Core Viewpoint - The event "Mountain and Sea Minxi South, A Journey of Songs" serves as the first promotional activity for the Minxi South cultural tourism collaboration in Northeast China, focusing on winter tourism experiences and partnerships between regions [2][4] Group 1: Event Overview - The promotional event took place in Shenyang on November 4, showcasing the winter tourism offerings of Minxi South [2] - The theme "Exchanging Winter" was highlighted through immersive experiences and the release of premium travel routes [2] Group 2: Cultural and Tourism Features - The event featured a "Travel Music LIVE Show," combining situational performances, unique singing, and interactive elements to present the coastal charm and cultural heritage of Minxi South [2] - Attendees described the experience as akin to "a singing travel movie," emphasizing the engaging nature of the presentation [2] Group 3: Collaborative Development - The Minxi South Coordinated Development Zone is rich in cultural tourism resources, encompassing five core cities: Xiamen, Zhangzhou, Quanzhou, Sanming, and Longyan [4] - The event introduced three main themes and six premium travel routes targeting winter tourism needs, covering natural heritage, ecological wellness, and local cuisine [4] Group 4: Future Initiatives - The promotional event aims to provide new winter tourism options for Shenyang residents while establishing a platform for cultural tourism exchange between the two regions [4] - Future activities will continue to promote Minxi South in Northeast China, enhancing collaborative effects and supporting the winter tourism market [4]

Core Viewpoint - The "2025 Greater Shangri-La Ring: Xiangcheng White Offering Cultural Week" marks the beginning of regional cooperation among four key areas in Sichuan and Yunnan, aiming to transform the cultural tourism industry from "traffic aggregation" to "retention" [1][3]. Group 1: Event Overview - The cultural week features seven unique activities, including a short video competition and immersive experience routes, aimed at promoting cultural tourism integration [3][4]. - The "Charming Shangri-La" intangible cultural heritage market showcases 16 themed booths for cultural exchange, highlighting local craftsmanship and products [3][6]. Group 2: Strategic Cooperation Agreement - The signing of the Greater Shangri-La Tourism Ring Regional Alliance Agreement aims to create a unified brand image and promote collaborative development among the four regions [6][8]. - The alliance plans to design diverse experience routes and implement a one-stop service covering tickets, transportation, and accommodation to reduce travel costs for tourists [6][8]. Group 3: Regional Strengths and Future Prospects - The collaboration is based on the unique tourism resources of the Greater Shangri-La Ring, with Xiangcheng County investing 93.5 million yuan to upgrade tourism facilities [8]. - The regions involved have reported significant growth in tourist numbers and revenue, with notable increases in visitor reception and income from attractions like the Yading Scenic Area [8].

Core Insights - The holiday tourism market in the city showed a positive trend during the "May Day" holiday, with a total of 1.6428 million visitors and a revenue of 61.3945 million yuan, reflecting an 8.90% increase in visitors and a 0.63% increase in revenue compared to the previous year [1] - Various tourism activities and promotional policies were implemented, including 46 holiday tourism activities and 19 discount policies, enhancing the overall tourism experience [3] - The city has actively developed new cultural and tourism scenes, including performances and exhibitions, to attract more visitors and improve service quality [4] Tourism Performance - A total of 21 tourist attractions received 1.6428 million visitors from May 1 to May 5, achieving a ticket revenue of 40.9851 million yuan, which is a 1.02% increase year-on-year [1] - The upgraded performance project at the Tai Mountain scenic area sold 9,941 tickets during the holiday, marking a 30% increase in sales and a 48% increase in net income [3] Service Improvement - The city government implemented a comprehensive service plan for the holiday, including a "limit, reservation, and staggered peak" strategy to manage the high visitor flow effectively [5] - A total of 521 buses were deployed, serving over 51,300 passengers during the holiday period [6] Market Regulation - A joint supervisory team was established to ensure compliance with safety and hygiene standards across tourist attractions, with 80 personnel deployed for inspections [8] - Law enforcement agencies were active, with 1,500 police officers deployed daily to maintain public order and assist tourists [8]