Group 1 - The Beijing scenic ticketing service platform has officially entered the "Jingtong" WeChat mini-program, integrating official ticket purchasing channels for 74 municipal 5A and 4A scenic spots, including the Temple of Heaven, Summer Palace, and Badaling Great Wall [1] - The platform adopts a "unified entry + jump to scenic spots" model, allowing users to query scenic spots by various dimensions such as area, level, theme, and distance, and enabling multiple purchases with a single entry of personal information [1] - An English version of the platform has been launched to facilitate foreign tourists in purchasing tickets [1] Group 2 - The ticketing service allows direct access to specific scenic spots' official mini-programs for ticket purchases, and also provides options for reservations at places like the Capital Museum [2] - After successful ticket purchase, users can view their orders in the "My Orders" section of the platform, and the refund process is also managed through the same section, adhering to each scenic spot's ticketing policy [2] Group 3 - A promotional campaign titled "Buy One, Get Two Free" has been launched among three scenic spots in the southwest of Beijing, where purchasing a ticket from one location grants free access to the other two [3] - The campaign is limited to 20,000 sets of tickets on a first-come, first-served basis, enhancing the attractiveness of the tourism offerings in the region [3] - The collaboration aims to create a cultural tourism and leisure belt in southwest Beijing by integrating tourism resources and providing richer experiences for visitors [3]

Core Viewpoint - Many scenic spots in China are implementing free admission policies for shareholders and even all visitors to address declining profits and reliance on single ticket revenue, aiming to boost secondary consumption and diversify income sources [4][6][8]. Group 1: Free Admission Policies - Emei Mountain A (000888.SZ) announced a shareholder reward program from December 1, 2025, to January 31, 2026, allowing eligible shareholders to enter the scenic area for free, with accompanying family members receiving a 50% discount on adult tickets [4]. - Huangshan Tourism (600054.SH) also offered free admission to eligible shareholders from November 22 to November 30, 2025, for its scenic areas [4]. - Other scenic spots, such as Lingyin Feilai Peak and Chaka Salt Lake, are providing free admission to all visitors starting December 1, 2025, to attract more tourists [5]. Group 2: Financial Performance - Emei Mountain A reported a revenue of approximately 733 million yuan for the first three quarters, a year-on-year decrease of 9.06%, with a net profit of about 234 million yuan, down 3.98% [7]. - Huangshan Tourism's third-quarter revenue was 595 million yuan, a year-on-year increase of 3.05%, but its total profit decreased by 13.65%, with a net profit decline of 17.17% [7]. - For the first three quarters, Huangshan Tourism's revenue was 1.535 billion yuan, up 8.75%, but its net profit fell by 11.02% [7]. Group 3: Shift in Revenue Strategy - The tourism industry traditionally relies heavily on ticket sales, which are subject to seasonal fluctuations, leading to income instability [8]. - By eliminating ticket barriers, scenic spots aim to increase visitor numbers, thereby enhancing secondary consumption in areas such as dining, accommodation, and shopping [8]. - The strategy of offering free admission is seen as a way to improve revenue diversification and strengthen shareholder loyalty, potentially attracting new investors [8].

Core Viewpoint - Several scenic spots have recently implemented free admission policies to lower entry barriers for tourists and stimulate secondary consumption [1][4]. Group 1: Scenic Spots Implementing Free Admission - Emei Mountain A (000888.SZ) announced a shareholder reward activity from December 1, 2025, to January 31, 2026, allowing eligible shareholders to enter the scenic area for free [2]. - Huangshan Tourism (600054.SH) will offer free admission to eligible shareholders from November 22 to November 30, 2025, at various scenic areas [2]. - Lingyin Feilai Peak and Chaka Salt Lake have also announced free admission policies for all visitors starting December 1, 2025 [3]. Group 2: Reasons Behind Free Admission Policies - The implementation of free admission is driven by declining profits and a reliance on a single revenue model from ticket sales [4][5]. - Emei Mountain A reported a revenue of approximately 733 million yuan for the first three quarters, a decrease of 9.06% year-on-year, and a net profit of about 234 million yuan, down 3.98% [4]. - Huangshan Tourism's third-quarter revenue was 595 million yuan, a year-on-year increase of 3.05%, but its net profit decreased by 17.17% [4]. Group 3: Shift Towards Secondary Consumption - The tourism industry has traditionally relied heavily on ticket sales, making it vulnerable to seasonal fluctuations [5]. - By eliminating ticket fees, scenic spots aim to attract more visitors, leading to increased secondary consumption in areas such as dining, accommodation, and shopping [5]. - The success of free admission policies in places like Tianya Haijiao and Luhuitou has demonstrated the potential for boosting local economies through increased secondary spending [5].

Group 1 - The core viewpoint of the article highlights that both Qianwei Yangchu (001215.SZ) and Emei Mountain A (000888.SZ) are conducting shareholder reward activities to enhance shareholder engagement and potentially boost stock prices [1][3]. Group 2 - Qianwei Yangchu will hold a shareholder reward event from December 2, 2025, to December 16, 2025, for shareholders holding at least 100 shares as of December 1, 2025, offering individual shareholders a product package worth 200 yuan and corporate shareholders three packages [2]. - Emei Mountain A announced a similar reward event from December 1, 2025, to January 31, 2026, excluding national holidays, where individual shareholders with at least 500 shares can enjoy free entry to the scenic area and free rides on the cable car, while their accompanying family members receive a 50% discount on tickets [3]. - Following the announcement of the shareholder reward activity, Emei Mountain A's stock price hit the daily limit up [4].

Core Viewpoint - The company, Emei Mountain A (000888.SZ), announced a shareholder reward program aimed at enhancing shareholder engagement and providing benefits to individual and corporate shareholders during a specified period in late 2025 to early 2026 [2]. Group 1: Shareholder Benefits - Eligible individual shareholders holding 500 shares or more will receive free admission to the Emei Mountain scenic area, while accompanying family members will enjoy a 50% discount on adult ticket prices [4]. - Eligible shareholders and their representatives will also benefit from free rides on the Wanyan cableway, with family members receiving a 50% discount on adult cableway tickets [5]. - Special hotel accommodation discounts will be available for eligible shareholders and their family members, with prices ranging from 20% to 50% off the listed rates at various hotels [6]. Group 2: Additional Offers - The company will also provide discounts on hot springs, skiing, and tea-related activities as part of the shareholder reward program [7]. - As of the market close on November 28, the share price of Emei Mountain was 12.87 yuan, indicating that an investor holding 500 shares would have a total cost of 6,435 yuan, excluding taxes and commissions [7].

Core Viewpoint - Emei Mountain A (000888) announces a shareholder reward program offering free admission and discounts for eligible shareholders and their family members during a specified period in late 2025 to early 2026 [3] Group 1: Shareholder Reward Program - The program will run from December 1, 2025, to January 31, 2026, excluding national holidays [3] - Individual shareholders holding 500 shares or more can bring two family members for free admission to the Emei Mountain scenic area and enjoy free rides on the Wanyan cableway [3] - Family members of individual shareholders will receive a 50% discount on the current ticket price for admission and the cableway [3] Group 2: Ticket Pricing - The adult ticket price for Emei Mountain is set at 160 yuan per person [1]

Core Viewpoint - The article emphasizes the importance of utilizing authoritative and professional research reports from Jin Qilin analysts for stock trading, highlighting their role in identifying potential investment opportunities in a timely and comprehensive manner [1] Group 1 - The research reports are characterized as authoritative, professional, and timely, which are essential for investors [1] - The reports aim to assist investors in uncovering potential thematic investment opportunities [1]

Group 1 - The company, Emei Mountain A, announced a shareholder reward event to enhance the immersive experience of its core cultural and tourism resources from December 1, 2025, to January 31, 2026 [2][4] - Individual shareholders holding 500 shares or more will receive free admission to the Emei Mountain scenic area and discounts for their accompanying family members [4][5] - The company will offer various discounts on accommodation and wellness services for eligible shareholders and their family members, including free access to hot springs and discounted hotel stays [4][5] Group 2 - Eligible shareholders will also enjoy free skiing for one hour per person per day, with discounts for their accompanying family members [5] - The current stock price of Emei Mountain A is 12.87 yuan per share, making the cost for holding 500 shares approximately 6,435 yuan [5] - The standard ticket price for the Emei Mountain scenic area is 160 yuan per person, and the one-way ticket for the Wanyan cable car is 45 yuan per person [5]

Core Points - The company, Emei Mountain Tourism Co., Ltd., is launching a shareholder reward program for holders of its stock "Emei Mountain A" (stock code: 000888) to enhance shareholder engagement and showcase its cultural and ecological tourism resources [1][3] - The reward program will run from December 1, 2025, to January 31, 2026, excluding national holidays [3] - Shareholders holding 500 shares or more will receive free admission to the Emei Mountain scenic area and discounted tickets for their accompanying family members [1][3] Summary by Categories Shareholder Reward Program - The program aims to provide shareholders with an immersive experience of the company's core tourism resources, including scenic views and cultural activities [1][3] - Eligible individual shareholders can bring two family members for free admission, while corporate representatives can designate five individuals [1][3] Financial Details - As of November 28, the stock price of Emei Mountain A was 12.87 yuan, meaning an investment of 500 shares would cost approximately 6,435 yuan [1] - The full-price ticket for the scenic area during peak season is 160 yuan, and during the off-peak season, it is 110 yuan [1] - The round-trip ticket for the Wanyan cableway is 110 yuan during peak season and 50 yuan during off-peak season [1]

记者近日从青海省西宁市文化旅游广电局获悉，2025年12月1日至2026年3月5日，塔尔寺、西宁野 生动物园、西宁熊猫馆三大热门景区门票将统一降至10元。 此次优惠是西宁市2025—2026年冬春季文化旅游系列活动的核心举措之一，旨在以"真金白银"的方 式激活冬春季旅游市场，为游客带来更具性价比的文旅体验。 数据显示，今年1至10月，西宁市接待游客3711.47万人次，同比增长21.6%，实现旅游收入393.76 亿元，同比增长20.03%。（记者白玛央措） 【纠错】 【责任编辑:张樵苏】 作为全国重点文物保护单位和国家5A级旅游景区，塔尔寺以其酥油花、壁画和堆绣为代表的"艺术 三绝"闻名遐迩；西宁野生动物园作为集野生动物观赏、保护与科普于一体的4A级景区，是人们了解高 原生态的重要窗口；西宁熊猫馆则是熊猫爱好者和亲子游览的热门目的地。 除门票优惠外，西宁市还围绕"沐暖阳、赏非遗、品美食"三大主题推出40项文旅活动，形成"惠民 +活动"组合拳，确保游客"来得值，玩得好"。西宁市文化旅游广电局相关负责人表示，10元门票不仅是 一张通行证，更是一份来自西宁的温暖邀请。 ...