Core Insights - Cao County in Heze City, Shandong Province, is a major production and sales base for Hanfu, with over 2,750 enterprises and approximately 15,000 online stores, employing nearly 100,000 people in the industry [1] - The annual sales revenue of the Hanfu industry in Cao County is around 12 billion yuan, contributing significantly to local income and rural revitalization [1] - The Hanfu industry in Cao County is evolving towards scale, branding, and high-end markets, with products being exported to over 10 countries and regions, including Australia, Canada, and the European Union [1] Industry Overview - The Hanfu industry in Cao County encompasses a complete industrial chain, including original research and development, design, production, copyright protection, cutting, embroidery, exhibition, and online marketing [1] - The industry is supported by e-commerce, which plays a crucial role in its growth and outreach [1] Recent Activities - On June 19, participants from the African Francophone Women's Capacity Building Training Program at the China Women's University experienced Hanfu at the Youai Cloud Warehouse Hanfu Base in Cao County [3][4] - Live streaming promotions for Hanfu are actively conducted at the Youai Cloud Warehouse, showcasing the products and engaging with potential customers [5][7][10]

Core Insights - The article highlights the cultural and tourism development model of Caoxian, Shandong, which is leveraging its rich historical heritage to promote cultural transmission and industrial upgrading through the "Hanfu+" strategy [1] Cultural and Tourism Integration - Caoxian is constructing a cultural tourism development framework characterized by "one core leading, three belts linking," focusing on Shang Tang culture, red culture, and intangible cultural heritage [1] - The county has established one 4A-level scenic area and one 3A-level scenic area, with three provincial-level tourism strong towns and eleven characteristic tourism villages, receiving over 3 million visitors annually [1] Development Strategies - The county is implementing a "Cultural Gene Decoding Project" to identify and industrialize cultural elements, aiming to attract investment and cultivate leading cultural tourism enterprises [2] - Key initiatives include upgrading scenic areas, expanding the research travel market, and creating a series of cultural tourism festivals to enhance brand recognition [2] Hanfu Industry - Caoxian's Hanfu industry accounts for a significant portion of the national market, with 2,753 enterprises forming a complete ecosystem covering design, manufacturing, and application [3] - The projected sales for Hanfu in 2024 are expected to reach 8.75 billion, with a 90% market share in the ancient-style scenic area Hanfu supply market [3] Market Expansion - The county is capitalizing on the "Hanfu craze" by creating new cultural tourism scenarios that integrate Hanfu with makeup and photography [4] - Collaborations with well-known ancient-style scenic areas across the country have been established, achieving a 90% market share for Caoxian Hanfu in 72 5A-level ancient-style scenic areas [4] Promotion Activities - A series of promotional activities have been organized to enhance the visibility of Hanfu culture, including themed events and exchanges in various scenic areas [5] - The county's promotional video has gained national attention, further expanding the reach and influence of Caoxian Hanfu [5]