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小店赞助、光头免票、“恐龙”当拉拉队,“苏超”带动常州抖音团购订单同比涨42%
Cai Fu Zai Xian· 2025-06-24 10:47
Core Insights - The "Su Super" league has significantly boosted local businesses in Changzhou, with a notable increase in consumer spending and engagement on platforms like Douyin [1][6]. Group 1: Business Impact - Douyin group purchase orders in Changzhou increased by 42% from June 21 to 22, with restaurant orders rising over 56% during the same period [1]. - The "土味" sponsor, Dongha Northeast Street Barbecue, saw a staggering 3074-fold increase in Douyin search volume, along with a 732-fold increase compared to the previous period [1]. - The "小恐龙" from the Changzhou China Dinosaur Park gained popularity, leading to a 125% increase in weekend group purchase orders for the park [4]. Group 2: Promotional Activities - The Tianmu Lake scenic area launched a promotional campaign offering free admission to bald visitors, which resulted in a 456% increase in Douyin live broadcast orders from June 21 to 22 [6]. - The Tianmu Lake also introduced special ticket offers, including children's tickets priced as low as 0.1 yuan, attracting significant attention [6]. - Douyin's initiative "Follow Su Super to Explore Jiangsu" aims to enhance business growth for Jiangsu merchants, leading to a 225% increase in leisure and sports group purchase orders and an 181% increase in in-store spending [6].
五部门联合护航上海乐高乐园度假区
Zhong Guo Xin Wen Wang· 2025-06-24 08:25
Core Viewpoint - The Shanghai Market Supervision Administration, in collaboration with multiple departments, conducted a large-scale emergency response drill at the Shanghai LEGO Land Resort to ensure safety ahead of its opening [1][2]. Group 1: Emergency Drill Overview - The drill focused on the iconic observation tower, which is expected to have high visitor traffic and operational challenges due to its height of 25 meters [2]. - A simulated scenario involved a technical failure that left multiple visitors stranded at 25 meters, requiring emergency rescue support [2]. Group 2: Response and Coordination - The emergency response was completed in 40 minutes, with the special equipment inspection personnel arriving on-site within 5 minutes to assess the situation and propose a safe rescue plan [4]. - The Jinshan District Fire Rescue Bureau dispatched a fire ladder truck within 5 minutes to evaluate and execute the rescue plan, successfully transferring stranded visitors to safety [4]. Group 3: Post-Drill Evaluation - Following the drill, the Shanghai Market Supervision Administration, along with inspection professionals, conducted on-site checks of various large amusement facilities, ensuring compliance with safety regulations and operational standards [4].
拟建设两处游船码头,北京环球度假区新规划方案公示
Bei Jing Shang Bao· 2025-06-23 10:47
根据《关于环球度假区景观水系配套一期项目规划设计方案的公示》,拟在TZ00—1003—0022地块诺 金度假酒店用地、TZ00—1003—0020地块城市大道用地范围内建设两处游船码头。TZ00—1003—0022 地块北至日出巷,南至萧太后河景观水系,东至环球大道,西至萧太后河景观水系。TZ00—1003— 0020地块北至萧太后河景观水系,南至环球大道,东至萧太后河景观水系,西至规划三期主题公园用 地。本项目总建筑规模396平方米,包括候船厅、安检亭等游船服务配套设施及水上浮码头设施。最终 指标以建设工程规划许可证文件为准。 北京商报讯(记者吴其芸)6月23日,北京商报记者从北京市规划和自然资源委员会官网获悉,近日,北 京市规划和自然资源委员会发布《关于环球度假区景观水系配套一期项目规划设计方案的公示》和《关 于北京环球影城主题公园配套建设(一期)诺金度假酒店配套项目规划设计方案的公示》(以下简称《公 示》)。 根据《公示》,项目位于北京市通州区环球度假区TZ00—1003—0022地块诺金度假酒店用地内,地块 北至日出巷,南至萧太后河景观水系,东至环球大道,西至萧太后河景观水系。TZ00—1003—00 ...
“苏超”火热掀起观赛热潮 “花式宠粉”让赛事“流量”成为文旅“留量”
Yang Shi Wang· 2025-06-22 07:38
Group 1 - The "Su Super" league continues to gain popularity, with a record attendance of 36,712 spectators at the Changzhou vs. Nanjing match, surpassing the previous record of 30,823 set in Xuzhou [1][4] - The match atmosphere was intense, but Changzhou lost 0-4 to Nanjing, marking a challenging season for Changzhou, which has yet to win a match [4] - In another match, Suqian hosted Yancheng with an attendance of 26,829, where Yancheng secured a 1-0 victory, contributing to their third consecutive win [6] Group 2 - Local governments in Suqian and Changzhou are implementing promotional tourism policies to enhance the experience for visiting fans, including discounts on accommodations and dining [7] - The success of the "Su Super" league has led to increased sales of creative products related to the Changzhou Dinosaur Park, with over 15,000 units sold of the "Dinosaur Sister" series [9] - The league has spurred demand for football-related infrastructure, including the production of sports equipment and the construction of football fields across Jiangsu [12]
数娱工场 | 人气项目排队超1小时 诸多疑问待解——乐高乐园试运营首日见闻
Xin Hua Cai Jing· 2025-06-21 13:36
Core Insights - Shanghai Lego Land officially launched its public trial operation on June 20, 2023, primarily targeting visitors who purchased limited annual passes or hotel packages in early May [1] - The park's ticket sales for the official opening on July 5 have not yet sold out, indicating a lukewarm market response compared to competitors like Shanghai Disneyland and Beijing Universal Studios [2] - The park's location is criticized for being too far from central Shanghai, with a travel time of over 80 minutes compared to Disneyland's 50 minutes, which may deter potential visitors [2] Ticket Sales and Market Response - As of June 21, 2023, tickets for the official opening on July 5 remain unsold, contrasting sharply with the rapid sell-out of tickets for other major theme parks [2] - The ticket pricing structure has been deemed high, with children's tickets starting at 255 yuan and adult tickets at 319 yuan, peaking at 599 yuan during peak times [9] Visitor Demographics and Experience - The primary demographic for the park consists of families with children aged 2-12, with adults showing less enthusiasm for the attractions [3][9] - Popular attractions include the Lego Big Roller Coaster, with reported wait times varying significantly, indicating a mixed experience for visitors [6][9] Transportation and Accessibility - The park's remote location poses challenges for accessibility, with limited nearby attractions to enhance the overall travel experience [2] - Visitors have expressed concerns about potential traffic congestion during peak seasons, which could further impact attendance [2] Hotel and Accommodation Concerns - The Lego Land hotel has faced criticism for high prices and strict compensation policies, with family rooms priced at 2400 yuan on weekdays and 3200 yuan on weekends [10] - The hotel’s check-in and check-out times have been compared unfavorably to other theme parks, although the management claims this aligns with global standards [13] Legal and Policy Issues - The hotel’s compensation policy for damages to Lego models has raised legal questions regarding the reasonableness of the compensation range set between 2500 to 15000 yuan [14]
上海乐高乐园内测,最新进展!
第一财经· 2025-06-20 07:05
Core Viewpoint - Shanghai LEGO Park is set to officially open on July 5, with a focus on managing visitor flow and enhancing the overall experience for families and tourists [1][5]. Group 1: Visitor Experience and Management - The park has conducted a three-week internal testing phase, receiving approximately 50,000 visitors, primarily families, with wait times for attractions ranging from 5 to 75 minutes [1][3]. - The park aims to limit daily visitor capacity to 28,000, especially during peak seasons, to ensure a better experience and reduce long wait times [1][5]. - Feedback from visitors during the internal testing has led to adjustments, such as reducing water volume in the 4D cinema based on older visitors' experiences [3]. Group 2: Ticketing and Pricing - Shanghai LEGO Park has implemented a flexible ticket refund policy, allowing free refunds up to three days before the visit, with a one-time date change option [4]. - The park employs a six-tier pricing system, with ticket prices ranging from 255 RMB to 599 RMB, and enforces a real-name ticketing system to prevent price speculation [4]. Group 3: Transportation and Accessibility - In addition to train station shuttles, a dedicated bus route from Shanghai People's Square to LEGO Park is planned to enhance accessibility [2]. - Partnerships with local transport companies, such as Spring Airlines and Jinjiang, will facilitate direct transportation options for visitors [2]. Group 4: Attractions and Features - The park features eight themed areas, over 75 interactive rides and attractions, more than 10 retail stores, and thousands of LEGO models made from over 85 million LEGO bricks [4]. - The design incorporates elements of Jiangnan and Shanghai culture, aiming to provide a unique and immersive experience for visitors [3].
上海乐高乐园今日启动公众试运营!内测已5万人次→
新华网财经· 2025-06-20 06:43
Core Points - Shanghai LEGO Park officially opened for public trial operation on June 20, 2023, primarily welcoming visitors who purchased limited annual passes or hotel packages [1] - The park features eight major areas, including LEGO City and LEGO Friends, with over 75 interactive rides and attractions made from more than 85 million LEGO bricks [1][2] - Ticket prices start at 1,399 yuan for annual passes and 3,588 yuan for hotel packages, with daily tickets priced at 549 yuan for adults and 439 yuan for children [6][18] Group 1 - The LEGO Monkey King theme area is a global first, inspired by "Journey to the West," featuring attractions like the Flower Fruit Mountain Mystery Boat Ride [2] - The park aims to manage visitor flow, with a maximum capacity of 28,000 visitors per day, especially during peak seasons [6] - The park's total investment is expected to exceed 10 billion yuan, with a projected annual visitor count of 2.4 million [18][19] Group 2 - The park allows certain food items to be brought in, but restricts items that require heating or have strong odors [12][14] - Transportation options include a dedicated bus line and high-speed train access, with a travel time of approximately 18 minutes from Shanghai stations [11][8] - The park's ticket pricing strategy is based on extensive consumer research and market analysis, with a focus on providing a family-friendly experience for children aged 2 to 12 [18]
上海乐高乐园内测已5万人次:项目排队5~75分钟,酒店下午4点前也可入住
Di Yi Cai Jing· 2025-06-20 06:07
Core Viewpoint - Shanghai Lego Park is set to officially open on July 5, following a three-week internal testing period that welcomed 50,000 visitors, primarily families, and some adults and seniors [1][3]. Group 1: Internal Testing and Visitor Experience - The internal testing phase received 50,000 visitors, with a goal to keep ride wait times under one hour, although actual wait times varied from 5 to 75 minutes [3][4]. - The park will limit daily visitor capacity to 28,000, especially during peak seasons [3]. - Feedback from visitors during the internal testing indicated that hotel check-in could occur earlier than the stated 4 PM, depending on room cleaning status [4]. Group 2: Hotel and Transportation Services - The Lego Park hotel allows guests to check in as soon as their rooms are ready, with additional play areas available while waiting [4]. - A dedicated shuttle service from Shanghai People's Square to Lego Park is planned to launch in early July, enhancing transportation options for visitors [4]. Group 3: Ticketing and Pricing Strategy - The park will implement a flexible ticket refund policy, allowing free cancellations up to three days before the visit, with one date change permitted [4]. - A six-tier pricing system will be adopted, with ticket prices ranging from 255 to 599 yuan, and a real-name registration system will be enforced to prevent ticket scalping [5]. Group 4: Attractions and Features - Shanghai Lego Park features eight themed areas, over 75 interactive rides and attractions, more than 10 retail stores, and thousands of Lego models made from over 85 million Lego bricks [5]. - The park aims to provide a unique experience by incorporating local cultural elements into its design, enhancing visitor engagement [4][6]. Group 5: Market Impact and Expectations - The opening of Shanghai Lego Park is anticipated to be a significant highlight in Shanghai's cultural tourism market this summer, expected to boost spending across various sectors including tourism, accommodation, dining, transportation, and retail [6].
一日尽览中国“地标” 南京紫峰耸入“云霄”
Nan Jing Ri Bao· 2025-06-20 04:01
Core Insights - Shanghai LEGO Resort, the largest LEGO park globally, will open on July 5, showcasing miniature versions of Nanjing landmarks built from LEGO bricks [1][2] - The resort is designed for families with children aged 2-12, featuring 8 themed areas and over 75 interactive rides and attractions [1] - The "Mini World" exhibit will allow visitors to experience iconic Chinese architecture and historical sites in a LEGO format, enhancing cultural appreciation [1][2] Summary by Sections - **Location and Accessibility** - The resort is located in Fengjing Town, Jinshan District, and is easily accessible via high-speed rail, with travel times of approximately 18-19 minutes from Shanghai Hongqiao and Shanghai South Station [3] - Nanjing residents can reach the park in about two hours by high-speed train from Nanjing South Station [3] - **Attractions and Features** - The park includes thousands of LEGO models made from over 85 million LEGO bricks, with a focus on interactive experiences [1] - The "Mini World" features notable Nanjing landmarks like Zifeng Tower and Ming City Wall, accurately scaled and designed to reflect the city's modern and historical essence [2] - The Nanjing area within the park incorporates playful elements, such as LEGO figures engaging in various activities, enhancing the visitor experience [2] - **Entertainment and Activities** - A variety of performances and entertainment activities are planned to provide a comprehensive and enjoyable experience for visitors [3] - The park aims to blend cultural education with fun, making it an attractive destination for families [1][3]
上海乐高乐园内测已5万人次!玩乐项目排队时间5~75分钟
第一财经· 2025-06-20 03:32
"对于亲子而言要注意排队时间,我们定了一个游玩项目排队不超过1小时目标,内测三周期间玩乐项 目的排队时间从5分钟到75分钟不等。我们也会控制每天入园的人次,之前根据文旅局的相关核定, 上海乐高乐园一天最多接待人次是2.8万,当然在暑期等高峰经营期间也会更严谨。"陈洁表示,7月 初还计划开通从上海人民广场到上海乐高乐园的专车路线,也会相关部门协商,未来也拟提升高铁方 面的运力。 上海乐高乐园度假区总经理陈洁6月20日接受第一财经记者采访时透露,经历了3周左右的内测,已 接待了5万人次内测的游客,从今天开始,上海乐高乐园进入到了公众试运行。 ...