Core Insights - The article highlights that DESSMANN has achieved a record-breaking "ten consecutive championships" in sales and volume across all platforms during the 2025 618 shopping festival, marking ten years of leading the smart lock industry [1][8]. Sales Performance - DESSMANN's total sales and volume increased by 88% year-on-year during the 618 event, with high-end market sales and volume experiencing a remarkable growth of 245% [4][6]. - The company dominated multiple official rankings, including first place in the Douyin 618 official basic building materials brand list, Tmall's whole-house smart store list, and JD's smart door lock brand list [4][8]. Product Leadership - DESSMANN maintained its leadership in four major smart lock categories, including fully automatic smart locks, facial recognition locks, palm vein smart locks, and visual large-screen smart locks, with significant year-on-year sales growth of 192%, 587%, 268%, and 443% respectively [11][12]. - The introduction of new technologies such as the AI smart butler Miya and advanced features like IP66 waterproof technology and the largest solid-state battery in the industry further solidifies DESSMANN's technological strength [12][20]. Market Strategy - DESSMANN's strategy of focusing on the mid-to-high-end market has allowed it to lead across various price segments, promoting healthy industry development amidst price competition [8][20]. - The launch of the AI smart butler lock Kirin R9, which became a bestseller during the 618 event, showcases DESSMANN's innovation in the smart lock category [15][20]. Brand Recognition - DESSMANN's flagship product, the Q5 FPro, achieved over 100 million in sales across platforms, reflecting a year-on-year increase of 228% and securing multiple top rankings on major e-commerce platforms [13][20]. - The company's consistent performance over the years is attributed to its deep commitment to the smart lock industry and its ability to exceed its own benchmarks [20].

Core Insights - The company DeShiMan has secured the industry sales champion for the 618 e-commerce promotion, with its flagship product, the DaSheng Q5FPro, achieving multiple top rankings across various e-commerce platforms [1][3][4] Group 1: Sales Performance - DeShiMan's DaSheng Q5FPro ranked first in several official sales lists, including JD's electronic lock popularity list and Douyin's home decoration hot sales list during the 618 event [1][3] - On the first day of the 618 sales, DeShiMan achieved the dual championship in sales volume and sales amount across all platforms, as well as in the high-end smart lock category [3] - The DaSheng Q5FPro has consistently performed well in past promotions, including ranking first in sales during the 2024 Double 11 event on JD [3] Group 2: Product Features - The DaSheng Q5FPro is equipped with advanced technologies such as GPTfinger fingerprint recognition, a high-torque LongTing motor, and the D-Power smart endurance system [3] - It features an AI smart peephole, a 4-inch high-definition screen, and 3D facial recognition, offering nine unlocking methods and a super power-saving mode with a battery life of up to nine months [3] Group 3: Promotional Strategies - DeShiMan has implemented various promotional strategies, including significant discounts and subsidies during the 618 event, such as a 150 yuan discount for purchases over 1500 yuan on Tmall and additional reductions on JD [4] - The company is actively responding to national policies promoting consumption upgrades, providing substantial benefits to consumers [4] - A live-streaming event featuring the company's president is scheduled to offer additional promotions and incentives, enhancing consumer engagement [4]