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博纳影业“维新策”:挺进2000亿市场 电影剧集短剧齐发力
Zheng Quan Shi Bao Wang· 2025-04-29 02:13
Core Viewpoint - Bona Film Group reported a significant decline in revenue and net profit for 2024, primarily due to a decrease in national box office revenue, indicating a challenging year for the film industry and the company [1] Financial Performance - In 2024, the company achieved operating revenue of 1.461 billion yuan and a net profit attributable to shareholders of -867 million yuan [1] - The total national box office in 2023 was 42.502 billion yuan, which is lower than the 43.81 billion yuan recorded in 2015, excluding the pandemic's impact [1] Industry Strategy - 2024 is characterized as a year for consolidating industry advantages and seeking content transformation, with a focus on the core film industry [1] - The company aims to explore diversified growth points, including short and long series, and AIGC (Artificial Intelligence Generated Content) [1] Content Production - In 2023, the company invested in and released 7 films, generating a total box office of 4.697 billion yuan, with notable successes including "Flying Life 2" and "The Volunteer Army: The Battle of Life and Death" [2] - The film "Legend," featuring a digital human lead, utilized Deepfake technology and achieved significant global sales, covering over 100 countries [2] Awards and Recognition - The film "Nameless," produced and distributed by Bona Film Group, won the Excellent Cinematography Award at the 20th China Film Huabiao Awards [2] Future Projects - Upcoming films include "Dragon Action," "Four Crossings," and others, with a focus on historical and revolutionary themes [3] - The company is implementing a "Bona New Forces" initiative to support young directors, aiming to release three films annually from emerging filmmakers [3] Market Expansion - The company is expanding its strategy to include short and long series, targeting a market space of 200 billion yuan, moving beyond traditional film revenue models [4] - The drama "Shangganling" achieved a peak viewership rating of 3.515% during its broadcast, indicating successful entry into the series market [5] Technological Integration - Bona Film Group is embracing technological changes, exemplified by the release of the AIGC-generated short series "Sanxingdui: Future Revelation," which garnered 160 million views [5] - The company is actively exploring new production and distribution models for short dramas, collaborating with platforms like Douyin [6]
近两年最吸金的行业,有人一次性赚2.5亿
3 6 Ke· 2025-04-29 01:23
中国短剧已席卷美国! 艾媒数据显示,截止2024年10月,有超过100款中国短剧平台在海外市场活跃,下载量超过2.8亿,平台内购收入超过4.9亿美金(折合人民币35亿元)。其 中,约7成市场在美国,在最大的几家平台上,每天都有近10部短剧开播。 这些短剧每集2-3分钟,总集数60-100集,拍摄1-2周,后期4-6周,成本约20万美金(折合人民币145万元),收入可达几百万美金,2024年,短剧《离婚 的亿万富翁继承人》曾创下高达3500万美金(折合人民币2.5亿元)的票房。 右:Carol的电影曾入围戛纳世界电影节、纽约电影节,她现在是短剧制作公司合伙人 出海短剧的主要阵营在好莱坞,制作团队大部分为中国人。 "之前影视行业留学生能找到工作的几乎没有,现在90%都去拍短剧了。" 2023年的好莱坞罢工,更是为短剧提供了肆意生长的土壤:竞品数量下降约40%,大量失业的资深演员、影视制作团队,"降级"转向短剧。 2024年,出海短剧《离婚的亿万富翁继承人(The Divorced Billionare Heiress)》创下了高达3500万美金(折合人民币2.5亿元)的票房 左:曾在制作乐高大电影、福尔摩斯系列电 ...
“火出圈”的短剧,怎么拍出来的?
Ren Min Ri Bao Hai Wai Ban· 2025-04-29 00:59
这些短剧在哪儿取景?怎么快而精地拍出来?近日,记者在海南省陵水黎族自治县找到了答案。 陵水是全国第六个启动运营欧美同学会海归小镇的城市。在陵水黎安镇,一幢幢海边别墅鳞次栉 比,纵横交错的道路向四面铺开……欧美同学会海归小镇(陵水·数字文创),正成长为一座宜创、宜 业、宜居、宜游的"数字文化出海"产业社区。 从东南亚风情的警察局,到现代化的机场候机大厅……90余种风格的拍摄场景智能联动,剧组工作 人员只需推开一扇门,即可实现"移步换景"。在海归小镇,总面积达1.4万平方米的海风国际影视基地 内,多个影视项目正在热火朝天地拍摄。 依托独特的地理位置、完善的拍摄设施和专业的服务团队,海风国际影视基地吸引了众多影视剧组 前来取景拍摄。据介绍,该基地自去年8月开放以来,已接待超60个影视项目。 "爸妈最近迷上了抖音短剧,连电视都不怎么看了""别小看这些'迷你'连续剧,剧情紧凑不拖沓,演 员虽不出名,但演技'在线'""无意间看了一集,完全停不下来"……近年来,各类短剧风靡短视频平台, 圈了一大波"粉丝",甚至火到了东南亚等地。 在陵水,短剧产业正成为当地推动文化出海、发展创作者经济的重要抓手。 据介绍,陵水在全国率先以" ...
郭靖宇:投资过亿的微短剧定档,后面还有...
Sou Hu Cai Jing· 2025-04-28 14:22
Core Viewpoint - The company is committed to both long-form and short-form content, emphasizing the importance of developing original IPs and maintaining a long-term vision in the industry [1][3][5]. Group 1: Long-form Content Strategy - The company has successfully developed the long-form series "Tang Dynasty Strange Stories," focusing on historical accuracy while allowing for fictional characters [3][5]. - The production process for "Tang Dynasty Strange Stories" involved extensive development and filming time, which has garnered respect from peers in the industry [3][5]. - The company aims to create a sustainable original IP ecosystem, moving away from reliance on web novels and celebrity-driven content [5][9]. Group 2: Short-form Content Strategy - The company is launching the micro-drama "Lion City Mountains and Seas," which is the first micro-drama with an investment exceeding 100 million yuan, showcasing a significant commitment to the short-form market [1][5]. - Other upcoming short-form projects include "Identification," "Soul Ferry: Ten Years," and "Smoke and Rain Mythical Journey," indicating a diverse portfolio of content [7][9][10]. - The rise of vertical short dramas is seen as a new opportunity for the industry, with expectations for the market size to exceed 60 billion yuan this year [15][16]. Group 3: Industry Insights and Challenges - The company acknowledges the challenges faced in the short-form market, including financial losses from earlier projects, but emphasizes the learning experiences gained [18][19]. - The introduction of a "minimum guarantee plus bonus" policy by platforms like iQIYI is viewed as a positive development for the short-form content sector [18]. - The company believes that the boundaries between short-form and long-form content will blur, making both types essential in the future of the industry [19][21].
完美世界2025首季扭亏为盈,去年更换CEO、减员1849人
Sou Hu Cai Jing· 2025-04-28 02:29
Core Viewpoint - Perfect World reported a significant increase in Q1 2025 revenue and a return to profitability, while 2024 showed a decline in revenue and a net loss, indicating a challenging year ahead for the company [1][3]. Financial Performance - In Q1 2025, the company achieved revenue of 2.023 billion yuan, a year-on-year increase of 52.22% [2]. - The net profit attributable to shareholders was 302 million yuan, marking a turnaround from a loss of 29.76 million yuan in the previous year [2]. - For the year 2024, the company reported revenue of 5.57 billion yuan, a decrease of 28.5% compared to 2023 [3]. - The net profit attributable to shareholders for 2024 was a loss of 1.29 billion yuan, a decline of 361.98% from a profit of 491 million yuan in 2023 [3]. - The basic earnings per share for Q1 2025 was 0.16 yuan, compared to a loss of 0.02 yuan in the same period last year, reflecting a 900% increase [2]. Management Changes - The company underwent a management restructuring in 2024, with the appointment of Gu Liming as the new CEO, following the resignation of the previous co-CEOs [5]. Employee Statistics - As of the end of 2024, the total number of employees at Perfect World was 3,905, a reduction of 1,849 from 5,754 in 2023 [6][9]. - The workforce composition included 2,682 in game development and film production, 758 in game and film distribution and operations, and 125 in finance [7].
我在日本拍短剧,爆了
36氪· 2025-04-27 23:57
后浪研究所 . 36氪旗下年轻态公众号。这位青年里边请,你被研究了。 短剧也"日本化"了。 文 | 杨小彤 编辑 | 薇薇子 来源| 后浪研究所(ID:youth36kr) 封面来源 | Unsplash 日本人也开始看短剧了? 以下文章来源于后浪研究所 ,作者杨小彤、薇薇子 去年2月,日本短剧平台上线了一部名叫《お嬢様のパワハラ退治》(《大小姐的权利骚扰消除》)的短剧。 拍摄地在日本,演员说日语,受众是年轻日本人。剧情是一位社长千金乔装成实习生进入自家公司,在工作过程中,敢于扇关系户上司,回怼狗腿的职场 前辈,并成功揭露了"恶毒女配"假千金的真面目。凭借着大小姐逆袭的爽文情节,这部剧也成为上半年平台观看量最高、反响最好的日本本土短剧之一。 《お嬢様のパワハラ退治》,图源网络 很难想象,日本人也开始看短剧了。 过去提起日剧,我们想到的都是《东京爱情故事》《半泽直树》《重启人生》这些情感细腻、制作精良的剧集。 但现在,日本年轻人的手机里几乎都有 一个短剧APP。每当大热新剧上线的时候,这些APP的名字就会登上日本Google Play和App Store的榜单前列。 短剧出海当然不是一件新鲜事,像ReelSho ...
2025爱奇艺世界·大会电影论坛:“燎原”“爆前”两大计划合作青年影人 39部新片亮相
Sou Hu Cai Jing· 2025-04-25 10:44
4月24日,2025爱奇艺世界·大会分论坛共创电影内容高峰论坛在北京举办。爱奇艺发布了2025年平台电影发展策略,称将搭建自制电影"三级火箭",聚焦打 造头部院线大片、先锋创新作品和精品网络电影,并公布"燎原计划""爆前计划"合作细则,持续支持青年电影人创作好内容。同时,39部爱奇艺出品电影最 新片单亮相,主创阵容强大,题材丰富类型多元,更有行业大咖齐聚共探当前中国电影市场的机遇与挑战。 爱奇艺电影及海外业务群总裁杨向华表示,在观众审美升级与跨媒介消费抢夺用户时长的行业变局下,电影产业唯有通过内容创新、制作升级,才能在多维 竞争格局中实现破局突围。基于此,爱奇艺今年正式推出"自制电影三级火箭计划",通过"大片计划""爆前计划""燎原计划"三大战略模块,系统性布局电影 制作,期待与每位有才华的电影人合作。 "燎原""爆前"两大计划 全力支持青年影人、寻找先锋力量 过去一年,电影市场院线票房及线上消费的档期效应与头部效应愈发突出,行业整体面临内容单一化、创新乏力、过度依赖头部创作者、单个项目投资风险 增大等挑战。杨向华表示,爱奇艺作为国内最大电影制播平台,将搭建自制电影"三级火箭",通过"大片计划"持续合作顶尖电 ...
光线传媒(300251):《哪吒2》助推Q1业绩高增 持续开发IP价值
Xin Lang Cai Jing· 2025-04-25 08:43
Group 1 - The company reported a revenue of 1.586 billion yuan for 2024, a year-on-year increase of 2.58%, while the net profit attributable to shareholders decreased by 30.11% to 292 million yuan [1] - In Q1 2025, the company achieved a revenue of 2.975 billion yuan, a significant year-on-year increase of 177.87%, with a net profit of 2.016 billion yuan, up 374.79% [1] - The company’s total box office for films it invested in and released in 2024 was approximately 3.27 billion yuan, with the Spring Festival film "The 20th Article" contributing 2.429 billion yuan [1] Group 2 - The company has a rich content matrix with multiple upcoming releases, including films "Unique" and "East Extreme Island" expected to launch during the May Day and summer seasons [2] - The company is actively exploring and developing various derivative products based on popular IPs like "Nezha," aiming to expand revenue channels and create a complete IP monetization model [2] - The company has adjusted its net profit forecasts for 2025-2027 to 2.361 billion, 1.210 billion, and 1.373 billion yuan, maintaining a "recommended" rating based on the strong performance of "Nezha 2" [2]
为匹配公司战略转型 唐德影视等多家公司更名
Zheng Quan Shi Bao Wang· 2025-04-25 01:16
Group 1 - Multiple companies, including Tangde Film and Television, Rhine Sports, Zhengwei New Materials, and Ruipu Biology, announced name changes to align with their strategic transformations in 2025 [1][2][3] - Tangde Film and Television will change its name to Zhejiang Huazhi Digital Media Co., Ltd. on April 25, 2025, to better reflect its future development direction and enhance brand recognition [1] - Rhine Sports changed its name to Chengdu Xintiandi Cultural Tourism Development Co., Ltd. to better align with its business characteristics and strategic positioning [2] Group 2 - Jinmao Yinniao announced a name change to Mount Everest Gold Group Company Limited, reflecting its focus on the jewelry new retail business, which contributed over 97% of its revenue for the six months ending June 30, 2024 [2][3] - Ruipu Biology changed its name to Ruipu Biological Co., Ltd. to better suit its expanded business scope and enhance its brand image, having established a significant presence with over 20 subsidiaries and 100 new veterinary drug registrations [3] - AVIC Electromechanical changed its name to AVIC Chengfei after completing a major asset restructuring, with Chengfei becoming its wholly-owned subsidiary [3]
业绩承压 传统长剧公司为自救寻“短”
Zhong Guo Jing Ying Bao· 2025-04-24 07:43
Core Insights - The year 2024 is seen as a pivotal year for traditional drama production companies in China, with many reporting revenue declines [1] - The industry is experiencing a downturn, with some companies managing to grow through cost-cutting or reliance on single successful projects, indicating that the sector has not fully recovered [2][3] Company Performance - Huace Film & TV reported a revenue of 1.939 billion yuan in 2024, a decrease of 14.48% year-on-year, with a net profit of 170 million yuan, down 41.55% [1] - Ciwen Media's revenue was 366 million yuan, down 20.63%, but it achieved a net profit of 12.851 million yuan, reversing losses due to reduced operating costs [1] - Ningmeng Media's revenue fell by 46.25% to 657 million yuan, resulting in a net loss of 190 million yuan [1] - Daocaoxiong Entertainment and Huanrui Century were among the few companies to achieve both revenue and profit growth, with Daocaoxiong's revenue increasing by 33.6% to 1.125 billion yuan [2] Industry Trends - The overall performance of traditional long-form dramas is declining, with a significant reduction in the number of new shows being produced [4] - The total number of new domestic dramas released in 2024 was 7,610 episodes, a decrease of 14% year-on-year [4] - The industry is shifting focus towards micro-short dramas, which have seen rapid development in recent years, as companies seek new growth opportunities [6] Strategic Shifts - Companies like Ningmeng Media are exploring micro-short dramas, with their 2023 release "Twenty-Nine" achieving over 1.17 billion views [6] - Huace Film & TV launched seven micro-short dramas in 2024, while Ciwen Media is producing four [7] - Huanrui Century is enhancing its artist management business, which saw an 86.86% revenue increase to 234 million yuan, becoming a key growth area [4][7] - Companies are also investing in AI technology to improve content production and management, indicating a strategic pivot towards innovation [7]