with on-hand inventory down 0.3%, indicating a healthy inventory position entering the second half of the year [9][26] Company Strategy and Development Direction - The company focuses on being customer-led, utilizing stores, digital platforms, and social media to enhance customer experiences and drive long-term growth [10] - The strategic pillars include being product-obsessed, digital-first, and operationally excellent, with ongoing investments in technology and marketing to support growth [20] - The company plans to manage expenses while investing in areas that drive customer growth and store productivity [23] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the back half of the year, citing positive customer responses to new fall assortments and a healthy inventory position [29] - The company expects total sales for fiscal 2023 to be flat to low single-digit growth compared to last year, with improving trends anticipated in Q3 and Q4 [28][29] - Management highlighted the importance of maintaining a balanced assortment and strategic promotions to navigate the current market environment [73] Other Important Information - The company ended the quarter with $151 million in cash and total liquidity of $386 million, with only $24 million in debt [24][25] - The redesigned loyalty programs have seen nearly 90% enrollment among apparel customers, driving higher units per transaction and average dollar sales [19] Q&A Session Summary Question: Can you expand on inventory and trend changes for Q4 by brand? - Management noted that total inventory was down 11%, with fresh fall inventories up 12%, indicating a healthy position for Q3 [34] Question: What are the factors affecting gross margin? - Management highlighted corporate savings and occupancy costs as key factors, with a moderate gross margin contraction expected for the year [38][39] Question: How are outlet trends progressing? - Management reported a rebound in outlet stores, with positive foot traffic and conversion rates, although digital outlet sales remained soft [42][43] Question: What is the status of customer reactivation? - Management indicated strong reactivation of lapsed customers, with new customer growth up across all brands [44] Question: How is the dress business performing at White House Black Market? - Management acknowledged a sequential improvement in sales, with inventory levels now balanced between fashion and basics [71] Question: Is there a trend back towards casual wear? - Management clarified that the trend is more about proportion changes rather than a strict shift towards casual or dressy styles [75]

Table of Contents WASHINGTON, D.C. 20549 AMENDMENT NO. 3 TO FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 Digital Brands Group, Inc. (Exact name of registrant as specified in its charter) As filed with the Securities and Exchange Commission on August 24, 2023 UNITED STATES SECURITIES AND EXCHANGE COMMISSION (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) 1400 Lavaca Street Austin, TX 78701 (209) 651-0172 (Address and ...

TABLE OF CONTENTS As filed with the Securities and Exchange Commission on August 4, 2023 Registration Statement No. 333-272965 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 AMENDMENT NO. 2 TO FORM S-1 Digital Brands Group, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) Delaware 5699 46-1942864 (I.R.S. Employer Identification Number) 1400 Lavaca Street ...

Table of Contents As filed with the Securities and Exchange Commission on June 27, 2023 Registration Statement No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 Digital Brands Group, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) 1400 Lavaca Street Austin, TX 78701 Delaware 5699 46- ...

UNDER THE SECURITIES ACT OF 1933 DIGITAL BRANDS GROUP, INC. FORM S-1 Table of Contents As Filed with Securities and Exchange Commission on January 30, 2023 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 REGISTRATION STATEMENT (Exact name of registrant as specified in its charter) (Primary Standard Industrial (State or other jurisdiction of incorporation or organization) Classification Code Number) 1400 Lavaca Street Austin, TX 78701 (209) 651-0172 (Address and telephone number of re ...