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【发展之道】 景区门票改革是对 沉浸式旅游的积极回应
Zheng Quan Shi Bao· 2025-05-05 17:20
Core Insights - The transformation of ticket policies in China's cultural tourism industry reflects a shift from a "sightseeing era" to an "immersive era," allowing for longer visitation periods and deeper emotional connections with the scenery [1][2][3] - The introduction of multi-day and lifetime tickets, such as the "seven-day pass" at Lushan and "lifetime free entry" at Zhouzhuang, indicates a move towards enhancing visitor experience and increasing overall spending [1][2] - The concept of "chain economy" emerges as visitors are encouraged to stay longer, leading to increased consumption in local businesses and cultural activities [2] Ticket Policy Changes - The shift from "same-day only" tickets to options like "seven-day" and "three-day" passes allows tourists to engage more deeply with attractions, resulting in longer average stay times and increased spending [1] - Zhouzhuang's "lifetime free entry" policy has transformed visitors from transient guests to regular patrons, fostering a sense of belonging and emotional investment [2] Economic Impact - The new ticketing strategies have led to a significant increase in visitor spending, with Zhouzhuang seeing average stay times increase from 4 hours to 10 hours, and a 20% rise in food and accommodation consumption [1][2] - Cultural activities and immersive experiences are becoming key drivers of revenue, as seen in Lushan's integration of various cultural events and Zhouzhuang's successful night tourism projects [2] Cultural Shift - The changes in ticketing and visitor engagement reflect a broader cultural narrative, moving from mere "scenery selling" to "shared living," emphasizing the importance of emotional connections and cultural storytelling [3]
“五一”好时光 享受幸福正当时
Ren Min Wang· 2025-05-05 03:33
"五一"佳节,处处洋溢着欢乐与活力,幸福的气息如春风般吹拂大地。景区内,游客们欢声笑语,在山水间留下美好回忆,共享自然馈赠的 惬意。 2025年5月4日,游客在天津市东丽区蔡园子农场参加捞鱼比赛。人民网记者 崔新耀摄 2025年5月4日,吉林省敦化市北山公园内,不少市民游客拾级而上,登上革命烈士纪念塔,缅怀先烈。他们在行走中聆听革命故事,感受红色文 化。人民网记者 王海跃摄 2025年5月4日,在吉林省长春市南湖公园景区,游客们在湖中划船度假。人民网记者 李洋摄 2025年5月4日,河南林州太行大峡谷,游客在绿水青山之间乐享假期。人民网 霍亚平摄 2025年5月3日,河南安阳殷墟博物馆内,游客驻足在甲骨文展区。3000年前的龟甲历经岁月打磨,仍清晰可见苍劲的刻痕。人民网记者 单芳摄 2025年5月3日,在黑龙江省哈尔滨市南岗新华书店内,家长带着孩子畅享阅读的美好时光。人民网记者 苏靖刚摄 2025年5月3日,在北京通州北运河畔,不少市民游客前来露营休闲,欣赏运河美景,亲近自然,乐享"五一"假期。人民网记者 翁奇羽摄 2025年5月2日,一场别开生面的藏式婚礼在西藏拉萨市城关区岗堆小区里举行。人民网记者 次仁罗 ...
张家界市武陵源区回应游客滞留情况!称将科学实施景区限流
Nan Fang Du Shi Bao· 2025-05-04 11:22
5月4日,张家界市武陵源区委旅游工作委员会办公室发布情况通报称,受2日客流激增影响,当晚19:20 至20:30返城车流高峰时段,张家界国家森林公园南门至武陵源城区的部分路段出现拥堵,车辆通行受 阻,导致接驳的城景客运专线车辆通行效率降低,部分游客在景区南门外栖凤岗亭候车处滞留。情况发 生后,有关部门立即加大交通疏导力度并增加接驳车辆,21:53游客全部接送完毕。 张家界市武陵源区委旅游工作委员会办公室称,为做好"五一"假日旅游接待工作,武陵源区采取了涉旅 岗位工作人员全员上岗、提早开放景区、延长服务时间、分时分站预约等措施,但仍然存在游客乘坐电 梯、缆车、环保车排队时间较长等现象。这反映出武陵源区在旅游高峰时段的综合管理能力方面还存在 较大差距。在此,对所有受影响的游客表示诚挚的歉意。有关部门将深刻汲取教训,科学实施景区限 流、优化分时分站预约、强化交通疏导和运力保障等措施,切实提升旅游管理和接待服务水平,为广大 游客提供良好的旅游环境。 (文章来源:南方都市报) 5月4日,南都记者注意到,湖南张家界市武陵源区委旅游工作委员会办公室发布情况通报称,5月2日, 张家界市武陵源区客流激增,导致张家界国家森林公园 ...
打破“仅当日有效” 多地景区从“门票经济”向多元“链式经济”转型
Yang Shi Wang· 2025-05-04 03:35
Core Insights - The implementation of "one ticket for multiple days" system in various scenic spots enhances visitor experience and encourages deeper exploration of attractions [1][3][6] - The ticket reform in Lushan and other scenic areas allows visitors to use a single ticket for multiple visits within a specified timeframe, breaking the traditional one-day ticket validity [3][5] - The average stay of visitors in scenic areas has increased significantly, leading to a 20% growth in local food and accommodation consumption [8] Scenic Area Developments - Lushan scenic area has introduced a ticket reform allowing visitors to access multiple attractions within seven days of purchase [3] - Huangyao Ancient Town in Guangxi offers a three-day ticket for 88 yuan, providing significant savings for families [6] - Zhouzhuang has shifted from a ticket-dependent economy to a diversified "chain economy" by allowing lifetime free entry with a one-time ticket purchase [10][12] Visitor Experience Enhancements - Various activities have been organized during the "May Day" holiday, enriching the visitor experience across different scenic spots [5] - Zhouzhuang has developed immersive performances and night tours, increasing visitor engagement and extending their stay by over two hours [14][16]
特种兵式”旅游→慢度假 国内多个景区实行“一票游多日
Yang Zi Wan Bao Wang· 2025-05-03 12:08
Core Viewpoint - The implementation of "multi-day ticketing" systems in various tourist attractions across China is transforming the tourism experience, allowing visitors to enjoy deeper engagement with the sites over multiple days rather than being limited to a single day visit [1][2][4]. Group 1: Ticketing Reforms - Many scenic spots, including Lushan and Huangyao Ancient Town, have adopted a "one ticket for multiple days" policy, enabling visitors to explore the attractions over several days [2][5]. - Lushan's new ticketing system allows visitors to access the core scenic area and ten other surrounding attractions within seven days of purchase [2][4]. - Huangyao Ancient Town offers a "one ticket for three days" option, enhancing visitor experience and encouraging longer stays [5][8]. Group 2: Visitor Experience and Economic Impact - The new ticketing policies have significantly increased visitor satisfaction, with average stay duration in Huangyao rising from 4 hours to 10 hours, leading to a 20% increase in local food and accommodation spending [8][10]. - Tourists are now able to enjoy a more relaxed pace, moving away from the "rushed" visits of the past, allowing for a more immersive experience in the local culture and environment [10][11]. - The shift from a "ticket economy" to a "chain economy" is evident, as attractions like Zhouzhuang are exploring diverse revenue streams beyond just ticket sales [11]. Group 3: Cultural and Entertainment Enhancements - Zhouzhuang has introduced immersive performances and night tours, enhancing the cultural experience for visitors and increasing their stay duration by over 2 hours [13][15]. - The integration of traditional arts, such as Kunqu opera, with modern entertainment forms has created unique experiences that resonate with visitors [14][15].
畅玩山西晋城皇城相府 开启沉浸式文化之旅
"五一"假期,位于山西省晋城市阳城县的皇城相府迎来客流高峰,许多市民游客来到这里开启一场沉浸式的文化之旅。 说到文字,不得不说《康熙字典》,它是皇城相府的主人陈廷敬作为总阅官进行编撰的,系统整理和规范了汉字的形、音、义,对中国汉字文化的传承和发 展起到了重要作用。景区内设立了中华字典博物馆,其中《康熙字典》各种版本的收藏就达到了128种。 穿过一片幽静的园林,眼前豁然开朗。 正在表演的是国家级非遗上党八音会,细腻的乐器演奏和夸张的肢体表演相结合,用特殊的艺术风韵吸引观众的目光。五一期间,像这样的非遗表演在城内 各处轮番上演。 在这里,有动也有静,书法家们闹中取静,在一旁挥毫泼墨,笔墨游走于宣纸之上,将皇城相府的雄浑与文人的风雅凝于笔端,恭迎八方来客,展现了皇城 村人的热情好客。 0:00 总台记者 胡晓冬:五一来皇城相府,处处是惊喜。皇城相府建筑群面积为4.8万平方米,分内城、外城两部分,共有19座院落,640间房屋,相府依山就势, 层楼叠院,每一处院落都能给你带来不一样的风景。 玩得累了,自然是要一饱口福了。晋城当地最负盛名的特色宴席八八宴席,蒸为主,炒为辅,荤素搭配,丰富多彩,是当地逢年过节、迎接贵客的招 ...
“五一”假期第二天来长游客显著增加 84家等级景区接待游客近百万人次
Chang Sha Wan Bao· 2025-05-03 01:55
Group 1 - The core viewpoint highlights a significant increase in tourist activity in Changsha during the "May Day" holiday, with 92.87 million visitors recorded at 84 tourist attractions by May 2nd [3] - Key attractions such as Orange Island, Yuelu Mountain, and Changsha Riverside Cultural Park ranked as the top three destinations, indicating sustained high visitor interest [3] - Accommodation units received 8,742 guests, generating revenue of 7.765 million yuan, reflecting year-on-year growth of 12.13% and 21.59% respectively [3] Group 2 - Cultural activities are thriving, with various exhibitions and events held at public venues, enhancing the cultural atmosphere in the city [4] - The city library and art museum hosted significant exhibitions and interactive activities, contributing to the cultural engagement of visitors [3][4] - The overall consumption momentum remains strong, with various public service venues and market entities organizing a range of events to stimulate consumer interest [4]
“溶洞游”打造假日消费新场景 这个“五一”一起去探索溶洞奇幻魅力
Yang Shi Wang· 2025-05-02 03:01
Core Insights - The unique cave exploration activities in Beijing's Fangshan district have gained popularity among tourists during the "May Day" holiday, with significant visitor numbers reported [1][3] - The local government and tourism operators are emphasizing the importance of protecting these geological treasures while promoting tourism [4][6] Group 1: Tourist Attraction and Visitor Statistics - The Silver Fox Cave features various geological formations and typically receives around 600 visitors on weekends, with daily numbers exceeding 1,000 during the holiday [3] - The Yunshui Cave, another significant cave in Beijing, is 613 meters long and formed between 400 million to 1 billion years ago, also experiencing an increase in visitor numbers during the holiday [4] Group 2: Environmental Protection and Awareness - Experts highlight the need for visitors to avoid touching stalactites and other formations to prevent damage caused by pollen and spores from human contact [8] - The geological formations in these caves, primarily composed of soluble rocks like dolomite, took millions of years to develop, underscoring the importance of conservation [6] Group 3: Economic Impact and Local Development - The popularity of cave tourism has led to the development of new business opportunities in the surrounding areas, including the establishment of 50 guesthouses in Shangying Water Village [10] - Local tourism initiatives include offering fresh seasonal produce in restaurants and activities like mining-themed train rides and camping during the holiday [10]
“五一”长线游增长三成 机器人成多地景区“当家花旦”
Core Insights - The tourism industry is experiencing a significant surge during the "May Day" holiday, with a notable increase in long-distance travel bookings and the introduction of innovative technologies to attract visitors [2][3][4]. Group 1: Tourism Trends - Major cities such as Beijing, Guangzhou, Shenzhen, and Shanghai are expected to attract nearly 60% of the national tourist flow during the holiday [3]. - There is a 12% increase in rural tourism, with popular destinations including Yunnan, Guizhou, Xinjiang, and Hunan [3]. - The number of travel destinations has expanded, with travelers visiting 1,229 counties across the country, reflecting a 20% year-on-year increase in booking volume [3]. Group 2: Technology in Tourism - The use of humanoid robots, exoskeleton robots, and robotic dogs is becoming a trend in various scenic spots to enhance visitor engagement [2][5]. - The Enshi Grand Canyon has deployed 40 exoskeleton robots, which have proven to be popular among tourists, and organized a robotic dog challenge that attracted significant attention [5]. - Other scenic areas, such as Mount Tai and the Great Wall, are also incorporating robots in various roles, including guiding and assisting visitors [5]. Group 3: Industry Challenges and Opportunities - The unprecedented tourist influx poses challenges for transportation, scenic spots, and service sectors, necessitating innovative solutions to manage congestion [4]. - Some transportation hubs are implementing measures to alleviate crowding, while scenic spots are addressing issues like forced consumption and pricing transparency [4].
假期第一天,广东省4A级及以上景区接待游客323.8万人次
news flash· 2025-05-01 11:46
广东省文化和旅游厅消息,据初步测算,5月1日广东省4A级及以上景区接待游客323.8万人次,同比增 长9.1%。 纳入监测的14段古驿道沿线重点区域接待游客48.4万人次,同比增长7.8%;纳入监测的13家红色旅游经 典景区接待游客24.6万人次,同比增长7.5%;纳入监测的100个乡村旅游点和历史古村落接待游客41.6 万人次,同比增长8.5%;纳入监测的80个重点公共文化机构接待市民游客18.1万人,同比增长6.4%。 (央视新闻) ...