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从“看过就走”到“沉浸式度假” 观潮经济升级 新玩法解锁新消费
Yang Shi Wang· 2025-10-08 03:03
Core Viewpoint - The article highlights the transformation of the tourism experience in Haining, Zhejiang, from a short-term viewing of the Qiantang River tide to a more immersive and diversified experience, particularly during the National Day and Mid-Autumn Festival holiday period. Group 1: Tourism Development - The Qiantang River tide is renowned as "the world's first tide," attracting numerous visitors each year around the 18th day of the eighth lunar month [1] - Haining has enhanced its tourism offerings by introducing a series of carnival activities, moving beyond just tide viewing to include music and interactive experiences [1][3] - The "Great Tide Music Carnival" features 65 top national bands and 195 musicians, with five performances daily from October 1 to October 13, extending visitor engagement [5] Group 2: Visitor Statistics - During the holiday period, the average daily visitor count at the Salt Official Ancient City reached 30,000, marking a 60% increase compared to the previous year [5] - Hotel and surrounding accommodation booking rates exceeded 80%, while local retail and dining revenues increased by 40% compared to pre-holiday levels [5] Group 3: Overcoming Short-Term Tourism Challenges - Haining is addressing the challenge of short-term tourism by promoting "all-region tourism," transforming the area from a mere viewing spot to a destination for longer stays [6] - The establishment of a countryside station along the Qiantang River caters to cycling enthusiasts, indicating a shift towards more active and engaging tourism options [8] Group 4: Infrastructure and Experience Enhancement - The local government has initiated ecological improvements along the Wengjin Line, creating a 12.5-kilometer ecological greenway to support a blend of ecology, sports, and leisure [8] - New tourism experiences such as aerial tide chasing, water sports, and mountain picking have emerged, expanding the boundaries of tourism offerings [8] - Haining is also developing ten projects, including a tide culture resort center, to guide tourism products from "sightseeing" to "experiential" [10]
央视一天两度聚焦武汉票根变身“宠粉券”,一次观赛玩转多场景消费
Chang Jiang Ri Bao· 2025-10-08 02:56
Group 1: Sports and Consumption Promotion - Wuhan is leveraging sports events to stimulate consumption, launching a "Golden Autumn Consumption Season" that connects sports with cultural tourism and retail [2] - The ongoing 2025 Wuhan Tennis Open at the Optics Valley International Tennis Center features top players and a vibrant atmosphere, complemented by a 6000 square meter sports consumption theme park called "Wuhan Tennis Carnival" [2] - The city has initiated online promotional activities, distributing "Wuhan Fan Coupons" and "University Freshman Coupons" worth a total of 10 million yuan to encourage diverse consumer spending [2] - A "Ticket Root Discount" program allows attendees to exchange their event tickets for coupons that provide discounts on dining and accommodation, enhancing the overall consumer experience [2] - Over 1300 sports events are planned for this year, expanding the "Sports+" consumption model [2] Group 2: Tourism Development - During the National Day holiday, Wuhan emerged as one of the top ten popular tourist cities in China, thanks to its diverse tourism offerings [4] - The Mulan Grassland features impressive night-time attractions, including large-scale light shows and drone performances, creating an immersive experience for visitors [4][6] - The site operates under a "day and night" model, offering various daytime activities and nighttime performances, which have attracted a significant number of tourists [6] - The Mulan Grassland has seen high occupancy rates in its themed hotels, indicating strong demand for unique vacation experiences [6]
每天200万人出境游,都去了哪里?
Xin Lang Cai Jing· 2025-10-08 02:29
文| 霞光社 归去来 编辑|刘景丰 这个长假,每天大约200万人次进出国门,比去年的187万人次还多。这是中国国家移民管理局日前给出 的预测。其中,热门目的地依然是日本、韩国等周边国家。 不过,今年国庆黄金周的出境游市场,明显呈现"冰火两重天"的格局:一边是日本热度居高不下,另一 边是泰国持续遇冷。 Airbnb《2025国庆黄金周出境游趋势报告》显示,日本成为国庆出境游首选目的地,其搜索热度较去年 近乎翻倍。携程将日本列为海外热门目的地TOP1。同程旅行数据也显示,日本稳坐9月出境游目的地榜 首,"霸榜"之势十分明显。 这股热度并非偶然,是2025年以来日本旅游市场持续走强的直接体现。JINTO(日本旅游观光厅)数据 显示,2025年8月访日外国游客人数为342.8万人次,其中中国大陆游客居首;前8个月,日本入境游客 累计达2838.36万人次,中国游客超671万人。 从客源结构来看,日本入境游市场呈现全域增长、新兴市场爆发的强劲态势:印尼以77.8%的同比增速 领跑,俄罗斯增幅更达100%,实现翻倍。菲律宾(+59.6%)、中东地区(+54.5%)、泰国(+46.9%) 与中国大陆(+46.1%)同样增长 ...
八桂烟火映盛世
Guang Xi Ri Bao· 2025-10-08 02:16
Core Viewpoint - The article highlights the vibrant atmosphere and cultural richness of Guangxi during the National Day and Mid-Autumn Festival holidays, showcasing various events and activities that attract tourists and celebrate local traditions [12][14]. Group 1: Events and Activities - A large barbecue event in Yuanbao Village, Rongshui Miao Autonomous County, attracted numerous visitors [8]. - The 2025 Rong'an Dragon Boat Open and the 24th Chang'an Dragon Boat Race featured 225 teams from across the country, blending sports, culture, and folklore [10]. - A drone show along the Yong River in Nanning contributed to the festive ambiance [4]. Group 2: Tourist Attractions - The picturesque Li River saw hundreds of bamboo rafts carrying tourists, creating a scene of "thousands of rafts competing" [12]. - The ancient town of Huangyao, the terraced fields of Longji, and the beaches of Beihai are highlighted as key attractions drawing visitors [12]. Group 3: Nightlife and Cultural Experiences - Night markets in various cities, such as the "Nanning Night" street with intangible cultural heritage performances and the "Wuzhou Time" music party, showcased vibrant nightlife [14]. - The culinary experiences in Liu Zhou's Fengqing Port, featuring local delicacies like snail noodles and sour snacks, were emphasized as a highlight for tourists [14].
秋林尽染,入目成画:“五花山”成为黑龙江秋季旅游新IP
Xin Hua Wang· 2025-10-08 01:49
黑龙江省文化和旅游厅副厅长钟华介绍,自夏季避暑旅游"百日行动"实施以来,黑龙江聚焦游客多样化 需求,开展"清凉龙江"精品线路升级、"欢腾龙江"文旅融合赋能、"满意龙江"旅游服务提质等"十大专 项行动",推动旅游市场红红火火。 当落日余晖为"五花山"的层林镀上金边,漫山的红松、白桦、樟子松在秋风中舒展。"五花山"这一秋季 旅游新IP,正为黑龙江文旅注入新活力。(记者 张玥) 每年9月下旬至10月中旬是黑龙江"五花山"的观赏季,此时的黑龙江大地,是一幅浓墨重彩的"五花山 色"画卷——伊春市铁力市桃源湖景区,大雁在"五花山"的环抱下飞过;位于齐齐哈尔市拜泉县的黑龙 江仙洞山梅花鹿国家级自然保护区,成群的梅花鹿在林间悠闲地吃草,与山色构成一幅美丽和谐的画 卷;五大连池风景区的"五花山"也进入最佳观赏期,红黄绿交织的山林与清澈湖面相映成趣…… 相关数据显示,国庆中秋"双节"期间,帽儿山、镜泊湖、五大连池等景区客流明显增加,其中五大连池 风景区接待量同比增长36%。多条主题线路预订火爆,文旅融合与贴心服务共促"金秋游龙江"热潮。 原标题:秋林尽染,入目成画:"五花山"成为黑龙江秋季旅游新IP 金秋时节,黑龙江省多地漫山遍 ...
大家假期都去哪儿了?这组出行大数据告诉你→
Yang Shi Xin Wen· 2025-10-08 01:16
今天(10月8日)是假期第8天,这个国庆中秋假期,您都去哪儿玩了?跟着大数据一起来看看全国游客的选择,感受国庆中秋假期的旅游热 度。 湖北:A级景区迎客超1862万人次 消费热力足 湖北省文化和旅游厅统计数据显示,截至昨天,假期前七天,湖北A级旅游景区接待游客1862.27万人次,星级饭店平均出租率73.17%。双节 期间,湖北文旅部门联合重点零售企业投放1亿元消费券,游客只需凭目的地为湖北的火车票、演出票等票据票根,便能兑换"吃住行游购 娱"多场景的丰富权益。 甘肃:接待游客331万人次 实现旅游花费超20亿元 记者从甘肃省文化和旅游厅了解到,昨天,全省接待游客331万人次,实现旅游花费20.4亿元。甘肃8个5A级旅游景区和敦煌莫高窟共接待游客 17万人次。 假期第七天,陕西重点监测的55家旅游景区中,西安秦始皇帝陵博物院、西安大明宫国家遗址公园、榆林古城等接待游客量位居前列。假期第 七天,陕西接待国内旅游团1758个;19家国家级和省级旅游休闲街区累计客流量达到76.63万人次,其中,西安大唐不夜城步行街、宝鸡石鼓 文化城、宝鸡西府老街客流较为集中。 广东:4A级及以上景区 昨接待游客225.3万人次 广 ...
缤纷假日 乐动琼岛
Hai Nan Ri Bao· 2025-10-08 01:12
近日,在三亚大东海旅游区,众多国内外游客前来游玩度假,在碧海蓝天间乐享惬意假期。海南日报全 媒体记者 王程龙 摄 10月7日晚,在海口万绿园举行的2025"夸下海口"草坪音乐会燃动假日夜晚。海南日报全媒体记者 李天 平 摄 ...
国庆节,逆行者堵死了通往景区的路
Hu Xiu· 2025-10-08 00:04
Core Points - The article discusses the chaotic experience of visitors at the Saihanba National Forest Park during the National Day holiday, highlighting issues with traffic management and visitor safety [2][47]. - It emphasizes the lack of effective communication and support from the park's management during peak tourist times, leading to frustration among visitors [25][50]. Traffic Management Issues - The park experienced severe traffic congestion, with vehicles stuck for long periods due to a combination of high visitor numbers and reckless driving behavior, such as cars driving in the wrong direction [10][22]. - The road leading to the park is a narrow two-way lane, which exacerbated the situation as vehicles could not pass each other effectively [6][23]. - There were no traffic lights, electronic monitoring, or clear signage to manage the flow of vehicles, contributing to the chaos [49]. Visitor Experience - Visitors expressed despair and frustration as they were unable to reach their destination after hours of travel, ultimately deciding to turn back [13][45]. - The article notes that many visitors resorted to walking to seek help, as phone lines for park management were unresponsive during the crisis [27][30]. - The lack of accountability and visible staff presence during the incident left visitors feeling abandoned and unsafe [4][42]. Recommendations for Improvement - The article calls for better management practices during peak tourist seasons, including adequate staffing and improved communication channels for visitors [48][51]. - It suggests that the park should implement measures to ensure visitor safety and streamline traffic flow, such as installing traffic lights and providing clear guidelines for drivers [49][50]. - The need for a more proactive response from park authorities during emergencies is highlighted, as visitors should not have to rely solely on their own judgment for safety [50].
中秋逢国庆 “花式”消费“节节高”
Xin Hua Ri Bao· 2025-10-07 23:30
Group 1: Consumer Trends and Experiences - The "Golden Week" during the Mid-Autumn Festival and National Day has led to a vibrant consumer atmosphere in Jiangsu, with diverse and innovative shopping experiences being offered to citizens and tourists [1] - The "Dopamine Stone Kingdom" in Lianyungang has become a popular attraction, featuring artistically designed colorful stones that provide unique photo opportunities, aligning with the 2025 cultural tourism trends [2][3] - Danyang's eyewear market has seen a surge in visitors, with daily foot traffic exceeding 20,000, highlighting the city's status as a major eyewear hub and the popularity of promotional activities [4] Group 2: Entertainment and Events - The 2025 Hua Chenyu concert in Nanjing adopted an interactive "amusement park mode," integrating music, art, and technology to enhance the audience experience [5][6] - Various scenic spots in Nanjing have organized themed events during the holiday, such as "National Style Garden" and "Cyber Heritage Celebration," creating immersive experiences for visitors [6] - The "I Appreciate Poetry and Admire the Moon" event in Qinhuai has attracted tourists with its poetic activities, enhancing the cultural experience during the Mid-Autumn Festival [17] Group 3: Local Attractions and Activities - Yangzhou has promoted "micro-vacations" with local activities that blend ecological charm and modern vibrancy, allowing residents to enjoy tourism without traveling far [7][8] - In Lianyuan, the "Puqin Garden" has hosted performances of traditional Huai Opera, showcasing local culture and attracting visitors during the holiday [9] - The "Seafood Festival" in Rudong has drawn significant crowds, with over 8,000 visitors daily, and has generated substantial sales in various consumer categories [16]
中国年轻人出游“既要又要”带火沉浸式“串游”
Zhong Guo Xin Wen Wang· 2025-10-07 22:49
Group 1 - The core viewpoint of the articles highlights the rising trend of immersive travel experiences among young Chinese tourists, particularly during the overlapping National Day and Mid-Autumn Festival holidays, leading to a significant increase in travel orders to border cities and regions [1][2] - The tourism orders for inter-provincial border cities in China have increased by 58% year-on-year, with a notable contribution from tourists in the Shanghai-Suzhou-Zhejiang "free shipping area" [1] - Young travelers are increasingly favoring low-intensity travel that allows them to experience multiple local cultures and natural landscapes in a single trip, moving away from the previously popular "special forces tourism" [1] Group 2 - There is a shift from "check-in" style tourism to immersive vacation experiences, reflecting the diverse, in-depth, and emotional travel preferences of young tourists [2] - Young travelers are seeking to enhance their cultural and historical knowledge during their trips, indicating a clear trend towards the integration of cultural tourism with various industries, which is expected to drive the quality upgrade of local tourism, dining, and entertainment sectors [2]