秋日妆容趋势及消费者评价分析 邀请好友送额度 扫描⼆维码获取专属的邀请链接 2025秋⽇妆容社媒趋势分析报告 撰写机构: Social Research | 报告⽇期: 2025年9⽉29⽇ 秋⽇妆容整体热度与平台表现分析 本章旨在对2025年秋⽇妆容在社交媒体上的表现进⾏宏观分析，以揭⽰其整体热度变化和各平台间的差异。通 过对2025年6⽉⾄9⽉相关数据的量化分析，我们发现秋⽇妆容并⾮横空出世，⽽是在社交媒体上呈现出随季节 推移⽽热度逐渐攀升的态势。从夏季末的初步探索，到秋季的全⾯爆发，整体呈现出积极向上的趋势。这种季节 性规律与消费者对美妆产品和信息的需求变化紧密相关。 从平台表现来看，种草平台、抖⾳、微博三⼤社交媒体在秋⽇妆容话题上扮演着不同的⻆⾊[10]。种草平台以其 专业的内容社区属性，在声量上占据显著优势；⽽抖⾳则凭借其短视频形式的强⼤传播⼒，在互动量上遥遥领 先。相⽐之下，微博在秋⽇妆容话题上的声量和互动量均相对较弱。为了更清晰地展现秋⽇妆容热度的时间变化 规律，以及不同平台在其中扮演的⻆⾊，接下来我们将分别从社交媒体声量与互动量的时间趋势和各平台热度贡 献对⽐两个⽅⾯⼊⼿，进⾏更深⼊的分析。 ...

Core Insights - e.l.f. Cosmetics has announced a partnership with Twitch to introduce a new in-stream live-shopping feature, marking a first for the platform [1] - This collaboration aims to enhance e.l.f.'s engagement with the Twitch community, allowing viewers to purchase products directly during streams without interruptions [1] Company Summary - e.l.f. Cosmetics is a brand under e.l.f. Beauty, which is publicly traded on NYSE under the ticker ELF [1] - The partnership with Twitch is designed to leverage e.l.f.'s existing popularity within the gaming and streaming community [1] Industry Summary - The integration of live-shopping features on streaming platforms represents a growing trend in e-commerce, particularly among younger audiences who frequent these services [1] - This innovative approach could set a precedent for other brands looking to engage with consumers in real-time through digital platforms [1]

Mergers & Acquisitions - Rhode 被 Elf Cosmetics 以 10 亿美元的价格收购 [1] Industry Trends - Hailey Bieber 加入了不断增长的 beauty supermoguls 行业 [1]

Oct 15, 2025 12:00 PM Eastern Daylight Time NIQ Announces the 2025 North American Breakthrough Innovation Award Winners Canada United States These brands have distinguished themselves by responding to emerging consumer needs with bold, relevant solutions—whether it's delivering better-for-you options, elevating indulgence, or enhancing everyday convenience. Their success reflects a growing demand for products that not only perform but also connect meaningfully with consumers' lifestyles and values. Hero Mig ...

Company Overview - Rhode's founder, Hailey Bieber, discusses challenges of motherhood [1] - Rhode's $1 billion sale to E.l.f Beauty is mentioned [1] - The definition of success is explored [1]

Summary of Key Points from the Conference Call Industry Overview - **Industry**: Beauty and Cosmetics in China - **Current Trends**: China's beauty demand and promotions have stabilized in 2025, with growth driven by onshore e-commerce channels while travel retail continues to decline [1][2][4] Market Performance - **Sales Growth**: Government data indicates a 3.3% growth in cosmetics sales from January to August 2025, slightly below GDP growth but an improvement from a 1.1% decline in 2024 [2][4] - **Channel Performance**: - E-commerce platforms experienced a 5-10% growth in beauty sales [2] - Hainan travel retail saw an 8-10% decline [2] - Offline sales are expected to be a drag on overall performance [2] Key Brand Performances - **L'Oréal**: Sales dipped by 0.2% to 0.3% in Q1 2025 but rose by 3% in Q2 2025, with a full-year target of approximately 5% growth [4] - **Estée Lauder**: Onshore e-commerce grew in mid-single digits in Q1 2025, with travel retail contributing about 15% of full-year sales [4] - **Shiseido**: Reported a low single-digit decline in Q2 2025 sales, with e-commerce up in low teens but offline and travel retail down sharply [4] - **Amorepacific**: Post-restructuring, sales in China increased by 30% YoY in Q2 2025, with expectations for double-digit growth into Q3 2025 [4] - **LG Household & Health Care (LGHH)**: Focus on profit led to over a 10% sales decline in China and a 30% drop in travel retail in H1 2025 [4] - **Giant Biogene**: Expected 21% sales growth in H2 2025 for Comfy and 33% for Collgene, with strong performance anticipated during the 11.11 shopping event [4] - **Proya**: Sales trends remain weak in Q3 2025, with potential for growth momentum in 2026 [4] 11.11 Shopping Event Insights - **Promotions**: Tmall's event began on October 15, 2025, with a notable reduction in overall promotions compared to previous years [3][4] - **Average Selling Price (ASP)**: Most leading brands' flagship products showed similar or slightly higher ASP year-over-year [3] Market Risks and Future Outlook - **Risks**: The industry faces risks related to over-reliance on large promotions and macroeconomic weaknesses [2] - **Price Competition**: Expected to moderate somewhat, indicating a potential stabilization in pricing strategies [2] Additional Insights - **Korean Cosmetics**: Travel retail for Korean cosmetics shipped to China is estimated to have declined by 25-30% in the first half of 2025 [2] - **Channel Overhaul**: The necessary channel overhaul for China's beauty market appears to have concluded, with travel retail dropping to approximately 50% and 60% of their respective peaks in 2021 [2] This summary encapsulates the key points discussed in the conference call regarding the beauty and cosmetics industry in China, highlighting market performance, brand-specific insights, and future outlooks.

Core Points - Kylie Jenner, under the moniker "King Kylie," released her first song "Fourth Strike" in collaboration with pop duo Terror Jr, marking a nostalgic return to her earlier public persona [1][3] - The release of the song is part of a broader marketing strategy for the King Kylie Collection of cosmetics, celebrating the 10th anniversary of Kylie Cosmetics, which was valued at over $1 billion in a 2019 deal with Coty Inc [4][8] - The song's music video garnered 366,000 views on Kylie Jenner's YouTube channel shortly after its release [6] Product Launch - The King Kylie Collection will launch on October 18, featuring a new eyeshadow palette, makeup brushes, and returning signature products from the early days of Kylie Cosmetics, such as the "Dead of Night" and "True Brown K" lip kits [7] Financial Background - Kylie Cosmetics was initially valued at $1.2 billion when Jenner sold 51% of the company to Coty for $600 million in 2019, but her billionaire status was later questioned by Forbes, which revised her net worth to under $900 million [8][9]

NEW YORK--(BUSINESS WIRE)--Bobbi Brown Cosmetics is proud to announce actress, entrepreneur, and podcast host Sara Foster as its newest Global Ambassador, marking the beginning of a long-term partnership that will spotlight the brand's "Effortlessly Put-Together†campaign and celebrate its timeless philosophy of confidence through simplicity. Known for her sharp humor, relatable candor, and modern take on beauty, Sara has become a voice for women seeking balance amid busy, multifaceted lives. A. ...

Chinese cosmetic brand Florasis is shifting the focus of its global expansion away from the US, underscoring how growing trade tensions between Washington and Beijing could shape the American ambitions of mainland consumer brands https://t.co/uIs4xbhFES ...

天眼查App显示，近日，包头市青山区芙丽嘉化妆品店（个体工商户）成立，法定代表人为贾利明，注 册资本2万人民币，经营范围为一般项目：化妆品零售；日用化学产品制造；日用化学产品销售；卫生 用品和一次性使用医疗用品销售；化妆品批发；个人卫生用品销售；母婴用品销售；服装服饰零售。 （除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...